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PERENCANAAN KONSEP DESAIN KEMASAN KERAK TELOR MENGGUNAKAN METODE KANSEI ENGINEERING Segita, Nur Elisa; Amelia Asmoro Putri, Kintan; Nuraini Nuryadin, Raissa; Lutfiah Nur, Yasmin; Purnama Sari, Novi
Industri Inovatif : Jurnal Teknik Industri Vol 14 No 1 (2024): Inovatif Vol. 14 No. 1
Publisher : Prodi Teknik Industri S1 Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/industri.v14i1.8033

Kerak telor menjadi makanan yang dibeli masyarakat Indonesia ketika bepergian ke festival Jakarta. Permasalahan krusial yang ditemukan pada kemasan kerak telor yaitu kemasan yang sulit ditutup sehingga menyebabkan terjadinya kontaminasi dari lingkungan. Oleh sebab itu, penelitian ini bertujuan untuk menentukan konsep desain kemasan untuk produk kerak telor. Metode Kansei Engineering digunakan dalam penelitian ini karena dapat menerjemahkan kesan, perasaan, dan kemauan konsumen. Pengaplikasian Principal Component Analysis (PCA) pada metode ini digunakan untuk mengelompokan Kansei Word. Kata Kansei diperoleh dari penyebaran kuesioner dengan menampilkan video stimulus, sehingga didapatkan 40 Kansei Word. Data tersebut kemudian diolah menggunakan software R, untuk mendapatkan konsep desain melalui input data (PCA). Hasil dari penelitian ini diperoleh dua Principal Component (PC) dengan standar deviasi terbesar pada PC 1 dan PC 2 dengan nilai 6.7891 dan 1.10841. Konsep yang didapatkan pada kuadran positif dan negatif dari PC 1 yaitu “User Friendly-Unsustainable” dan PC 2 didapatkan konsep “Standar-Simple”.

IMPLEMENTASI PENGEMBANGAN KEMASAN UMKM BERBASIS ENGINEERING GUNA MENINGKATKAN DAYA SAING PRODUK: IMPLEMENTASI PENGEMBANGAN KEMASAN UMKM BERBASIS ENGINEERING GUNA MENINGKATKAN DAYA SAING PRODUK imam, saeful; Purnama Sari, Novi; Muryeti, Muryeti; Silvia, Deli; Sinur, Valeri Vela; Prastiwinarti, Wiwi; Yamin, Iqbal; Zulkarnain, Zulkarnain
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 10 No. 2 (2025): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v10i2.35436

Micro, small and medium-sized enterprises (MSMEs) play an important role in the Indonesian economy, especially in creating jobs and driving local economic growth. However, many MSMEs, including peyek producers, face difficulties to become more competitive in an increasingly competitive market. One of them is Peyek Bude Asih MSMEs that produce delicious and savory products and are favored by many customers, but still use simple and unrepresentative packaging. Non-optimal packaging is an obstacle for MSMEs to market their products to more people and increase their selling value. Based on this Community Service Activity includes exposure to packaging developments and trends, handover of equipment and packaging to Bude Asih MSMEs, as well as clinical coaching sessions to ten MSMEs. In packaging development, the method used in this research is the Kansei engineering method which can translate consumer expectations of products into packaging design concepts. The results of the questionnaire are processed into PCA input data using Kansei Engineering-based software, the methods used include collecting packaging samples, identifying kansei words, processing data with R software, and determining the selected packaging design concept.

Peningkatan Kualitas Mutu Kemasan Permen Olahan Rumput Laut Masyarakat Kepulauan Seribu Melalui Peningkatan Estetika Silvia, Deli; Imam, Saeful; yeti, Muryeti; Prastiwinarti, Wiwi; Ningtyas, Rina; nain, Zulkar; Purnama Sari, Novi
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 5 No 2 (2022): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v5i2.5238

One of the potential products of the Pulau Seribu as a marine destination in the north of Jakarta is its seaweed products, with the best quality and the mainstay of seaweed exports in Indonesia. Basically, not a few of the MSMEs in the Pulau Seribu already have production permits, business permits, and market seaweed products, but there are still some who experience problems in using their product packaging. As a result, the product is more difficult to market and has a low selling value. To overcome the problems faced by MSMEs, the Technology Industry of Prining Packaging Department (TICK) in collaboration with partners (Pondok Cafe and Karang Taruna) carries out community service activities with the aim of: making packaging based on products, materials, designs, and packaging forms that are efficient and can be applied. by MSMEs. The science and technology program for the community is in the form of helping MSMEs in the Pulau Seribu through partners and youth organizations in the Pulau Pramuka area to make packaging independently. The method for conducting this science and technology program for the community is: through training and mentoring. Among the stages are conducting a preliminary survey of partners (MSMEs), designing packaging designs, making packaging according to the needs of MSMEs and training and assistance in packaging production. The output of this activity is the availability of primary packaging for candies’s seaweed products, driving the community's economy and increasing sales of partner products.

