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All Journal Daengku: Journal of Humanities and Social Sciences Innovation Commodities, Journal of Economic and Business Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS)
Sutariyono, Sutariyono
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Pembelian Pambudi, Firman Tulus; Ambarwati, Diana; Akbar, Taufik; Lestari, Veronika Nugraheni Sri; Nurmawati, Nurmawati; Sutariyono, Sutariyono
Commodities, Journal of Economic and Business Vol 5 No 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1014

Abstract

This study discusses the influence of location, price, promotion and purchasing decisions at the Kharisma Agung supermarket. This study aims to determine the effect partially and simultaneously of, Price, Promotion on Purchasing Decisions at Kharisma Agung Supermarkets. To achieve this goal, the research method used is quantitative. The sampling technique used was proportionate stratified random sampling and the number of samples used was 100 respondents. The analysis technique uses multiple linear regression. The independent variables in this study are Location, Price, Promotion of Purchase Decisions while Purchasing Decisions as the dependent variable. The research data was obtained through a questionnaire given to customers who made purchases at Kharisma Agung Supermarkets on August 1 - 10, 2020, who were> 20 years old and <55 years old. The results show that Location, Price, and Promotion partially and simultaneously affect the Purchase Decision at Kharisma Agung Supermarkets. In this regard, Kharisma Agung Trenggalek Supermarkets should improve the location again because it has been proven to be able to influence the Purchase Decision of Kharisma Agung Supermarkets, Prices are also well maintained by supermarkets and increase the material provided in the Promotion to support customers in determining Purchasing Decisions.
Penerapan Affiliate Marketing Terhadap Peningkatan Penjualan Zainuddin, Zulkifli; Sutariyono, Sutariyono
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 6 No. 1 (2025): January 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/t97fqc64

Abstract

Pengaruh Affiliate Marketing Terhadap Peningkatan Penjualan, Penelitian ini ingin melihat Affiliate Marketing melalui strategi yang ada dapat membangun peningkatan penjualan. Obyek pada penelitian ini kepada masyarakat sebanyak 40 orang dengan jadwal panelitian di tanggal 20 Desember hingga 31 Desember 2025. Jenis penelitian yang digunakan dalam penelitian adalah penelitian deskriptif kuantitatif. Data yang diolah adalah hasil dari penyebaran kuesioner kepada pelanggan marketplace/e-commerce. Metode pengambilan sampel adalah purposive sampling dan teknik yang digunakan dalam pengambilan responden adalah pengambilan sampel secara acak. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear sederhana. Berdasarkan hasil analisis data dapat disimpulkan bahwa Affiliate Marketing berpengaruh positif dan signifikan terhadap Peningkatan Penjualan di marketplace/e-commerce transparansi dapat meningkatkan motivasi serta komitmen karyawan.
Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition: Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition Tohiroh, Tohiroh; Sutariyono, Sutariyono; Mulasih, Siti; Alfarisi, Sya’ban Maulana; Muharifah, Isnaini
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3761

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) industry in Indonesia plays an important role in the country's economy, especially in the creative and manufacturing industries. One of the products that is increasingly developing is local screen-printed plastic bags, but faces increasingly tight global market competition. The purpose of this study is to identify and analyze branding strategies implemented by local screen-printed plastic bag MSMEs in competing in the global market. This study uses a qualitative approach with a case study method on MSME actors engaged in the screen-printed plastic bag industry. The results of the study indicate that branding strategies are essential to increase the competitiveness of MSMEs in the global market. It is important for MSMEs to pay attention to global trends such as tourism and environmentally friendly technology to attract the attention of global consumers. This study also found that brand strengthening and consistent communication with consumers through digital platforms can be a significant competitive advantage. The implication of this study is that MSMEs need to be more adaptive to changes in the global market and take advantage of various opportunities to improve their position in the international market through innovative and planned branding strategies.
Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Pembelian Pambudi, Firman Tulus; Ambarwati, Diana; Akbar, Taufik; Lestari, Veronika Nugraheni Sri; Nurmawati, Nurmawati; Sutariyono, Sutariyono
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1014

Abstract

This study discusses the influence of location, price, promotion and purchasing decisions at the Kharisma Agung supermarket. This study aims to determine the effect partially and simultaneously of, Price, Promotion on Purchasing Decisions at Kharisma Agung Supermarkets. To achieve this goal, the research method used is quantitative. The sampling technique used was proportionate stratified random sampling and the number of samples used was 100 respondents. The analysis technique uses multiple linear regression. The independent variables in this study are Location, Price, Promotion of Purchase Decisions while Purchasing Decisions as the dependent variable. The research data was obtained through a questionnaire given to customers who made purchases at Kharisma Agung Supermarkets on August 1 - 10, 2020, who were> 20 years old and <55 years old. The results show that Location, Price, and Promotion partially and simultaneously affect the Purchase Decision at Kharisma Agung Supermarkets. In this regard, Kharisma Agung Trenggalek Supermarkets should improve the location again because it has been proven to be able to influence the Purchase Decision of Kharisma Agung Supermarkets, Prices are also well maintained by supermarkets and increase the material provided in the Promotion to support customers in determining Purchasing Decisions.
Co-Authors Alfarisi, Sya’ban Maulana Diana Ambarwati Lestari, Veronika Nugraheni Sri Muharifah, Isnaini Mulasih, Siti Nurmawati Nurmawati Pambudi, Firman Tulus Taufik Akbar Tohiroh, Tohiroh Zainuddin, Zulkifli