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All Journal Ekonomi Bisnis Majalah Ilmiah Ekonomi Komputer Accounting Management IJBE (Integrated Journal of Business and Economics) (JRAMB) Jurnal Riset Akuntansi Mercu Buana MABIS: Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Indonesian Capital Market Review SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Prosiding SeNTIK STI&K
Luluk Kholisoh
Universitas Nusa Megarkencana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH DANA PIHAK KETIGA TERHADAP RENTABILITAS DAN LIKUIDITAS PADA BANK MANDIRI, BNI DAN BCA Cut Srikandi; Luluk Kholisoh
Jurnal Ilmiah Ekonomi Bisnis Vol 23, No 2 (2018)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.754 KB) | DOI: 10.35760/eb.2018.v23i2.1816

Abstract

The rapid growth of banking industry is inseparable from the number of new banks which increasing the fund mobility and credit allocation. This situation triggers competitive competition among banks to keep improving their financial performance. The continuous and significant decrease of bank perfomance will lead to financial distress or difficult circumstances, or it can be said to happen a bankruptcy threshold and it has a major impact on banking industry in general as well as Indonesia economic conditions in particular. Banks must be able to improve the profitability and liquidity levels in order to survive as one of the performance factors and banks health assessment and third party fund as one of the main source of funds. The aim of this research is to obtain an overview the extent influence of third party funds on profitability and liquidity level of the bank. The data used in this study is secondary data taken from quarterly financial statements from 2005-2008 and simple linear regression analysis.The results of this research which conducted at Mandiri, BNI, and BCA found that there was a significant influence between third party funds on profitability and liquidity. For BNI, there is a significant relationship between third party funds to ROA, ROE and NIM, but negative outcomes in BNI can be attributed to RR, although positive results are obtained at the LDR ratio. At BCA, a significant relationship is only obtained by ROE and NIM, while ROA is not. Positive relationships were also obtained by BCA for LDR and RR. Positive results were obtained by Bank Mandiri for all ROA, ROE and NIM ratios and LDR and RR, from the three banks Mandiri banks that had the best level of profitability and liquidity. The significant relation at BCA was only obtained by ROE dan NIM, but not ROA. The positive relation also can obtained toward LDR and RR at BCA. The positive result was obtained by Mandiri toward all ratio ROA, ROE and NIM as well as LDR and RR. In conclusion from those three banks, Mandiri bank has  the best level of profitability and liquidity.
New Liquidity Measurement: Mechanical Approach (Case of Pre Opening Session on IDX) Kholisoh, Luluk
Indonesian Capital Market Review Vol. 5, No. 2
Publisher : UI Scholars Hub

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Abstract

The aim of this study is to develop a new liquidity measurement. The mechanical approach is used to measure the liquidity. This study uses trade order base that is more pronounced than conventional ones. To confirm the result of this study, we use pre opening session in the term of event as Kholisoh and Hermawati (2010) and Kholisoh (2011). This study collects trade base and order base intraday data one month period before and after pre opening session was implemented with the 25 most active stocks in LQ45. This study examines the velocity (how fast the order is executed) as new liquidity measurement. The result of this study confirms Kholisoh (2011), but contradicts to Kholisoh and Hermawati (2010) in the same event. The use of “velocity” as a metric of liquidity measurement is better in understanding the theoretical wisdom. This new liquidity measurement can cover the speed of the order to be executed in all capital market.
Peningkatan Kapasitas UMKM Wingko Riona Berkelanjutan Berbasis Kemitraan Perguruan Tinggi Winanto Nawarcono; Luluk Kholisoh; Sapta Aji Sri Margiutomo; Eliya Isfaatun; Maria Magdalena PD
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 2 No. 4 (2023): Desember 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v2i4.2855

