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All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat
Zainul Arifudin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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Strategi Dan Policy Manajemen Untuk Menerjemahkan Aktivitas Pengadaan Material Dan Forecasting Material : Laporan Kegiatan Kuliah Kerja Lapangan Zainul Arifudin; Achmad Daengs GS; Rina Dewi; Diana Zuhro; Sutini Sutini
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2351

Abstract

This section presents order growth projections based on professional analyst consensus estimates to help analyze procurement orders in the inventory control section. Inventory control in a company is closely related to the activity of collecting data about activities and transactions in and out of a company's goods. The basic concept of inventory is that every company, whether it is a trading company or factory company or service company, always holds inventory. Without inventory, entrepreneurs will be faced with the risk that their company at some point will not be able to fulfill the desires of customers who need or request goods/services. Inventory is held if the expected profit from the inventory should be greater than the costs it incurs. By designing a better system, it is hoped that it can help and facilitate the ongoing system process, making it easier to process data, including processing, compiling, storing and manipulating data, which ultimately produces accurate data that can be used for company needs. For this reason, an information system is needed to overcome this problem, a dual information system that can inform existing data correctly and accurately.
Pengaruh Brand Image terhadap Loyalitas Pelanggan terhadap Keputusan Pembelian Spring Automotif Zainul Arifudin; Sugiharto Sugiharto; Harsono Teguh Santoso; Bambang Karnain; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5334

Abstract

This study aims to determine the relationship between brand, quality, and price on customer loyalty. This study assesses the influence of brand variables (X1), quality (X2), and price (X3) on customer loyalty (Y). Data were collected through a questionnaire method with a quantitative approach. The research sample consisted of several respondents, namely product users, the general public who are familiar with the product, and employees of PT. Indospring, Tbk. Data collection was carried out to obtain relevant information regarding perceptions and attitudes towards brand, quality, price, and customer loyalty. Validity and reliability tests were conducted to ensure the accuracy and consistency of the data used in this study. As the main analysis, the multiple linear regression method was used to test the relationship between the independent variables (brand, quality, and price) with the dependent variable (customer loyalty). The SPSS program was used to perform statistical calculations and test the proposed hypotheses. The results of this study are expected to provide deeper insight into the factors that influence customer loyalty in the context of manufacturing companies, as well as provide recommendations for companies to improve marketing strategies and retain loyal customers.
Co-Authors Bambang Karnain Diana Zuhro GS , Achmad Daengs Harsono Teguh Santoso Rina Dewi Sugiharto Sugiharto Sutini Sutini