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All Journal Adi Widya : Jurnal Pengabdian Masyarakat SENTRALISASI Adimas : Jurnal Pengabdian Kepada Masyarakat JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Journal of Artificial Intelligence and Digital Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies Equilibrium : Journal Of Economics and Development Studies Jurnal Indovisi
Patty, Martha Racwel
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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CANVA: KATALISATOR TRANSFORMASI PEMBELAJARAN KEUANGAN DI ERA DIGITAL de Fretes, Anna Valensia Christianty; Patty, Martha Racwel; Hadinda, Hadinda; Watumlawar, Evelin
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 6 No 2 (2026): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v6i2.7817

Abstract

Transformasi digital pada pendidikan tinggi menuntut adaptasi metode pembelajaran yang lebih inovatif, khususnya pada pembelajaran keuangan yang bersifat konseptual dan analitis serta menuntut visualisasi data yang efektif. Permasalahan yang dihadapi adalah belum optimalnya pemanfaatan media pembelajaran digital visual oleh dosen pada proses pembelajaran di Universitas Pattimura. Kegiatan pengabdian ini bertujuan meningkatkan kompetensi dosen dalam merancang dan mengimplementasikan media pembelajaran digital berbasis visual melalui pemanfaatan platform desain digital Canva. Metode pelaksanaan menggunakan pendekatan partisipatif aplikatif melalui tahapan analisis kebutuhan, pelatihan teknis, workshop perancangan pembelajaran, pendampingan implementasi, serta evaluasi program. Hasil kegiatan menunjukkan peningkatan kemampuan dosen dalam menghasilkan media pembelajaran digital berupa infografis keuangan, presentasi interaktif, dan media visual edukatif. Selain itu, terjadi peningkatan pemahaman integrasi teknologi dalam desain pembelajaran serta terbentuknya inisiatif kolaborasi pembelajaran digital. Program ini berkontribusi terhadap penguatan kompetensi pedagogik digital dosen dan mendukung pengembangan pembelajaran keuangan yang lebih interaktif, adaptif, serta berkelanjutan dalam mendukung transformasi pembelajaran di pendidikan tinggi.                                                                                                                                                      Kata kunci: canva, transformasi digital pembelajaran, media pembelajaran visual, teknologi pendidikan  
STRATEGI VISUALISASI PRODUK UNTUK UMKM NAIK KELAS: PELATIHAN FOTO PRODUK DAN PACKAGING PADA KELOMPOK PEMBERDAYAAN PEREMPUAN DESA BENDOSARI Kurniawan, Sabda Aji; Patty, Martha Racwel; Umayah, Indari
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 10 No 1 (2026): Maret 2026
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adimas.v10i1.12478

Abstract

This community service program (PKM) aims to enhance the competitiveness of women-led MSMEs in Bendosari Village through visual strategies focusing on product photography and packaging design. The program was implemented using a participatory approach through three main stages: preparation, implementation, and evaluation. During the preparation stage, the PKM team collaborated with local partners to develop training materials on product photography using smartphones and packaging design with Canva, a user-friendly graphic design application. The implementation stage consisted of two sessions: the first (March 18, 2025) delivered hybrid-based socialization and basic training, while the second (March 25, 2025) focused on hands-on workshops. Participants completed a pre-test prior to training and underwent evaluations at the end of the program. The results indicate significant improvements, with participants’ understanding of the importance of product photos rising from 55% to 86%, photography skills from 48% to 85%, technical abilities in lighting and background setup from 45% to 76%, packaging design skills from 50% to 78%, and self-confidence from 52% to 88%. These findings confirm that practice-oriented methods, interactive discussions, and product-based evaluations effectively improve knowledge, technical skills, and confidence among MSME actors. Furthermore, the program provides opportunities for future development through continued assistance in digital marketing to ensure long-term sustainability and competitiveness.
Co-Authors de Fretes, Anna Valensia Christianty Hadinda, Hadinda Latupapua, Conchita Valentina pradana, Sendy putra Rumtutuly, Hansen Hein Sabda A. Kurniawan Umayah, Indari Watumlawar, Evelin Wenno, Meiske