Abstract

The COVID 19 pandemic has had an impact on food MSMEs by Wingko Riona. Production decreased drastically from 3,000/day with a workforce requirement of 7 people, decreasing to only being able to produce 900/day with a workforce of 1 person. This decline has the effect of decreasing MSME income. University partnership-based MSME assistance aims to increase the capacity of MSMEs so that they can be sustainable. The program carried out is to increase production, namely with a product innovation training program and innovation in cooking methods other than using an oven, namely using iron frying pan equipment. The financial literacy training program was carried out to provide MSMEs with an understanding of the importance of keeping financial records and knowing the production costs required for each wingko production. The method used is lecture training and direct practice accompanied by experts and a team of lecturers and students at STIE Nusa Megarkencana. MSMEs are able to innovate wingko products with Durian, Jackfruit and Banana flavors. MSMEs know of a new way of producing wingko using equipment other than an oven, which turns out to provide better results and is easier. In Financial Literacy, MSMEs can find out how to calculate production costs correctly so they can determine production cost requirements and profits obtained at the set wingko prices. MSMEs can also understand the importance of creating cash flow and financial reports.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE Reza Arya Taufiqurrohman; Luluk Kholisoh; Maria Magdalena
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

The existence of a marketplace is an impact of the development of the internet and information technology. Marketplace has a concept like a traditional market, except that the market is virtual. One of the marketplaces that is currently popular and developing among students is Shopee. The purpose of this study is to analyze the effect of price and promotion on purchasing decisions. The method used in this study is a quantitative approach survey method with a total of 87 respondents. Based on the results of the study, price and promotion has a partial effect on purchasing decisions, and has a simultaneously effect on purchasing decisions on significant level of 0.05. This research seems to be confirmed in many studies in the similar cases
ANALISIS PENGARUH BRAND AWARENESS, DAYA TARIK IKLAN, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK HERBAL TOLAK ANGIN Tegar, Akhita Ash; Kholisoh, Luluk; Nawarcono, Winanto; Isfaatun, Eliya; Supadmini, Sri
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/zs20ef08

