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All Journal Jurnal Informasi dan Teknologi International Journal of Health, Economics, and Social Sciences (IJHESS)
Agus Surya Bharmawan
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Computer Science & IT Economics, Econometrics & Finance Public Health Social Sciences

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Analysis of Marketing Strategy Phenomena on Influencers in Influencing Buyer Decisions at Shopee Nurlaila Syarfiah Asfo; Hasbiah; Wilda Widiawati; Agus Surya Bharmawan; Rully Arifiansyah
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 1: January 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i1.7005

Abstract

In today's digital era, influencer marketing has become one of the main strategies in e-commerce, including on the Shopee platform. This study aims to analyze the effect of influencer marketing strategies on consumer purchasing decisions at Shopee, with a focus on the effectiveness of Live Shopping, Product Reviews, and Discounts / Promo Codes. The research method used is quantitative with a descriptive and correlational approach. Data was collected through a survey of 385 respondents who had made a purchase after seeing an influencer promotion. The results showed that the Live Shopping strategy has the greatest influence on purchasing decisions with a correlation of r = 0.82, followed by Product Review (r = 0.71) and Discount/Promo Code (r = 0.74). Influencer credibility was also found to be a key factor in influencing consumer trust, with 70% of respondents stating that they only purchase products from influencers they deem trustworthy. Regression analysis showed that the combination of influencer marketing strategies can explain 72.3% of the variation in consumer purchasing decisions (R² = 0.723). These results are in line with Source Credibility Theory, Media Interactivity Theory, and Time Constraints Theory, which explain how trust and interaction influence purchase behavior. The implications of this study suggest that brands and sellers in Shopee should be more active in utilizing influencers with high engagement as well as optimizing interactive features such as Live Shopping to increase sales conversions.
Liquidity Risk Management in Corporate Finance: Strategies for Financial Resilience Andi Hepy Susanti; Waqiah; Agus Surya Bharmawan; Deti Kurniati; Iradat Rayhan Sofyan
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.681

Abstract

This study examines the effectiveness of KPI-based performance appraisal systems in improving employee performance within Indonesian non-profit organizations. Focusing on Dompet Dhuafa, Rumah Zakat, and BAZNAS, the research employs a qualitative multiple-case study approach to explore how KPI frameworks are designed, implemented, and perceived by employees and management. Data were collected through in-depth interviews, participatory observation, and document analysis, and analyzed thematically using Braun and Clarke’s six-step framework.The findings reveal that KPI systems play a crucial role in aligning individual performance with organizational missions, enhancing accountability, and motivating employees. They were found to improve task performance, contextual contributions such as teamwork and initiative, and adaptive performance, particularly in the use of digital tools and responsiveness to community needs. Employees also reported increased job satisfaction when KPIs were applied transparently and supported by constructive feedback mechanisms Nevertheless, the study identifies significant challenges in the implementation of KPI systems. These include rigid indicators that overlook intangible contributions, limited digital infrastructure, cultural barriers, and additional administrative burdens for employees. Despite these obstacles, strategies such as customizing KPI indicators, promoting participatory approaches, providing continuous feedback, leveraging external partnerships, and investing in capacity-building were found to enhance the effectiveness of KPI systems In conclusion, KPI-based appraisal systems have strengthened performance management in Dompet Dhuafa, Rumah Zakat, and BAZNAS. Their long-term success depends on balancing accountability with flexibility and ensuring that systems are responsive to the unique missions of non-profit organizations.
Co-Authors Andi Hepy Susanti Deti Kurniati Hasbiah Iradat Rayhan Sofyan Nurlaila Syarfiah Asfo Rully Arifiansyah Waqiah Widiawati, Wilda