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All Journal Ekonomi Bisnis Majalah Ilmiah Ekonomi Komputer Accounting Management IJBE (Integrated Journal of Business and Economics) (JRAMB) Jurnal Riset Akuntansi Mercu Buana MABIS: Manajemen dan Bisnis Solusi: Jurnal Kajian Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Indonesian Capital Market Review SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Prosiding SeNTIK STI&K
Luluk Kholisoh
Universitas Nusa Megarkencana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kualitas Produk, Harga, Promosi, dan Lokasi terhadap Keputusan Pembelian (Studi Kasus Konsumen Mie Gacoan Cabang Gejayan, Yogyakarta) Muriya, Septy; Darini, Sri; Kholisoh, Luluk; Ekowati, Dhiana; Margiutomo, Sapta Aji Sri
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Kualitas produk, harga, promosi, dan lokasi terbukti berpengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian konsumen Mie Gacoan. Analisis menggunakan regresi linier berganda dengan 100 responden.
PENGARUH KEGIATAN MAGANG DAN MOTIVASI KERJA TERHADAP KESIAPAN KERJA MAHASISWA STIE NUSA MEGARKENCANA YOGYAKARTA Romadoni, Lilin Riani; Kholisoh, Luluk; Supardi, Supardi; Susilawati, Rini
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Students need internship activities and work motivation to mentally prepare themselves to enter the real world of work. Students who have the ability and work readiness will create a professional workforce. The purpose of this research is to find out (1) To analyze the effect of internship activities on student’s readiness to enter the world of work (2) To analyze the effect of work motivation on student’s readiness to enter the world of work (3) To analyze the effect of internship activities and work motivation on student’s work readiness. The research method used in this research is a quantitative method. The sample used in this research was students of the Accounting and Management Study Program who were or had carried out internships totaling 32 respondents. The data analysis used is multiple linear regression analysis. The results showed that: (1) The results showed that internship had a partially significant effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.001 < alpha 0.05. (2) The results of the study show that work motivation has a partially significant effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.034 < alpha 0.05. (3) . The results showed that internship activities and work motivation had a significant simultaneous effect on the work readiness of students at the Nusa Megarkencana College of Economics, Yogyakarta, with a significance value of 0.001 <0.05.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT INVESTASI CRYPTOCURRENCY: STUDI EMPIRIS PADA MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA Dwiastuti, Maria Magdalena Pur; Pramukti, Alfama Meilan; Isfaatun, Eliya; Kholisoh, Luluk
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 3 (2024): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/vmt9r452

Abstract

Penelitian ini bertujuan untuk meneliti faktor apa saja yang mempengaruhi minat penggunaan cryptocurrency sebagai alternatif investasi pada mahasiswa aktif di Sekolah Tinggi Ilmu Ekonomi wilayah Yogyakarta. Variabel bebas yang digunakan adalah investment knowledge, performance expectancy, financial literacy, perceived risk, dan fear of missing out (FoMO), sedangkan variabelnya adalah minat investasi cryptocurrency. Pengumpulan data dilakukan dengan menyebar kuesioner dan diperoleh 100 responden. Metode analisis yang digunakan adalah regresi linear berganda dan diolah dengan aplikasi SPSS versi 25. Hasil penelitian menunjukkan bahwa faktor yang berpengaruh  terhadap  minat  penggunaan  cryptocurrency  sebagai  alternatif investasi adalah performance expectancy, financial literacy, dan fear of missing out (FoMO). Sementara itu investment knowledge dan perceived risk tidak berpengaruh terhadap minat investasi cryptocurrency.
PENGARUH LOKASI DAN KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN TAMU DI RISS HOTEL MALIOBORO YOGYAKARTA Kholisoh, Luluk; Salvia Saputro, Kemala Fidela; Susilawati, Rini; Risdiana, Aris; Aji Margiutomo, Sapta
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.289

Abstract

The development of the hotel industry in Yogyakarta, particularly in the Malioboro area, has driven increasingly fierce competition among hotels. Riss Hotel Malioboro, as a star-rated hotel, is required to maintain and enhance guest satisfaction through location and service quality. This study aims to determine the influence of location and service quality on guest satisfaction at Riss Hotel Malioboro Yogyakarta. This study used quantitative methods. Data were obtained through a questionnaire distributed to 127 respondents and then analysed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that both location and service quality have a positive and significant effect on guest satisfaction, both partially and simultaneously. The results indicate that the more strategic the hotel's location and the better the service quality, the higher the level of guest satisfaction at Riss Hotel Malioboro. Keywords: Location, Service Quality, Guest Satisfaction, Riss Hotel Malioboro
Co-Authors Aji Margiutomo, Sapta Arditya Prayudi Aris Risdiana, Aris Cut Srikandi Darini, Sri Darmadi Darmadi Dhiana Ekowati Drs. Yuri Murdo,M.Si Eliya Isfaatun Fajriyah, Anis Harnawan Ariyanto Helly Septi W.,S.E.,MM Istiqomah, Nur Indah Khusnamah Tida Magdalena PD, Maria Maria Magdalena PD Maria Magdalena Pur Dwiastuti Mawar Sari, Defita Mira Kurnia Wardani Muriya, Septy Pramukti, Alfama Meilan Pur Dwiastuti , Maria Magdalena Reza Arya Taufiqurrohman Rika Subardiyani Romadoni, Lilin Riani Rr. Dharma Tintri Edi Raras Salvia Saputro, Kemala Fidela Sri Hermawati Sukmarani, Wendri Supadmini, Sri Supardi Supardi Susilawati, Rini Tegar, Akhita Ash Wigiyanti One Winanto Nawarcono