Abstract

Penelitian ini bertujuan untuk menganalisis: (1) pengaruh brand awareness secara parsial terhadap minat beli konsumen produk herbal tolak angin, (2) pengaruh daya tarik iklan secara parsial terhadap minat beli konsumen produk herbal tolak angin, (3) pengaruh kualitas produk secara parsial terhadap minat beli konsumen produk herbal tolak angin, (4) pengaruh brand awareness, daya tarik iklan, dan kualitas produk secara simultan terhadap minat beli konsumen produk herbal tolak angin. Metode penelitian ini adalah kuantitatif deskriptif, dengan jenis penelitian survei menggunakan data primer. Populasi pada penelitian ini adalah mahasiswa Universitas Nusa Megarkencana. Teknik pengambilan sampel pada penelitian ini adalah purposive sampling dengan jumlah sampel sebanyak 48 orang. Data dikumpulkan melalui kuisioner yang telah diuji validitas dan reliabilitasnya, dan dianalisis menggunakan teknik analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa: (1) tidak terdapat pengaruh secara parsial brand awareness terhadap minat beli konsumen produk herbal Tolak Angin. Hal ini dapat dibuktikan dari nilai t hitung sebesar 0.538 lebih kecil < dari nilai t tabel sebesar 1.68063, dengan nilai signifikan sebesar 0.593 lebih besar > dari 0.05 (0.593 > 0.05) ; (2) terdapat pengaruh secara parsial daya tarik iklan terhadap minat beli konsumen produk herbal Tolak Angin. Hal ini dapat dibuktikan dari nilai t hitung sebesar 4.019 lebih besar > dari nilai t tabel sebesar 1.68063, dengan nilai signifikan sebesar 0.000 lebih kecil < dari 0.05 (0.000 < 0.05) ; (3) tidak terdapat pengaruh secara parsial kualitas produk terhadap minat beli konsumen produk herbal Tolak Angin. Hal ini dapat dibuktikan dari nilai t hitung sebesar 0.435 lebih kecil < dari nilai t tabel sebesar 1.68063, dengan nilai signifikan sebesar 0.666 lebih besar > dari 0.05 (0.666 > 0.05) ; (4) terdapat pengaruh secara simultan antara brand awareness, daya tarik iklan, dan kualitas produk terhadap minat beli konsumen produk herbal Tolak Angin. Hal ini dapat dibuktikan dari nilai F hitung sebesar 19.617 lebih besar > dari nilai F tabel sebesar 2.81, dengan nilai signifikan sebesar 0.000 lebih kecil < dari 0.05 (0.000 < 0.05).
ANALISIS PENGARUH SEO (SEARCH ENGINE OPTIMIZATION), SSM (SOCIAL MEDIA MARKETING), KUALITAS KONTEN, DAN RESPONSIVITAS TERHADAP LOYALITAS PELANGGAN Istiqomah, Nur Indah; Kholisoh, Luluk; Susilawati, Rini; Supadmini, Sri
Prosiding Seminar SeNTIK Vol. 8 No. 1 (2024): Prosiding SeNTIK 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Digitalisasi telah memasuki semua aspek kehidupan masyarakat global, kondisi tersebut telah mendorong pertumbuhan industri e-commerce di Indonesia dan mengubah mengubah pola fikir masyarakat Indonesia mengenai proses jual beli. Tahun 2022 Indonesia menjadi penyumbang GMV e-commerce terbesar di Asia Tenggara dengan nilai US$51,9 miliar. Laporan ini juga menunjukkan, Shopee merupakan perusahaan e-commerce dengan GMV terbesar di Asia Tenggara pada 2022, yakni US$ 47,9 miliar atau 48,14% dari total GMV e-commerce kawasan. Penelitian ini menggunakan empat variabel bebas, yaitu search engine optimization (SEO), social media marketing (SMM), kualitas konten dan responsivitas, dan Variabel Terikat Loyalitas Pelanggan. Hasil penelitian menunjukkan bahwa Search Engine Optimization (SEO) berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis pertama (H1) memiliki nilai thitung = 2.674 > ttabel = 1,65870 atau nilai sig. = 0,002 < 0,05. Social Media Marketing (SMM) berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis kedua (H2) memiliki nilai thitung = 2.498 > ttabel = 1,65870 atau nilai sig. = 0,014 < 0,05. Kualitas Konten berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis ketiga (H3) diperoleh nilai thitung = 2.842 > ttabel = 1,65870 atau nilai sig. = 0,005 < 0,05. Responsivitas berpengaruh terhadap Loyalitas Pelanggan. Hal ini terbukti dengan pengujian hipotesis keempat (H4) diperoleh nilai thitung = 5.587 > ttabel = 1,65870 atau nilai sig. = 0,000 < 0,05. Dan secara secara simultan terhadap loyalitas pelanggan. Hal ini terbukti dengan pengujian hipotesis keenam (H5) memiliki nilai Fhitung = 92,077 > Ftabel = 2,69 atau nilai sig. = 0,000 < 0,05. Dan nilai nilai Adjusted R Square dalam regresi penelitian diperoleh sebesar 0,762
The Influence of Entrepreneurship and Digital Marketing on Sustainable Economic Development Warsiman, Warsiman; Ekowati, Dhiana; Kholisoh, Luluk; Supardi, Supardi; Susilawati, Rini
Integrated Journal of Business and Economics (IJBE) Vol 8, No 1 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i1.816

