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All Journal Jurnal Ilmiah Edunomika (JIE) JURNAL EKONOMI BISNIS DAN MANAJEMEN International Conference on Digital Advanced Tourism, Management, and Technology Progress: Jurnal Manajemen dan Akuntansi Prospect : Jurnal Manajemen dan Akuntansi
Anna Probowati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Harga Terhadap Keputusan Pembelian Di Minimarket Tomika 7 sudarsono; Anna Probowati; Dewi Shanti Nugrahani
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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This research aims to analyze the influence of price on purchasing decisions at the Tomika 7 minimarket. Price is an important factor in influencing consumer behavior, especially in the context of fiercely competitive minimarkets. The research method used is a quantitative method with a survey approach. Data was collected through a questionnaire distributed to 100 respondents who were Tomika 7 minimarket customers. The research results showed that price had a significant influence on purchasing decisions. Factors such as affordability, suitability of price to product quality, and promotions or discounts are the main elements that influence customer perceptions of price. Data analysis using linear regression shows that the price variable contributes 65% to purchasing decisions, while the rest is influenced by other factors such as location, service and product variety. Thus, Tomika 7 minimarkets are advised to continue to maintain a competitive pricing strategy and provide added value through discounts or customer loyalty programs to improve consumer purchasing decisions.
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Kerja Pegawai Polsek Bayan Polres Purworejo Damar Damar; Dewi Shanti Nugrahani; Anna Probowati
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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This study focuses on the identification and resolution of Factors Affecting Employee Job Satisfaction (Salary, Working Conditions, Co-workers) of Bayan Police, Purworejo Police. The researcher distributed questionnaires to 24 employees of Bayan Police, Purworejo Police. As respondents in this study using the Likert scale formula as a sampling technique. The data analysis technique in this study used 3 variables, namely salary, working conditions and co-workers. The results of the study showed that respondents agreed that when viewed from the salary variable, it stated that Bayan Police employees, Purworejo Police agreed with the salary according to rank and position. The working conditions variable had a positive and significant effect on job satisfaction of Bayan Police employees, Purworejo Police, which was proven by respondents agreeing that when viewed from the working conditions variable, it stated that Bayan Police employees, Purworejo Police agreed with safe working conditions, free from danger and clean. Respondents were neutral that when viewed from the co- workers variable, it stated that Bayan Police employees, Purworejo Police were neutral, which means they have an attitude of impartiality between one member and another, willing to help me when facing difficulties.
Pengaruh Flash Sale dan Live Streaming terhadap Perilaku Impulsive Buying pada Marketplace Shopee di Kabupaten Purworejo Aisya Putri Sintowati; Anes Arini; Anna Probowati
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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This research aims to find out whether there is a positive and significant influence between flash sales and live streaming on impulsive buying behavior on the Shopee marketplace in Purworejo Regency. Data collection was carried out using observation techniques, interviews, questionnaires, literature studies and documentation. The population of this research is Shopee consumers in the Purworejo Regency area whose number is unknown and can be said to be in the infinite category. The research sample was 96 people using purposive sampling technique. The data obtained were analyzed using techniques: validity test, reliability test, multiple linear regression, coefficient of determination, t test, and f test. Multiple regression analysis produces the equation Y = 9.271 + 0.477 X1 + (-0.154) X2 + e. Hypothesis testing (t test) shows that there is a positive and significant influence between flash sales on impulsive buying behavior on the Shopee marketplace and there is no positive and significant influence between live streaming on impulsive buying behavior on the Shopee marketplace. The f test shows that there is a positive and significant influence between flash sales and live streaming on impulsive buying behavior on the Shopee marketplace.
Co-Authors Aisya Putri Sintowati Anes Arini Damar Damar Dewi Shanti Nugrahani Dwi Rahmadani, Anisa Eny Kustiyah Fani Rahmasari Hesti Respatiningsih Ida Aryati Diyah PW M Azizul Islam  R Arif Muhadhib Riska Puspitasari Rusmiyatun Rusmiyatun Salsabilasetya Kusuma Shinta Febrian Shinta Febriana Sudarsono Wakhdan Wakhdan yuni, yuni ariyanto