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All Journal Wacana, Jurnal Sosial dan Humaniora Widya Cipta : Jurnal Sekretari dan Manajemen Bisma: Jurnal Bisnis dan Manajemen JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Manajemen Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Science and Society (IJSOC) Journal of Entrepreneur and Business
Sylvia Sari Rosalina
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan, Citra dan Loyalitas Pasien pada Unit Rawat Jalan RSUD Mampang Prapatan Jakarta Selatan Sektiyaningsih, Indria Sukma; Haryana, Arif; Rosalina, Sylvia Sari
JOURNAL OF BUSINESS STUDIES Vol 4, No 1 (2019): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.337 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan, pengaruh kualitas pelayanan terhadap citra rumah sakit, pengaruh kualitas pelayanan terhadap loyalitas pasien, pengaruh kepuasan pelanggan terhadap citra rumah sakit, pengaruh kepuasan  pelanggan terhadap loyalitas pasien dan pengaruh citra rumah sakit terhadap loyalitas pasien pada unit rawat jalan RSUD Mampang Prapatan. Penelitian ini merupakan penelitian kuantitatif. Data diperoleh melalui kuesioner dengan skala likert yang disebarkan kepada responden pada unit rawat jalan RSUD Mampang Prapatan sebanyak 323 orang. Penentuan sampel responden dilakukan secara purposive sampling. Analisis data menggunakan SEM dengan program AMOS versi 24. Hasil penelitian menunjukkan bahwa: kualitas pelayanan mempunyai pengaruh yang positif dan signifikan terhadap kepuasan, kualitas pelayanan mempunyai pengaruh yang positif dan signifikan terhadap citra rumah sakit, kualitas pelayanan berpengaruh negatif tidak signifikan terhadap loyalitas pasien, kepuasan pelanggan berpengaruh positif tidak signifikan terhadap citra rumah sakit, kepuasan pelanggan berpengaruh negatif dan signifikan terhadap loyalitas pasien, citra berpengaruh positif dan signifikan terhadap loyalitas pasien.
Why Do People Buy iPhones? Unveiling the Role of Product Quality and Price Perception in Jakarta Delicia, Putri; Rosalina, Sylvia Sari
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.902

Abstract

This research examines how the perceived quality and price of products influence the choices consumers make when purchasing iPhones in DKI Jakarta. Using a quantitative survey method, data were collected from iPhone users who had owned the device for at least one year. The examination, carried out using SPSS 26, comprised of tests on validity and reliability, as well as an analysis using multiple linear regression. The results indicate that the quality of the product has a significant impact on consumer purchasing choices. Consumers prioritize durability, technological innovation, and premium design, indicating that higher perceived quality increases the likelihood of purchase. However, price perception does not significantly impact purchasing decisions. Despite the iPhone’s higher price, consumers in Jakarta value symbolic status and brand prestige over cost considerations. High purchasing power, installment options, and strong marketing strategies contribute to reducing price sensitivity. In conclusion, product quality is a key factor in purchasing decisions, while price perception is not. Apple should continue enhancing product quality and brand loyalty to maintain its market position. Future research could explore other factors, such as brand trust or lifestyle, to gain deeper insights into consumer behavior.
Co-Authors Annatasya, Dewi Cynthia Veronica Ngantung Delicia, Putri Eko Sambodo Erna Sari Febriarhamadini, Rochayati Haryana, Arif Heldy Aria Agusseta Hisar Sirait Jessica Natalia Jaori Muhammad Fuad Nabila, Tiara Willy Nurminingsih Prima Apriwenni Ratih Nur Setyaningsih Rita Eka Setianingsih Rizqy Aziz Basuki Sektiyaningsih, Indria Sukma Siti Suryani Supriyanto Supriyanto Umar Santoso