Abstract

Sustainable economic development is a process that balances the recovery of economic growth by considering the environmental and social impacts of society in improving the economy. It is one of the practical tools for strategic adaptation to achieve economic and environmental sustainability. This encourages entrepreneurs to create businesses that use skills and initiative to meet needs and bring new ideas. Understanding these opportunities has brought the resulting products to the attention of the market. To support this, a strategy that can be implemented is digital marketing. This is important for business continuity and reaching the community or even getting customers. This research aims to determine and analyze entrepreneurship and digital marketing towards sustainable economic development. Quantitative methods are used, especially questionnaires. The results of a sample of 30 respondents show that entrepreneurship has no effect on sustainable economic development, but is positive and not significant. Meanwhile, digital marketing has a positive and significant influence on sustainable economic development.
ANALISIS KINERJA PT. BPR BANK BOYOLALI DENGAN METODE RGEC Ekowati, Dhiana; Mawar Sari, Defita; Kholisoh, Luluk; Isfaatun, Eliya; Magdalena PD, Maria
(JRAMB) Jurnal Riset Akuntansi Mercu Buana Vol 10 No 1: Mei 2024
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/akun.v10i1.4425

Abstract

A bank is a financial intermediary institution, generally established with the authority to accept money deposits, lend money, and issue promissory notes or known as banknotes. Financial performance is one of the important indicators to determine the financial condition of the bank. The better the financial performance, the better or healthier the health level of the bank. (Sukarno, 2011: 2). This study aims to analyze banking health performance using the RGEC method. The financial ratios used in this study are LDR, CGC, ROA, BOPO, and CAR. The research object in this study is the financial performance report of PT BPR Bank Boyolali using the RGEC method for the final quarter period of 2021 - 2023. This type of research is descriptive quantitative, a research method that utilizes quantitative data and is described descriptively. This study uses secondary data in the form of financial information obtained from financial reports published through the Financial Services Authority (OJK) website. The results of this study indicate a decrease in the LDR ratio from 98% in 2021 to 79.9% in 2023, reflecting a more balanced management of loans and deposits. The implementation of Good Corporate Governance (GCG) principles remains good with high regulatory compliance. Profitability remains solid with a stable ROA at 2.5% in 2021 and 2022, albeit slightly declining to 2.3% in 2023, and an efficient BOPO ratio of 79.9% in 2021.
Pengaruh Live Streaming, Online Customer Review, dan Harga terhadap Keputusan Pembelian TikTok Shop dengan E-Trust sebagai Variabel Intervening pada Mahasiswa Fajriyah, Anis; Ekowati, Dhiana; Kholisoh, Luluk
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Penelitian menganalisis pengaruh faktor digital marketing pada keputusan pembelian mahasiswa TikTok Shop menggunakan SEM-PLS. Variabel live streaming, review, harga, dan e-trust berpengaruh signifikan pada keputusan pembelian. Namun, e-trust tidak memediasi seluruh hubungan variabel.
Pengaruh Kualitas Produk, Harga, Promosi, dan Lokasi terhadap Keputusan Pembelian (Studi Kasus Konsumen Mie Gacoan Cabang Gejayan, Yogyakarta) Muriya, Septy; Darini, Sri; Kholisoh, Luluk; Ekowati, Dhiana; Margiutomo, Sapta Aji Sri
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Kualitas produk, harga, promosi, dan lokasi terbukti berpengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian konsumen Mie Gacoan. Analisis menggunakan regresi linier berganda dengan 100 responden.
Co-Authors Arditya Prayudi Cut Srikandi Darini, Sri Darmadi Darmadi Dhiana Ekowati Drs. Yuri Murdo,M.Si Eliya Isfaatun Fajriyah, Anis Harnawan Ariyanto Helly Septi W.,S.E.,MM Istiqomah, Nur Indah Khusnamah Tida Magdalena PD, Maria Maria Magdalena PD Maria Magdalena Pur Dwiastuti Mawar Sari, Defita Mira Kurnia Wardani Muriya, Septy Pramukti, Alfama Meilan Reza Arya Taufiqurrohman Rika Subardiyani Romadoni, Lilin Riani Rr. Dharma Tintri Edi Raras Sri Hermawati Supadmini, Sri Supardi Supardi Susilawati, Rini Tegar, Akhita Ash Warsiman Wigiyanti One Winanto Nawarcono