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All Journal Journal of Economic, Religious, and Entrepreneurship (JoERE)
LUWIHA, LUWIHA
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Economics, Econometrics & Finance Social Sciences Other

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The Influence of Business Model Innovation on Increasing Company Competitiviness in the Digital Era Kardana, Heru dwi; Luwiha, Luwiha; Suryanadi, Juni; Majeed, Muhammad Kashif
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 3 No. 1 (2025): JOERE June 2025
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v3i1.172

Abstract

This study aims to investigate the impact of business model innovation on enhancing company competitiveness in the context of the digital era. As companies increasingly face challenges from rapid technological advancements and evolving consumer preferences, the need for strategic innovation becomes paramount. Business model innovation defined as the process of redesigning a company's core logic for creating and capturing value has been recognized as a key lever for maintaining relevance and achieving competitive advantage. Employing a descriptive quantitative research design, this study collected primary data through structured questionnaires administered to 90 respondents who are customers of the SRC Fitri store. Simple linear regression analysis was conducted to examine the relationship between business model innovation (independent variable) and company competitiveness (dependent variable). The analysis revealed that business model innovation has a statistically significant impact on competitiveness, accounting for 51.4% of the observed variance. The remaining 48.6% is attributed to other external factors not examined within this study. These findings underscore the strategic importance of business model innovation as a central factor in navigating digital disruption and market volatility. Companies that are able to rapidly innovate their business models in response to technological change and shifting customer demands are more likely to sustain long-term competitive advantage. This study contributes to the growing body of literature on strategic innovation and offers practical insights for business leaders seeking to strengthen their firm's adaptive capacity and competitiveness in the digital age.
The Influence of Digital Marketing Strategy on Business Growth in the Digital Era (case study on the e-commerce industry) Luwiha, Luwiha; Karsinah, Karsinah; Julianti, Mega; Prayoga, Andi
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 2 No. 1 (2024): JOERE June 2024
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v2i1.80

Abstract

The general aim of the research is to determine whether or not there is an influence of digital marketing strategies on business growth in the digital era. The hypothesis of this research is that there is an influence of digital marketing strategies on business growth in the digital era. The subjects of this research are consumers who use e-commerce. The subjects of this research consisted of men and women aged 18-23 years, totaling 70 people at the time of the trial and 70 people at the time the research data was collected. The data collected through the scale is then distributed to research subjects. The data was then analyzed statistically using multiple regression analysis with SPSS version 16.0 for Windows. The results of the analysis obtained a value of R = 0.965 with p = 0.000 (p<0.01). The coefficient of determination (R-Square) of digital marketing strategies on business growth in the digital era is 60.3% (0.603). The general conclusion from this research is that there is a very significant positive influence of digital marketing strategies on business growth in the digital era. The higher the digital marketing strategy provided by employees, the higher the business growth in the digital era. Thus, this research concludes that digital marketing strategies have a significant influence on business growth in the digital era. Businesses that are able to combine digital marketing techniques with a strong understanding of markets and technology will have a better chance of achieving sustainable growth and long-term success.
Co-Authors Andi Prayoga JULIANTI, MEGA Juni Suryanadi Kardana, Heru dwi Karsinah - Majeed, Muhammad Kashif