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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business IKRA-ITH EKONOMIKA
Anggita Kinanti
Universitas Negeri Medan
Economics, Econometrics & Finance

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PENGARUH DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UMKM TIAN LALA DI MMTC KOTA MEDAN Sondang Lamsarina Br Hutagalung; Agung Kurniawan Benedictus Marpaung; Anggita Kinanti; Susilo Susilo; Dian Maulina Pratiwi; Nurul Wardani Lubis; Hasyim Hasyim
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh desain produk terhadap keputusan pembelian konsumen pada UMKM Tian Lala di MMTC Kota Medan. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Sampel penelitian sebanyak 50 responden yang dipilih menggunakan teknik accidental sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert 5 poin. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linearitas, uji heteroskedastisitas, analisis regresi linear sederhana, uji t, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa desain produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Tian Lala di MMTC Kota Medan, dengan nilai t hitung sebesar 9,579 > t tabel 2,011 dan nilai signifikansi 0,000 < 0,05. Nilai R Square sebesar 0,657 menunjukkan bahwa desain produk mampu menjelaskan variasi keputusan pembelian konsumen sebesar 65,7%, sedangkan 34,3% sisanya dipengaruhi oleh faktor lain yang tidak diteliti.
Pengaruh Literasi Digital terhadap Minat Berwirausaha Mahasiswa Prodi Manajemen Universitas Negeri Medan Olivia Sembiring Sembiring; Okta Viani Kristin Kristin; Nabila Boru Lubis; Anggita Kinanti; Desmila Atheja Syahfitri Lingga; Saidun Hutasuhut
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1362

Abstract

Digital transformation has reshaped entrepreneurial practices, requiring students to master digital competencies in order to identify opportunities and build innovative ventures. This study aims to examine the influence of digital literacy on students’ entrepreneurial interest within the Management Study Program at Universitas Negeri Medan. Using a quantitative survey approach, data were collected from 100 students selected through simple random sampling. The questionnaire employed validated indicators of digital literacy and entrepreneurial interest, and the data were analyzed through normality testing, linearity testing, and simple linear regression using SPSS 26. The findings indicate that digital literacy has a positive and significant effect on entrepreneurial interest, as shown by a regression coefficient of 0.405 and a significance value of 0.000. The standardized beta coefficient of 0.444 demonstrates a moderately strong contribution of digital literacy in shaping entrepreneurial interest, suggesting that students with stronger digital capabilities tend to be more confident and motivated to pursue entrepreneurial activities. These results highlight the importance of strengthening digital competencies in higher education to prepare students for opportunities in the digital economy.
Co-Authors Agung Kurniawan Benedictus Marpaung Desmila Atheja Syahfitri Lingga Dian Maulina Pratiwi Hasyim Hasyim Hutasuhut, Saidun Nabila Boru Lubis Nurul Wardani Lubis Okta Viani Kristin Kristin Olivia Sembiring Sembiring Sondang Lamsarina Br Hutagalung Susilo Susilo