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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Scientific Journal of Reflection : Economic, Accounting, Management and Business
Nabila Boru Lubis
Universitas Negeri Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga Terhadap Kepuasan Pelanggan MR.DIY Pada Mahasiswa Program Study Manajemen, Universitas Negeri Medan Rexsy Mardohot Sitanggang; Nabila Boru Lubis; Nabila Umaira; Novia Grace Limbong; M. Rayhan Satria; Nurul Wardani Lubis
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10895

Abstract

This study examines the effect of price on customer satisfaction among Management Program students at the State University of Medan who shop at MR.DIY. Using a quantitative design with convenience sampling, data were collected from 100 respondents through questionnaires and analyzed using IBM SPSS Statistics 26. The results of validity, reliability, and normality tests confirmed that the instrument was appropriate for analysis. Simple linear regression showed a positive and significant effect of price on customer satisfaction, with a regression coefficient of 0.634 and a significance value of 0.001 (p < 0.05). The coefficient of determination (R²) of 0.617 indicates that price explains 61.7% of the variance in customer satisfaction. These findings highlight the importance of aligning pricing strategies with students’ purchasing capacity to enhance satisfaction and support long-term customer loyalty
Pengaruh Literasi Digital terhadap Minat Berwirausaha Mahasiswa Prodi Manajemen Universitas Negeri Medan Olivia Sembiring Sembiring; Okta Viani Kristin Kristin; Nabila Boru Lubis; Anggita Kinanti; Desmila Atheja Syahfitri Lingga; Saidun Hutasuhut
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1362

Abstract

Digital transformation has reshaped entrepreneurial practices, requiring students to master digital competencies in order to identify opportunities and build innovative ventures. This study aims to examine the influence of digital literacy on students’ entrepreneurial interest within the Management Study Program at Universitas Negeri Medan. Using a quantitative survey approach, data were collected from 100 students selected through simple random sampling. The questionnaire employed validated indicators of digital literacy and entrepreneurial interest, and the data were analyzed through normality testing, linearity testing, and simple linear regression using SPSS 26. The findings indicate that digital literacy has a positive and significant effect on entrepreneurial interest, as shown by a regression coefficient of 0.405 and a significance value of 0.000. The standardized beta coefficient of 0.444 demonstrates a moderately strong contribution of digital literacy in shaping entrepreneurial interest, suggesting that students with stronger digital capabilities tend to be more confident and motivated to pursue entrepreneurial activities. These results highlight the importance of strengthening digital competencies in higher education to prepare students for opportunities in the digital economy.
Transformasi Digital dan Strategi Adaptasi UMKM dalam Menghadapi Era Ekonomi Digital di Indonesia Fikri Alfahmi Siregar; Okta Viani Kristin; Nabila Boru Lubis; Azri Nuansa Indah; Olivia Sembiring; Lokot Muda Harahap
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1490

Abstract

The rapid development of digital technology has significantly transformed economic activities, including the operations of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Digital transformation enables MSMEs to enhance operational efficiency, expand market reach, and improve competitiveness in an increasingly dynamic business environment. However, many MSMEs still face challenges such as limited digital literacy, inadequate resources, and lack of effective digital strategies. This study aims to analyze digital transformation and adaptation strategies of MSMEs in facing the digital economy era in Indonesia. The research employs a qualitative descriptive approach using a literature review method by analyzing various academic sources, including journals, books, and research reports related to MSME digitalization. The findings indicate that digital transformation plays a crucial role in improving MSME performance and competitiveness through the utilization of digital platforms such as social media, e-commerce, and digital payment systems. In addition, MSMEs adopt various adaptation strategies, including digital marketing, product innovation, and service quality improvement to respond to changing consumer behavior. Nevertheless, the implementation of digital transformation is still hindered by several factors, including low digital literacy, limited technological infrastructure, and insufficient support systems. Therefore, collaboration between government, educational institutions, and private sectors is essential to strengthen the digital ecosystem and support sustainable MSME development in the digital economy era.
Co-Authors Anggita Kinanti Azri Nuansa Indah Desmila Atheja Syahfitri Lingga Fikri Alfahmi Siregar Hutasuhut, Saidun Lokot Muda Harahap M. Rayhan Satria Nabila Umaira Novia Grace Limbong Nurul Wardani Lubis Okta Viani Kristin Okta Viani Kristin Kristin Olivia Sembiring Olivia Sembiring Sembiring Rexsy Mardohot Sitanggang