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All Journal KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Journal of Economic, Religious, and Entrepreneurship (JoERE)
LUWIHA, LUWIHA
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Arts Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Social Sciences Other

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LEVERAGING DIGITAL PRODUCT AND PROMOTION INNOVATION TO ENHANCE COMPETITIVENESS IN SMALL AND MEDIUM ENTERPRISES (SMES) LUWIHA, LUWIHA; Astuti, Widi; Ardianto, Hendri
KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/knowledge.v5i1.4599

Abstract

This study explores the role of product innovation and digital promotion in enhancing the competitiveness of Small and Medium Enterprises (SMEs). In globalization and digital transformation, SMEs face significant challenges, including shifting consumer preferences and heightened competition. Product innovation is critical in adding value and differentiating SME products. Meanwhile, digital promotion provides a cost-effective avenue for SMEs to reach broader audiences than traditional media. A quantitative research approach was employed, utilizing a survey method targeting SMEs across various sectors. The sampling used the total sampling method, with a sample of 70 people. The total sampling technique was used, and data were collected through Likert scale-based questionnaires. The findings reveal that the synergy between product innovation and effective digital promotion strategies significantly enhances SME competitiveness, increased sales, stronger customer loyalty, and improved market positioning. These results highlight the importance of adopting sustainable innovation practices and leveraging digital platforms strategically to thrive in an ever-changing market landscape. This study offers practical insights for SMEs to strengthen their market presence and maintain a competitive edge.
Improving the Quality of Service and Inter-Individual Communication on E-commerce Consumer Satisfaction LUWIHA, LUWIHA; Nagatirtha, Partama; Meyliana, Henny; Karsinah, Karsinah; Saputri, Vike Aprilianin Marwintaria
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 1 (2023): JOERE June 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i1.21

Abstract

The general objective of this research is to determine whether or not there is an influence of interpersonal communication and service quality on consumer satisfaction. The research hypothesis is that there is an influence of interpersonal communication and service quality on customer satisfaction. The subject of this research is consumers who use e-commerce. The subjects of this study consisted of men and women aged 18-23 years, totaling 60 people at the time of the trial and 60 people at the time of data collection. The data collected through the scale is then distributed to the research subjects. The data were then analyzed statistically using multiple regression analysis with SPSS version 16.0 for Windows. The analysis results obtained the value of R = 0.777 with p = 0.000 (p <0.01). The magnitude of the coefficient of determination (R-Square) of interpersonal communication and service quality on customer satisfaction is 60.3% (0.603). The general conclusion from this study is that there is a very significant positive influence between interpersonal communication and service quality on customer satisfaction. The higher the interpersonal communication skills and the quality of service employees provide, the higher the customer satisfaction.
Work Discipline and Job Satisfaction as the Influencing Factors that Increase the Employee's Performance Astuti, Widi; Nagatirta, Partama; Luwiha, Luwiha; Purwandoko, Edi; Andriyaningsih, Ayu
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 1 (2023): JOERE June 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i1.22

Abstract

This study aims to determine the effect of work discipline and job satisfaction on employee performance. Severe and essential element in a company to manage employees is not so easy because every employee has different characteristics and other factors to improve their performance. Likewise, PT Putra Bali also expects an increase in employee performance to achieve optimal company goals. This study used a quantitative descriptive method; the population was 130 permanent employees at PT Putra Bali in the city of Bandar Lampung. The technique for sampling in this study used a saturated sampling technique. This study processed the data using the SPSS version 25 application to obtain significant results. The results of multiple regression testing show that the variables of Work Discipline and Job Satisfaction positively affect Employee Performance based on the results of the regression equation and with the value of R Square. Based on statistical data, the indicators in this study are valid, and the variables are reliable. Hypothesis testing using the t-test shows that the variables of Work Discipline and Job Satisfaction are proven to affect the Employee Performance variable significantly. Then through the F test, it can be seen that the variables of Work Discipline and Job Satisfaction simultaneously influence employee performance variables with the result that the calculated F value is greater than the F table.
TikTok's Social Media Marketing Gives Strong Impact on Product Sales Increase Julianti1, Mega; Mudjiarto, Hari; Nagatitha, Partama; Luwiha, Luwiha; Astuti, Widi
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 1 (2023): JOERE June 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i1.24

Abstract

Marketing is the most essential part of a business. Marketing does not only look at unique products, low and attractive prices, and product availability for consumers. In the current era, one marketing activity is utilizing social media such as TikTok. In 2020 the use of TikTok reached 625 million. In Indonesia, TikTok users reached approximately 30 million users. On the platform, there is a link feature to e-commerce sites on user profiles; therefore, TikTok is a free service with exciting content as a promotional medium in sales. This research aims to find out marketing activities on TikTok media in increasing sales. This study used primary data by distributing questionnaires to online sellers to obtain data from sellers who use the media, with a sample of 35 respondents. The analysis used Simple Regression to test the influence on variables to provide recommendations that TikTok media is very influential in attracting consumers.
The Influence of Business Model Innovation on Increasing Company Competitiviness in the Digital Era Kardana, Heru dwi; Luwiha, Luwiha; Suryanadi, Juni; Majeed, Muhammad Kashif
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 3 No. 1 (2025): JOERE June 2025
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v3i1.172

Abstract

This study aims to investigate the impact of business model innovation on enhancing company competitiveness in the context of the digital era. As companies increasingly face challenges from rapid technological advancements and evolving consumer preferences, the need for strategic innovation becomes paramount. Business model innovation defined as the process of redesigning a company's core logic for creating and capturing value has been recognized as a key lever for maintaining relevance and achieving competitive advantage. Employing a descriptive quantitative research design, this study collected primary data through structured questionnaires administered to 90 respondents who are customers of the SRC Fitri store. Simple linear regression analysis was conducted to examine the relationship between business model innovation (independent variable) and company competitiveness (dependent variable). The analysis revealed that business model innovation has a statistically significant impact on competitiveness, accounting for 51.4% of the observed variance. The remaining 48.6% is attributed to other external factors not examined within this study. These findings underscore the strategic importance of business model innovation as a central factor in navigating digital disruption and market volatility. Companies that are able to rapidly innovate their business models in response to technological change and shifting customer demands are more likely to sustain long-term competitive advantage. This study contributes to the growing body of literature on strategic innovation and offers practical insights for business leaders seeking to strengthen their firm's adaptive capacity and competitiveness in the digital age.
Co-Authors Andriyaningsih, Ayu Ardianto, Hendri Julianti1, Mega Kardana, Heru dwi Karsinah - Majeed, Muhammad Kashif Meyliana, Henny Mudjiarto, Hari Nagatirta, Partama Nagatirtha, Partama Nagatitha, Partama PURWANDOKO, EDI Suryanadi, Juni Vike Aprilianin Marwintaria Saputri Widi Astuti