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All Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Indonesian of Health Information Management Journal (INOHIM) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat IDEAS: Journal of Management & Technology
Tamzil, Fachmi
Universitas Esa Unggul
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health Other

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Journal : IDEAS: Journal of Management

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The Influence of Consumer Behavior and Ease of Transactions on the Use of E-Money (Case Study of Transjakarta, Tanjung Priok Sub-District) Siti Mariam; Kartika Sari; Fachmi Tamzil
IDEAS: Journal of Management & Technology Vol 3, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v3i1.4679

Abstract

This study aims to analyze the effect of consumer behavior and ease of transaction on the use of e-money (Case Study of Transjakarta in Tanjung Priok District) partially and simultaneously. This research uses quantitative research. The analysis technique used multiple linear regression analysis. Data analysis used IBM SPSS Statistics Version 26 Program. The research population was 800 respondents using E-money consumers. The results of the study: (1) There is a positive and significant influence of consumer behavior on the use of e-money, with the magnitude of the effect of 32.6%. (2) There is a positive and significant effect of Ease of Transactions on the Use of E-money, with a magnitude of 24.3%. (3) There is a positive and significant effect of Consumer Behavior and Ease of Transactions on the Use of E-money, with a magnitude of 36.1%.
Co-Authors Elistia Elistia Gilang Pratama Gilang Pratama Hafiz Hosizah Hosizah Iswadi Kartika Sari Mulyo Wiharto Ria Atmaja, Dodi Siti Mariam Tuhfah Humairoh