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Pengaruh Kualitas Pelayanan Terhadap Kepuasan, Citra dan Loyalitas Pasien pada Unit Rawat Jalan RSUD Mampang Prapatan Jakarta Selatan Sektiyaningsih, Indria Sukma; Haryana, Arif; Rosalina, Sylvia Sari
JOURNAL OF BUSINESS STUDIES Vol 4, No 1 (2019): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.337 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan, pengaruh kualitas pelayanan terhadap citra rumah sakit, pengaruh kualitas pelayanan terhadap loyalitas pasien, pengaruh kepuasan pelanggan terhadap citra rumah sakit, pengaruh kepuasan pelanggan terhadap loyalitas pasien dan pengaruh citra rumah sakit terhadap loyalitas pasien pada unit rawat jalan RSUD Mampang Prapatan. Penelitian ini merupakan penelitian kuantitatif. Data diperoleh melalui kuesioner dengan skala likert yang disebarkan kepada responden pada unit rawat jalan RSUD Mampang Prapatan sebanyak 323 orang. Penentuan sampel responden dilakukan secara purposive sampling. Analisis data menggunakan SEM dengan program AMOS versi 24. Hasil penelitian menunjukkan bahwa: kualitas pelayanan mempunyai pengaruh yang positif dan signifikan terhadap kepuasan, kualitas pelayanan mempunyai pengaruh yang positif dan signifikan terhadap citra rumah sakit, kualitas pelayanan berpengaruh negatif tidak signifikan terhadap loyalitas pasien, kepuasan pelanggan berpengaruh positif tidak signifikan terhadap citra rumah sakit, kepuasan pelanggan berpengaruh negatif dan signifikan terhadap loyalitas pasien, citra berpengaruh positif dan signifikan terhadap loyalitas pasien.

Why Do People Buy iPhones? Unveiling the Role of Product Quality and Price Perception in Jakarta Delicia, Putri; Rosalina, Sylvia Sari
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.902

This research examines how the perceived quality and price of products influence the choices consumers make when purchasing iPhones in DKI Jakarta. Using a quantitative survey method, data were collected from iPhone users who had owned the device for at least one year. The examination, carried out using SPSS 26, comprised of tests on validity and reliability, as well as an analysis using multiple linear regression. The results indicate that the quality of the product has a significant impact on consumer purchasing choices. Consumers prioritize durability, technological innovation, and premium design, indicating that higher perceived quality increases the likelihood of purchase. However, price perception does not significantly impact purchasing decisions. Despite the iPhone’s higher price, consumers in Jakarta value symbolic status and brand prestige over cost considerations. High purchasing power, installment options, and strong marketing strategies contribute to reducing price sensitivity. In conclusion, product quality is a key factor in purchasing decisions, while price perception is not. Apple should continue enhancing product quality and brand loyalty to maintain its market position. Future research could explore other factors, such as brand trust or lifestyle, to gain deeper insights into consumer behavior.

Pengaruh Total Quality Management terhadap Kinerja Karyawan CV Bima Utama Puspito, Febryan; Rosalina, Sylvia Sari
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i2.1792

In this era of globalization, business growth in Indonesia has increased significantly. This is indicated by the large number of businesses in Indonesia. Companies need to create an appropriate performance measurement system to determine the characteristics and quality of performance and identify actions that can be taken in an effort to increase employee work productivity. Therefore, to improve employee performance, companies can apply elements of Total Quality Management (TQM). The method used in this research is quantitative by distributing questionnaires. The research sampling technique uses non- probability sampling with a saturated sampling method. The sample used in this research was 37 respondents. The results of this research show that based on the results of the research that has been conducted it is known that customer focus has a positive and insignificant effect on employee performance, continuous improvement has a positive and insignificant effect on employee performance and education and training has a significant positive effect on employee performance.

Business Mentoring as Experiential Learning through the BRIDGE Model Rahmat Ramli; Sylvia Sari Rosalina
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.282

The persistent gap between theoretical instruction and real-world practice remains a critical challenge in business education, particularly in contexts involving Micro, Small, and Medium Enterprises (MSMEs). Experiential learning has been promoted as a pedagogical response to this challenge; however, many initiatives lack structured frameworks that integrate student learning with meaningful community engagement. This study examines the implementation of the BRIDGE model (Build, Reach, Discover, Grow, and Elevate) as a structured business mentoring approach grounded in experiential learning principles. Using a qualitative participatory action research design, the study involved 15 undergraduate business students and five MSMEs in Semarang City, Indonesia. Data were collected through participant observation, in-depth interviews, focus group discussions, reflective journals, and program documentation, and analyzed using thematic analysis. The findings indicate that the BRIDGE model facilitates deep experiential learning by enabling students to connect theoretical concepts with contextual business realities, while simultaneously generating instrumental and symbolic benefits for MSME partners. Despite limitations related to program duration, the model demonstrates strong potential as a feasible and transferable framework for experiential business education in emerging economy contexts.

Why Do People Buy iPhones? Unveiling the Role of Product Quality and Price Perception in Jakarta Putri Delicia; Sylvia Sari Rosalina
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 2 (2025): March 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i2.902

This research examines how the perceived quality and price of products influence the choices consumers make when purchasing iPhones in DKI Jakarta. Using a quantitative survey method, data were collected from iPhone users who had owned the device for at least one year. The examination, carried out using SPSS 26, comprised of tests on validity and reliability, as well as an analysis using multiple linear regression. The results indicate that the quality of the product has a significant impact on consumer purchasing choices. Consumers prioritize durability, technological innovation, and premium design, indicating that higher perceived quality increases the likelihood of purchase. However, price perception does not significantly impact purchasing decisions. Despite the iPhone’s higher price, consumers in Jakarta value symbolic status and brand prestige over cost considerations. High purchasing power, installment options, and strong marketing strategies contribute to reducing price sensitivity. In conclusion, product quality is a key factor in purchasing decisions, while price perception is not. Apple should continue enhancing product quality and brand loyalty to maintain its market position. Future research could explore other factors, such as brand trust or lifestyle, to gain deeper insights into consumer behavior.

The Influence of Organizational Change, Leadership Style, and Work Environment on Employee Productivity in the Pharmaceutical Industry of PT. KSP Yiyip Ika Yasmitasari; Sylvia Sari Rosalina
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1114

Employee productivity plays a crucial role in determining organizational success, particularly in dynamic industries such as the pharmaceutical industry. This study investigates the influence of organizational change, leadership style, and work environment on employee productivity, focusing on PT KSP. Using a quantitative research approach, data were collected through a survey of 82 employees representing various age groups. This study employed regression analysis to examine the relationship between the independent variables (organizational change, leadership style, and work environment) and the dependent variable (employee productivity). The results showed that organizational change and work environment had a significant and positive effect on employee productivity. However, the influence of leadership style on productivity was positive but insignificant. These findings emphasize the importance of clear communication regarding organizational change and creating a supportive work environment and leadership approach to meet organizational needs. This study concludes that organizational change, leadership style, a well-structured work environment, and an ethical work culture are crucial for improving productivity. Practical recommendations include optimizing organizational change communication, workplace conditions, and adopting adaptive leadership strategies. Future research should explore mediating factors such as employee engagement and organizational culture to better understand these dynamics.

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