Designing the Concept and Design Elements of MSME X Room Deodorizer Packaging Using Kansei Engineering and Fuzzy Logic Methods Purnama Sari, Novi; Emaregita Indah Patricia; Siringoringo, Gabriel Angelica Margaretha; Ganjaryadi Yaskur Ramadhan
International Journal of Industrial Engineering and Engineering Management Vol. 7 No. 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v7i1.8636

Air fresheners are comfort-supporting products widely used for room freshness. The packaging used by MSME X for air freshener products is only plain plastic without product identity, and it still has shortcomings in terms of functionality such as product protection, ease of use, and ease of obtaining product information. The purpose of this research is to develop concepts and design elements for MSME X air freshener packaging by considering consumer needs. This study analyzed the design of MSME X air freshener packaging using the Kansei Engineering method to translate consumer perceptions of packaging design. The data obtained was processed using Principal Components Analysis (PCA) to analyze the Kansei words collected by questionnaire to derive design concepts. The Quantification Theory Type 1 (QTT-1) method was also used to measure the relationship between design elements and design concepts. An evaluation was then conducted using the fuzzy logic method to determine whether the design elements used aligned with the selected concepts. The PCA method in this study resulted in 1 selected Principal Component (PC) which was implemented as a concept, namely "Common and Efficient". Determination of design elements using the QTT1 method resulted in selected elements, namely X1.5 (ivory), X2.9 (oval), X3.9 (hanger + window), X4.1 (medium), X5.6 (sliding tray), X7.4 (directly printed on the packaging) for the Efficient concept and X1.2 (rigid plastic), X2.4 (standing pouch), X3.8 (air hole + hanger), X4.2 (small), X5.7 (flip top), X6.4 (fresh + matching aroma) and X7.5 (no design) for the Common concept.

Designing the Concept and Design Elements of MSME X Room Deodorizer Packaging Using Kansei Engineering and Fuzzy Logic Methods Purnama Sari, Novi; Emaregita Indah Patricia; Siringoringo, Gabriel Angelica Margaretha; Ganjaryadi Yaskur Ramadhan
International Journal of Industrial Engineering and Engineering Management Vol. 7 No. 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijieem.v7i1.8636

Air fresheners are comfort-supporting products widely used for room freshness. The packaging used by MSME X for air freshener products is only plain plastic without product identity, and it still has shortcomings in terms of functionality such as product protection, ease of use, and ease of obtaining product information. The purpose of this research is to develop concepts and design elements for MSME X air freshener packaging by considering consumer needs. This study analyzed the design of MSME X air freshener packaging using the Kansei Engineering method to translate consumer perceptions of packaging design. The data obtained was processed using Principal Components Analysis (PCA) to analyze the Kansei words collected by questionnaire to derive design concepts. The Quantification Theory Type 1 (QTT-1) method was also used to measure the relationship between design elements and design concepts. An evaluation was then conducted using the fuzzy logic method to determine whether the design elements used aligned with the selected concepts. The PCA method in this study resulted in 1 selected Principal Component (PC) which was implemented as a concept, namely "Common and Efficient". Determination of design elements using the QTT1 method resulted in selected elements, namely X1.5 (ivory), X2.9 (oval), X3.9 (hanger + window), X4.1 (medium), X5.6 (sliding tray), X7.4 (directly printed on the packaging) for the Efficient concept and X1.2 (rigid plastic), X2.4 (standing pouch), X3.8 (air hole + hanger), X4.2 (small), X5.7 (flip top), X6.4 (fresh + matching aroma) and X7.5 (no design) for the Common concept.

Penerapan Kansei Engineering untuk Menentukan Konsep Desain Kemasan Susu Cair Siap Minum Purnama Sari, Novi; Abrar, Mahathir Muhammad; pratomo, ibnu shiddiq; Ramadhan, Ilhan Firza
Jurnal Rekayasa Sistem Industri Vol. 15 No. 1 (2026): Jurnal Rekayasa Sistem Industri
Publisher : Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jrsi.v15i1.8746.35-47

Milk has become one of the fastest-selling products in the consumer goods category. The variety of packaged milk brands on the market often makes it challenging for customers to decide which milk to buy based on the appearance that aligns with their perceptions. Therefore, this study aims to develop a milk packaging design concept that meets customers’ desires and needs. The research method used is Kansei Engineering, which seeks to determine a design concept that reflects the emotional responses of customers. Another method used to support Kansei Engineering is PCA (Principal Component Analysis). The research began with a survey of 57 respondents, 47.17% of whom agreed that product development for milk is needed. Samples were collected according to the STP framework, with a total of 47 samples selected, while 30 Kansei Words were identified. The Kansei Words were then analyzed using PCA, resulting in one pair of design concepts: Informative - Uninformative. The importance of design elements in creating effective visual communication lies in their ability to support the development of design concepts for packaged liquid milk products that align with consumer perceptions. This study aims to determine design elements based on emotional connections. The approach used in the packaging development process is the Kansei Engineering method, designed to produce packaging that resonates with consumer emotions. Packaging that meets consumer perceptions is created by incorporating design elements aligned with the design concept. The correlation analysis between design elements and design concepts was conducted using a Likert scale questionnaire involving 30 respondents selected based on age and preference for liquid milk products. Morphology was determined collaboratively with expert panelists based on selected samples, forming several key factors for milk packaging through the analysis of questionnaire data. The evaluation process using the Quantification Theory Type 1 (QTT1) method identified six main design elements: transparent PET material to showcase the product content, a unique round shape, direct printing technique, integrated straw feature, classic design style, and milk illustrations featuring human elements to establish an emotional connection. A 3D mockup was created after evaluating the design elements and correlating concepts, using mind mapping and moodboards as references to produce packaging sketches that are visually appealing, specifically aligned with consumer perceptions, and relevant to target markets.

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