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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business
Fikri Alfahmi Siregar
Universitas Negeri Medan
Economics, Econometrics & Finance

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Hubungan Inovasi Sosial dengan Keberlanjutan Usaha Mahasiswa Universitas Negeri Medan di Bidang Ekonomi Kreatif Fikri Alfahmi Siregar; Alexander Sabastian Pangaribuan; Azri Nuansa Indah Nasution; Aulia Ramadhani; Nabila Umaira; Saidun Hutasuhut
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1361

Abstract

This study examines the relationship between social innovation and business sustainability among student entrepreneurs at Universitas Negeri Medan who are engaged in the creative economy sector. The research was conducted using a quantitative survey approach with 100 respondents selected through simple random sampling. Data were collected using a structured questionnaire and analyzed through a series of statistical tests, including validity, reliability, normality, and Pearson correlation analysis. The results indicate that all questionnaire items met the validity and reliability criteria, and the data were normally distributed. The correlation analysis further shows a positive and significant association between social innovation and business sustainability. These findings suggest that students who are able to introduce creative solutions, refine service processes, and adapt their business practices to social needs tend to achieve higher levels of sustainability. The study emphasizes that social innovation contributes not only to competitive advantage but also to the long-term resilience of student-led creative businesses.
Transformasi Digital dan Strategi Adaptasi UMKM dalam Menghadapi Era Ekonomi Digital di Indonesia Fikri Alfahmi Siregar; Okta Viani Kristin; Nabila Boru Lubis; Azri Nuansa Indah; Olivia Sembiring; Lokot Muda Harahap
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1490

Abstract

The rapid development of digital technology has significantly transformed economic activities, including the operations of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Digital transformation enables MSMEs to enhance operational efficiency, expand market reach, and improve competitiveness in an increasingly dynamic business environment. However, many MSMEs still face challenges such as limited digital literacy, inadequate resources, and lack of effective digital strategies. This study aims to analyze digital transformation and adaptation strategies of MSMEs in facing the digital economy era in Indonesia. The research employs a qualitative descriptive approach using a literature review method by analyzing various academic sources, including journals, books, and research reports related to MSME digitalization. The findings indicate that digital transformation plays a crucial role in improving MSME performance and competitiveness through the utilization of digital platforms such as social media, e-commerce, and digital payment systems. In addition, MSMEs adopt various adaptation strategies, including digital marketing, product innovation, and service quality improvement to respond to changing consumer behavior. Nevertheless, the implementation of digital transformation is still hindered by several factors, including low digital literacy, limited technological infrastructure, and insufficient support systems. Therefore, collaboration between government, educational institutions, and private sectors is essential to strengthen the digital ecosystem and support sustainable MSME development in the digital economy era.
Co-Authors Alexander Sabastian Pangaribuan Aulia Ramadhani Azri Nuansa Indah Azri Nuansa Indah Nasution Hutasuhut, Saidun Lokot Muda Harahap Nabila Boru Lubis Nabila Umaira Okta Viani Kristin Olivia Sembiring