Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Intelek Insan Cendikia Literature and Literacy
Muhammad Zikrullah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
POEM "RUANG HIJAU" BY NATASHA RIZKY AND EMOTIONAL EXPRESSION: THE PSYCHOLOGY OF LITERATURE STUDY Azhari; Yeni Artanti; Muhammad Zikrullah; Dinda Destari
Literature and Literacy Vol. 2 No. 1: April 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/litlit.v2i1.308

Abstract

Poetry is one of the literary works whose emotional expression is sometimes difficult to understand. The purpose of this study is to investigate the expression of emotion and its meaning in the poem "Ruang Hijau" by Natasha Rizky. This research implements a descriptive-qualitative paradigm type. Data was obtained from a book entitled "Kamu Tidak Istimewa." This book was written by Natasha Rizky herself. Published by Elex Media Komputindo. The data was obtained by copying and documenting it in a research draft. The process of data analysis in this study involves analysis involving data texts and in-depth analysis of each data text, followed by status analysis. The data text of the book was carefully read line by line to find the essence of each narrative by numbering each line. The results show that this poem contains only two emotional expressions, namely the emotional expressions of sadness and fear. While the expressions of joy, courage, and anger are not found in the poem, Expressions of sadness mean that sadness, pain, and fatigue are experienced. Expressions of fear mean weakness in the face of pressure, while the narrative of struggle symbolizes her hope for help. It also has the meaning of loneliness and longing for help from others.
STRATEGI PENGEMBANGAN USAHA DALAM MENINGKATKAN DAYA SAING PADA KTL KOPITIAM DI JALAN SUTOMO UJUNG KOTA MEDAN Muhammad Zikrullah; Muhammad Imam Chairuddin Harahap; Hasyim Sarwani Tanjung; Zainarti Zainarti
Jurnal Intelek Insan Cendikia Vol. 2 No. 12 (2025): Desember 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian kualitatif ini mengeksplorasi strategi pengembangan usaha yang dapat meningkatkan daya saing KTL Kopitiam di Jalan Sutomo, Medan. Data primer diperoleh dari pedoman observasi lapangan dan wawancara mendalam dengan pengelola serta staf. Data sekunder terdiri dari literatur mutakhir tentang strategi kafe lokal, pemasaran digital, dan model daya saing UMKM. Analisis dilakukan secara tematik dengan dukungan kerangka SWOT dan adaptasi Porter’s Diamond untuk memetakan kekuatan internal dan tekanan eksternal. Hasil menunjukkan keunggulan kompetitif KTL terletak pada diferensiasi produk (perpaduan tradisional modern), profesionalitas pelayanan, lokasi strategis, serta integrasi nilai lokal. Kendala utama meliputi keterbatasan ruang, posisi harga relatif tinggi, serta ancaman persaingan dan fluktuasi harga bahan baku. Rekomendasi meliputi: (1) memperkuat eksposur merek melalui kampanye micro influencer dan konten terarah, (2) mengoptimalisasi kombinasi produk harga melalui bundling dan menu musiman, (3) meningkatkan efisiensi operasional lewat alur kerja lean dan integrasi pemesanan digital, serta (4) membangun kemitraan pasokan lokal untuk menjaga kestabilan bahan baku.
Co-Authors Azhari Dinda Destari Hasyim Sarwani Tanjung Muhammad Imam Chairuddin Harahap Yeni Artanti zainarti zainarti