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All Journal Daengku: Journal of Humanities and Social Sciences Innovation Indonesian Community Journal Batara Wisnu : Indonesian Journal of Community Services Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS)
Tohiroh, Tohiroh
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MEMBANGUN GENERASI BERAKHLAK MULIA: BAKTI SOSIAL STIE GANESHA DALAM RANGKA PERINGATAN ISRA MI'RAJ NABI MUHAMMAD SAW Kohar, Abdul; Tohiroh, Tohiroh; Saksana, Joned Ceilendra; Murtini, Sri; Prajogo, Budi; Siregar, Fuad; Pardian, Ramadani; Ruvi, Muhammad; Lesmana, Asep Surya; Candra, Hendra; Abas, Farhat; Saefullah, Aep; Putera, Alifi Restu; Salima, Rianti; Muharifah, Isnaini; Nurhayati, Nurhayati
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.330

Abstract

This activity aims to instill noble moral values exemplified by the Prophet Muhammad to the community, as well as increase social care through social services. This program involved participants from representatives of majelis taklim throughout the Pisangan sub-district. Pisangan with a target beneficiary of 1,000 coupons containing basic necessities and other basic needs. Community service activities were carried out on Sunday, January 5 and 12, 2025, at the STIE Ganesha Campus and the Baiturrahman mosque, Pisangan Village. The activity implementation method consists of three main stages: (1) Isra Mi'raj Commemoration which is filled with tausiyah about the morals of the Prophet Muhammad, (2) Distribution of food and drink to the community. morals of the Prophet Muhammad, (2) Distribution of Social Service Coupons, and (3) Distribution of Assistance to People in Need. This activity successfully reached around 250 participants representing mosques and taklim assemblies. Through this program, the community is expected to take lessons from the Prophet's struggle and apply them in everyday life by strengthening solidarity and social care. The results of the activity showed the enthusiasm of the community in participating in the event and positive acceptance of the assistance provided. The implications of this activity are expected to encourage the community to be more active in religious and social activities, as well as strengthen the relationship between STIE Ganesha and the community. between STIE Ganesha and the local community. This activity also reinforces character education values based on noble morals that are relevant for young generation
Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition: Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition Tohiroh, Tohiroh; Sutariyono, Sutariyono; Mulasih, Siti; Alfarisi, Sya’ban Maulana; Muharifah, Isnaini
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3761

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) industry in Indonesia plays an important role in the country's economy, especially in the creative and manufacturing industries. One of the products that is increasingly developing is local screen-printed plastic bags, but faces increasingly tight global market competition. The purpose of this study is to identify and analyze branding strategies implemented by local screen-printed plastic bag MSMEs in competing in the global market. This study uses a qualitative approach with a case study method on MSME actors engaged in the screen-printed plastic bag industry. The results of the study indicate that branding strategies are essential to increase the competitiveness of MSMEs in the global market. It is important for MSMEs to pay attention to global trends such as tourism and environmentally friendly technology to attract the attention of global consumers. This study also found that brand strengthening and consistent communication with consumers through digital platforms can be a significant competitive advantage. The implication of this study is that MSMEs need to be more adaptive to changes in the global market and take advantage of various opportunities to improve their position in the international market through innovative and planned branding strategies.
Peningkatan Kapasitas Usaha Kue Kering Ibu Rumah Tangga Melalui Pelatihan Keberlanjutan Usaha di Depok Ika Agustina; Sukardi, Sukardi; Asep Surya Lesmana; Tohiroh, Tohiroh; Siti Mulasih
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5335

Abstract

This training program was designed to enhance business management competencies among housewives engaged in small-scale pastry enterprises in Pondok Petir, Bojongsari, Depok. The initiative specifically addressed key challenges, including financial management, task allocation among group members, and the development of effective marketing strategies. Structured to support the sustainability and growth of these micro-enterprises, the curriculum provided practical frameworks for financial oversight, product innovation, and digital marketing implementation. Furthermore, the program sought to empower participants by equipping them with strategies to scale their operations, refine product quality, and broaden market penetration.Educational methodologies emphasized participatory learning, applied simulations, and case study analyses to ensure the direct applicability of acquired skills in real-world contexts. A collaborative group-based approach was implemented to strengthen interpersonal solidarity and cooperative dynamics, thereby optimizing collective productivity.The three-month training program, conducted from January to March 2025, adopted a phased and needs-oriented structure to align with participants’ practical requirements. Post-intervention evaluations demonstrated that the training significantly improved participants’ business management proficiency, operational efficiency, and market reach. These outcomes underscore the efficacy of group-based educational interventions in fostering entrepreneurial development within community-driven enterprises.
Strategi Keberlanjutan Bisnis Untuk Usaha Kecil Di Sektor Pertanian Tohiroh, Tohiroh; Noor, Muhamad Arief; Mulasih, Siti; Sukardi, Sukardi
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/eymdsa66

