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All Journal Briliant: Jurnal Riset dan Konseptual Jurnal Ilmiah Ecobuss TEKNOKOM : Jurnal Teknologi dan Rekayasa Sistem Komputer Journal of Telenursing (JOTING) Journal of Electrical Engineering and Computer (JEECOM) Indo-Fintech Intellectuals: Journal of Economics and Business AMMA : Jurnal Pengabdian Masyarakat Jurnal Dedikasi Masyarakat ABDISUCI: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Wahyu Nofiyan Hadi
STIKES Hafshawaty Pesantren Zainul Hasan Probolinggo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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OPTIMALISASI E-COMMERCE UNTUK PENGEMBANGAN EKONOMI KREATIF DI ERA DIGITAL Wahyu Nofiyan Hadi
ABDISUCI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 01 (2026): ABDISUCI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Februari 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/jabdisuci.v4i01.1063

Abstract

The development of digital technology has driven significant changes in product marketing and distribution patterns, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. However, most MSMEs still face limitations in optimally utilizing e-commerce platforms. This community service activity aims to optimize the use of e-commerce to support the development of the creative economy among MSMEs in Sumbertaman Village, Probolinggo City. The activity implementation methods include initial observation, outreach, training, and mentoring on the use of e-commerce platforms and digital marketing. The results of the activity indicate an increase in understanding and skills of MSMEs in managing online stores, creating attractive product content, and utilizing digital marketing features to expand market reach. This e-commerce optimization has a positive impact on increasing product visibility and sales opportunities for MSMEs. This activity is expected to become a model for sustainable digital technology-based MSME empowerment in supporting the growth of the creative economy in the digital era.
Co-Authors Amrinatul Husna Fadel, Moh. Fiqih Fendi Hartanto Moh. Fadel Suhartini, Titik Titik Suhartini Umi Diantika Susilowati Ummi Latifah WARDATUL WASHILAH Wilda, Anisa Nurul