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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal on Education Jurnal Ilmu Sosial dan Humaniora Journal of Business, Social and Technology
Masrukin Masrukin
Universitas Jenderal Soedirman
Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Kesenjangan Ekspektasi dan Realita Hubungan Mahasiswa dan Mitra Magang dalam Program Magang Merdeka Belajar Ema Isnaini Agustin; Masrukin Masrukin; Sulyana Dadan
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.6295

Abstract

The relationship between internship partners and students is an important factor in the success of the internship program. However, there is one problem that can occur in the relationship between internship partners and students, namely a gap in the relationship that can occur due to differences in expectations between internship partners and students and vice versa. This research aims to find out strategies that can be implemented to overcome the gap in the relationship between internship partners and students of the Merdeka Belajar Kampus Merdeka Internship Program. By using the literature study method. The results of this research are; Relationship gaps that occur in the internship program above include; communication is not optimal, SOPs for apprenticeship procedures, facilities for apprenticeship partners are inadequate, differences in communication methods between apprenticeship partners and students, apprenticeship partners do not have a position size and target time for work that must be carried out by students, there is no KPI transparency. Strategies that can be used to overcome these problems are open communication regarding work expectations and limitations, understanding job duties and responsibilities, internship partners should develop clear guidelines regarding work and expectations for the quality of student performance, and provide opportunities for students to convey aspirations and channel his interests and skills. This analysis can help identify problems in internship programs and find strategies to overcome these problems, and can be a reference in developing better policies to support internship programs in the future.
PERAN KUBE “MARGO MULYO” DALAM UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DI DESA PITURUH, KECAMATAN PITURUH KABUPATEN PURWOREJO Raihanah Fara Fadilah; Masrukin Masrukin; Rin Rostikawati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 13, No 3 (2026): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v13i3.2026.898-909

Abstract

Program Kelompok Usaha Bersama (KUBe) “Margo Mulyo” di Desa Pituruh dibentuk sebagai upaya pemberdayaan ekonomi masyarakat miskin berbasis kelompok untuk meningkatkan pendapatan dan kemandirian usaha. Sebelum program dijalankan, anggota KUBe menghadapi keterbatasan akses modal, keterampilan manajerial, serta peluang usaha. Oleh karena itu, KUBe dimanfaatkan sebagai wadah kolektif untuk mengembangkan usaha produktif berbasis potensi lokal. Penelitian ini menggunakan pendekatan deskriptif kualitatif melalui observasi, wawancara mendalam, dan dokumentasi. Tujuan penelitian adalah menganalisis peran KUBe “Margo Mulyo” dalam meningkatkan pendapatan masyarakat serta mengkaji dampak ekonomi dan sosial yang dirasakan oleh anggotanya. Analisis data dilakukan dengan model Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Informan penelitian terdiri atas pengurus dan anggota KUBe sebagai informan utama, serta pendamping sosial dan staf Dinas Sosial sebagai informan pendukung yang terlibat dalam proses pendampingan dan pengawasan program. Hasil penelitian menunjukkan bahwa KUBe “Margo Mulyo” berperan melalui dua aspek utama, yaitu peran ekonomi berupa penyediaan akses modal, peningkatan produktivitas peternakan kambing, serta inovasi pengolahan pupuk organik, dan peran sosial yang diwujudkan dalam penguatan solidaritas, gotong royong, dan kesadaran kolektif anggota. Kedua peran tersebut berkontribusi terhadap peningkatan pendapatan anggota rata-rata sebesar 25 persen dan memperkuat keberlanjutan pemberdayaan berbasis komunitas masyarakat di tingkat desa.
Poverty Porn dalam Filantropi Digital (Studi Literature pada Konten YouTube Willie Salim) Tania Selasi Amara Azizah; Hariyadi Hariyadi; Masrukin Masrukin
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.5881