Abstract

This study aims to analyze sustainability strategies for small businesses in the agricultural sector, focusing on identifying factors that influence productivity and business sustainability. Key strategies that can help enhance the sustainability of small agricultural businesses include product diversification. The research was conducted over three days on May 19, 20, and 21, 2024, at the Women's Farming Group (KWT) in Ciputat, led by Mrs. Sri Agustin, who is also the neighborhood head. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, ensuring that the selected respondents have high relevance to the research topic. The method used is descriptive qualitative. Data collection techniques included literature study, observation, and interviews with ten KWT members. The results highlight the importance of efficient food resource management, adoption of agricultural technology, market development and marketing, education and training, policy support, and access to financing. Financing for small businesses in the agricultural sector requires sustained support from various parties, including the government, financial institutions, and the private sector. With these various sources of financing, it is expected that small and medium-sized agricultural enterprises can grow better and contribute more significantly to the national economy. By implementing these strategies, small businesses in the agricultural sector can enhance their resilience and contribution to the economy. Effective strategies are necessary to ensure the continuity and growth of these small businesses. This study aims to identify and analyze strategies that can improve productivity, profitability, and sustainability of small businesses in the agricultural sector. The approaches include product diversification, adoption of modern technology, supply chain optimization, and strengthened market access. Product diversification helps farmers reduce risk and maximize income. Adoption of modern technology, such as smart irrigation and drone use for land monitoring, increases efficiency and production yields. Supply chain optimization includes improving logistics and distribution, which can reduce costs and speed up product delivery times
Analisis Sumber Daya Manusia Dalam Usaha Kecil Pertanian Mulasih, Siti; Sukardi, Sukardi; Noor, Muhamad Arief; Tohiroh, Tohiroh
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 3 No. 1 (2025): February 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/rwtt1908

Abstract

This study aims to analyze human resources in small agricultural enterprises, focusing on identifying factors that influence productivity and business sustainability. The research subjects are small-scale farmers in the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, who own less than 200 m² of agricultural land. The research method used is a qualitative approach involving in-depth interviews and participatory observations. Data were collected from 30 members of the Garuda 12 Women's Farming Group in Cipayung, Ciputat, South Tangerang, using purposive sampling to ensure the selected respondents have high relevance to the research topic. The collected data were analyzed using thematic analysis to identify main themes related to human resources. The results indicate that technical skills, access to training, and time management are key factors influencing the productivity of small-scale farmers. Additionally, support from government and non-governmental organizations in the form of extension services and technical assistance also plays a significant role in improving human resource quality. However, limited capital and access to modern technology remain major challenges. The implications of this research suggest that enhancing human resource quality can be achieved through continuous training programs and better access to resources and technology. This study contributes to the understanding of the importance of human resource development in small agricultural enterprises and can serve as a basis for designing more effective policies to support small-scale farmers
Penguatan Literasi Konsumen Cerdas melalui Edukasi dan Pendampingan Siswa SMA Nusantara di Kecamatan Ciputat Timur Kota Tangerang Selatan Saefullah, Aep; Tohiroh, Tohiroh; Suhermanto, Suhermanto; Salima, Rianti; Rosliana, Rosliana
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.8039

Abstract

Penguatan literasi konsumen di kalangan remaja menjadi isu penting seiring meningkatnya transaksi digital dan risiko penipuan daring. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pemahaman hak dan kewajiban konsumen pada siswa SMA Nusantara, Ciputat Timur, melalui edukasi interaktif, praktik lapangan, dan pemanfaatan teknologi digital. Metode pelaksanaan mencakup sosialisasi, pelatihan, uji coba aplikasi, pendampingan, serta evaluasi menggunakan pre-test dan post-test. Program melibatkan 75 siswa dengan dukungan guru, orang tua, dan pemangku kepentingan lokal. Hasil menunjukkan adanya peningkatan signifikan, dengan rata-rata skor siswa naik 67% dan 82% peserta mencapai nilai ≥70. Selain itu, 75% siswa mampu membedakan produk legal dan ilegal, sementara komunitas Gen Cerdas Konsumen terbentuk sebagai agen edukasi sebaya. Kesimpulannya, pendekatan berbasis praktik dan teknologi terbukti efektif membentuk generasi muda yang kritis, bertanggung jawab, dan berperan sebagai agen perubahan literasi konsumen.
Co-Authors Abas, Farhat Abdul Kohar Aep Saefullah Alfarisi, Sya’ban Maulana Asep Surya Lesmana Budi Prajogo Hendra Candra Ika Agustina Joned C. Saksana Lesmana, Asep Surya Muharifah, Isnaini Mulasih, Siti Noor, Muhamad Arief Nurhayati Nurhayati Putera, Alifi Restu Ramadani Pardian Rosliana, Rosliana Ruvi, Muhammad Salima, Rianti Siregar, Fuad Siti Mulasih sri murtini . Suhermanto, Suhermanto Sukardi Sukardi Sutariyono, Sutariyono