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Increasing Business Survival Rate with Data Integration Business Strategy and Technology Commercialization Maulana, Danis; Arif, M. Lukman; Akseptori, Ristanti; Novrita Devi, Yesica
Jurnal Entrepreneur dan Entrepreneurship Vol. 11 No. 1 (2022): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v11i1.2443

Abstract

Increasing Business Survival Rate with Data Integration Business Strategy and Technology Commercialization Abstract Technology commercialization is a series of processes from the development and marketing of a technology that is designed to reach a point that can be applied to a production or consumption activity so that it can generate profits. The success or failure of the commercialization of technology-based businesses is influenced by several factors, including the capacity of startups as technology-based entrepreneurs, mentors who accompany, incubation centers that carry out the incubation process, and value of the Technology Readiness Level (TKT) of commercialized technology products. This study aims to explain the increase in startups business survival rates with data integration of business strategies and technology commercialization. This research was conducted with the stages of exploring the problems and conducting a SWOT analysis of East Java startups, analyzing survival rate, making information system prototypes, and analyzing data integration and business strategies. The results showed that Usability Testing received an assessment of 87% consisting of 86% Easy of Use aspect, 88% Easy of Learning aspect, 86% Satisfaction aspect, and 89% on the Usefulness aspect. So information system designed is included very worthy category. The largest percentage of business problems by the HRM (24%) and Operations (24%) therefore need to get attention for solutions. Keywords: survival rate, startup, macroeconomics, Technology Readiness Level, prototype
PENERAPAN EMERGENCY RESPONSE PLAN DI SEKOLAH ANAK USIA DINI: PERHITUNGAN DAN PENATAAN JALUR EVAKUASI TK SAFINDA SURABAYA Rohma Dhani, Mey; Akseptori, Ristanti; Novrita Devi, Yesica; Maulana, Danis
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 4 No. 4 (2025): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v4i4.3218

Abstract

Indonesia is a country prone to disasters, especially earthquakes and fires, which have the potential to greatly threaten the safety of occupants of multi-storey buildings, including educational facilities such as kindergartens. TK Safinda Surabaya is one of the early childhood education institutions that does not yet have a standardized emergency evacuation route system, even though the building consists of two floors and is located in a densely populated area. The early age group is included in the category of vulnerable populations to safety risks during disasters. Therefore, this community service activity aims to help TK Safinda design and calculate emergency evacuation routes based on the real conditions of the building and the characteristics of its occupants. This activity is carried out through a participatory-educational approach involving the service team, teachers, and students. The implementation method includes direct observation, measuring building dimensions, calculating evacuation capacity, and compiling evacuation route maps and gathering points in accordance with the principles of the Emergency Response Plan (ERP) and the SFPE Handbook of Fire Protection Engineering reference. Evacuation time calculations are carried out based on parameters such as effective route width, population density, individual movement speed, and evacuation flow rate. The results of the activity show that the designed evacuation route has met the minimum standards for evacuation speed and capacity, and can be implemented effectively to support disaster preparedness. The implementation of ERP that is adjusted to the building structure and population of early childhood school users has been proven to be able to improve security, risk mitigation, and the understanding of school residents regarding emergency evacuation procedures. It is hoped that the results of this activity can be replicated in similar institutions in other densely populated and disaster-prone areas.