Abstract

Poverty Porn is a phenomenon where a person exploits the suffering of others in an intimate way to attract sympathy and pity. This phenomenon is often utilized by philanthropists, including YouTuber Willie Salim. Willie Salim is the first Indonesian creator to be included in the lineup of “Top Creators” in 2024. Therefore, this research discusses how the concepts of Poverty Porn and commodification and monetization in digital philanthropy are related and relevant to Willie Salim's YouTube content. This research is a qualitative-descriptive research with a literature study method. The data analysis used in this research is conceptual analysis with a literature study approach. The validation in this research is done by prioritizing scientific sources from indexed journals, academic books, and credible news portals. The results show that there is a connection between the concept of Poverty Porn and commodification and monetization in digital philanthropy. Where philanthropic content utilizes Poverty Porn to be commodified with various dramatic narratives of suffering so as to attract public attention, then increase engagement and ultimately increase revenue through YouTube monetization. The linkage of these concepts is relevant to the content uploaded on Willie Salim's YouTube. He also utilized algorithms by using certain keywords such as "Willie Salim Borong,” "Berbagi Kasih," "Borong Makanan," “willie mari kita borong.”
Komodifikasi tenaga kerja dalam praktik gotong royong di masyarakat pedesaan Alifio Adlin Enggarianto; Masrukin Masrukin; Ankarlina Pandu Primadata
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 10 No 1 (2024): Februari 2024
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v10i1.16311

Abstract

The practice of mutual cooperation, traditionally aimed at strengthening community collectivity and affectivity, has undergone notable changes, particularly in the context of labor commodification within these practices. Based on this, this research aims to analyze the commodification of labor in mutual cooperation practices and the factors behind it. This research employs a qualitative approach with a case study method, utilizing purposive sampling for participant selection and in-depth interviews for data collection, while the analysis is conducted using the Miles and Huberman interactive model. The results reveal that the commodification of labor in mutual cooperation reflects a significant shift in reciprocal relationships, as theorized by George Caspar Homans' social exchange theory, which emphasizes the balance of expected rewards against incurred costs in social actions. Initially, rewards in mutual cooperation were viewed as social agreements that fostered community solidarity and emotional connection. However, this perspective has shifted, with mutual cooperation increasingly being treated as a material commodity. This change is largely attributed to societal unpreparedness in facing the social pressures of the Covid-19 pandemic and the resultant social jealousy caused by the unequal distribution of social assistance during the crisis. Remarkably, even after the pandemic, the trend of labor commodification in mutual cooperation continues, driven by persistent societal envy over the inequity of pandemic-related social assistance, highlighting the lasting impact of societal and economic pressures on traditional social practices.
Strategi Pemberdayaan Petani oleh Nahdlatul Ulama di Kecamatan Sumbang Kabupaten Banyumas Melalui Pendekatan Analisis SWOT Pamuji Pamuji; Rahab Rahab; Yusuf Subagyo; Masrukin Masrukin; Tyas Retno Wulan
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.585

Abstract

Latar belakang: Pertanian di Kecamatan Sumbang, Kabupaten Banyumas, memiliki potensi besar dalam mendukung pertumbuhan ekonomi dan ketahanan pangan. Meskipun demikian, petani di daerah ini menghadapi berbagai tantangan, termasuk keterbatasan lahan, ketergantungan pada pupuk kimia, dan pola pemasaran yang merugikan. Nahdlatul Ulama (NU) sebagai lembaga sosial keagamaan berperan aktif dalam pemberdayaan petani melalui pelatihan dan pengembangan kapasitas. Tujuan: Penelitian ini bertujuan untuk memahami strategi pemberdayaan yang dilakukan NU dan merumuskan langkah-langkah strategis untuk meningkatkan kesejahteraan petani. Metode: Metode yang digunakan meliputi wawancara dengan responden kunci, analisis faktor internal dan eksternal, serta pendekatan SWOT. Penelitian ini bersifat kualitatif deskriptif-analitis dengan teknik purposive sampling. Sebanyak 21 informan dipilih berdasarkan keterlibatan langsung dalam kegiatan pemberdayaan NU. Data divalidasi melalui triangulasi sumber dan metode. Hasil: Hasil penelitian menunjukkan bahwa kekuatan NU terletak pada dukungan masyarakat dan infrastruktur pertanian yang baik, sementara kelemahan mencakup ketergantungan pada pupuk kimia dan minimnya inovasi. Peluang kolaborasi dengan lembaga lain dan keterlibatan kyai dalam program pemberdayaan menjadi kunci untuk mengatasi ancaman yang ada. Kesimpulan: Penelitian ini merekomendasikan pengembangan program berbasis komunitas dan peningkatan partisipasi aktif petani dalam pengambilan keputusan.
Co-Authors Alifio Adlin Enggarianto Ema Isnaini Agustin Hariyadi Hariyadi Pamuji Pamuji Primadata, Ankarlina Pandu Rahab Rahab Raihanah Fara Fadilah Rin Rostikawati Sulyana Dadan Tania Selasi Amara Azizah Tyas Retno Wulan Yusuf Subagyo