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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Journal of Ekonomics, Finance, and Management Studies
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Strategi Pemasaran Melalui Program Afiliasi Digital Hasirah; Lismaryanti; Yeni; Andi Irwin; Nur Azmi Azis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7359

Abstract

The purpose of this study is to determine the marketing strategy through a digital affiliate program. This research approach collects data through a literature study, which involves reading literature from various sources including books, journals and reports using a qualitative and deductive approach. The findings in this study are that marketing strategies through digital affiliate programs have proven effective in increasing sales, expanding market reach, building trust and credibility, and marketing cost efficiency. In addition, by choosing the right affiliate, providing quality marketing materials, using effective affiliate platforms and networks, offering attractive incentives, and monitoring and analyzing performance regularly, companies can maximize the benefits of this digital affiliate program.
The Role of the Creative Economy in Driving Local Economic Growth in the Digital Era Hasirah; Siti Aisyah; Nurjanna Ladjin; Rudy Irwansyah; M Alit Suryawan
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1781

Abstract

The creative economy has become a key foundation for sustainable economic development worldwide, combining culture, creativity, and technology to drive innovation and growth. In Indonesia, this sector has gained significant momentum, contributing substantially to the country's Gross Domestic Product (GDP), creating job opportunities, and enhancing cultural preservation. This study employed a library research method, a data collection approach that involved reviewing various written sources, including scientific journals, books, official reports, and online articles, all of which were relevant to the topic discussed. This method was used to gain a deep understanding of the creative economy's role in driving local economic growth in the digital era. The study found that the creative economy plays a strategic role in driving local economic growth, particularly in the digital era, which opens up various opportunities through the use of technology. Digital transformation enables creative entrepreneurs to reach broader markets, enhance competitiveness, and promote local cultural identity through products rooted in creativity and innovation. This sector's contribution to the national economy is becoming increasingly significant, particularly for MSMEs that can effectively adapt to digital platforms. However, its development still faces challenges, including limited internet access, low digital literacy, and capital constraints. Therefore, a collaborative strategy is needed between the government, the private sector, and the community through digital skills training, infrastructure improvements, and providing access to financing.
Pelatihan Metode Pembelajaran Menyenangkan Berbasis Integrated Joyful Religious Learning Salahuddin; MS, Uyun Nafiah; Sakunti, Sri Ramdayeni; Safitri, Resdiana; Fikri, Ahmad; M. Yahuda; Hasirah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic religious education at primary madrasahs plays a pivotal role in moulding the moral and spiritual values of the youth. This article introduces a specialized training program for primary madrasah educators known as the "Integrated Joyful Religious Learning Method." The purpose of this training is to incorporate elements of joy into the teaching of Islamic religious values, creating a dynamic learning environment and deepening students' comprehension of these teachings. Unlike typical instructional sessions, this training actively engages teachers in the development and application of this method in their teaching practices. The outcomes of this training have demonstrated enhanced teaching skills among educators, increased student enthusiasm for learning, and a more profound grasp of Islamic principles. The article also suggests several steps for further improvement in Islamic religious education at primary madrasahs, including periodic assessments, the creation of teaching materials, information dissemination, and ongoing support. This training program holds significant potential for elevating the quality of Islamic religious education and empowering teachers to effectively shape the younger generation's education.
Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Andi Irwin; Ana Yuliana; Nur Asmi Azis; Hasirah; Sri Karuniari Nuswardhani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4860

Abstract

In the business world, it is increasingly developing, where the rapid development also experiences continuous metamorphosis. The development of the business also results in changes in the patterns and ways of competitors in maintaining their business. This study aims to determine the Influence of Advertising, Price and Service Quality on Purchasing Decisions. The current analysis uses a quantitative approach. The population of this study are consumers or customers who have purchased goods or services on purchasing decisions. Samples were taken from the population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. The results of the study found that the variables of advertising, price and service quality influence purchasing decisions.
Pengaruh Iklan, Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Andi Irwin; Ana Yuliana; Nur Asmi Azis; Hasirah; Sri Karuniari Nuswardhani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4860

Abstract

In the business world, it is increasingly developing, where the rapid development also experiences continuous metamorphosis. The development of the business also results in changes in the patterns and ways of competitors in maintaining their business. This study aims to determine the Influence of Advertising, Price and Service Quality on Purchasing Decisions. The current analysis uses a quantitative approach. The population of this study are consumers or customers who have purchased goods or services on purchasing decisions. Samples were taken from the population, and the selection of this research sample was determined by random sampling to produce a sample of 150 respondents. The results of the study found that the variables of advertising, price and service quality influence purchasing decisions.
Strategi Pemasaran Melalui Program Afiliasi Digital Hasirah; Lismaryanti; Yeni; Andi Irwin; Nur Azmi Azis
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 2 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i2.7359

Abstract

The purpose of this study is to determine the marketing strategy through a digital affiliate program. This research approach collects data through a literature study, which involves reading literature from various sources including books, journals and reports using a qualitative and deductive approach. The findings in this study are that marketing strategies through digital affiliate programs have proven effective in increasing sales, expanding market reach, building trust and credibility, and marketing cost efficiency. In addition, by choosing the right affiliate, providing quality marketing materials, using effective affiliate platforms and networks, offering attractive incentives, and monitoring and analyzing performance regularly, companies can maximize the benefits of this digital affiliate program.
Co-Authors Ahmad Fikri Ana Yuliana Andi Irwin Lismaryanti M. Yahuda MS, Uyun Nafiah Nur Asmi Azis Nur Azmi Azis Nurjanna Ladjin R.R. Sri Karuniari Nuswardhani Rudy Irwansyah Safitri, Resdiana Sakunti, Sri Ramdayeni Salahuddin Siti Aisyah Suryawan, M. Alit Yeni