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LUWIHA, LUWIHA
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Economics, Econometrics & Finance Social Sciences Other

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Improving the Quality of Service and Inter-Individual Communication on E-commerce Consumer Satisfaction LUWIHA, LUWIHA; Nagatirtha, Partama; Meyliana, Henny; Karsinah, Karsinah; Saputri, Vike Aprilianin Marwintaria
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 1 (2023): JOERE June 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i1.21

Abstract

The general objective of this research is to determine whether or not there is an influence of interpersonal communication and service quality on consumer satisfaction. The research hypothesis is that there is an influence of interpersonal communication and service quality on customer satisfaction. The subject of this research is consumers who use e-commerce. The subjects of this study consisted of men and women aged 18-23 years, totaling 60 people at the time of the trial and 60 people at the time of data collection. The data collected through the scale is then distributed to the research subjects. The data were then analyzed statistically using multiple regression analysis with SPSS version 16.0 for Windows. The analysis results obtained the value of R = 0.777 with p = 0.000 (p <0.01). The magnitude of the coefficient of determination (R-Square) of interpersonal communication and service quality on customer satisfaction is 60.3% (0.603). The general conclusion from this study is that there is a very significant positive influence between interpersonal communication and service quality on customer satisfaction. The higher the interpersonal communication skills and the quality of service employees provide, the higher the customer satisfaction.
Work Discipline and Job Satisfaction as the Influencing Factors that Increase the Employee's Performance Astuti, Widi; Nagatirta, Partama; Luwiha, Luwiha; Purwandoko, Edi; Andriyaningsih, Ayu
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 1 (2023): JOERE June 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i1.22

Abstract

This study aims to determine the effect of work discipline and job satisfaction on employee performance. Severe and essential element in a company to manage employees is not so easy because every employee has different characteristics and other factors to improve their performance. Likewise, PT Putra Bali also expects an increase in employee performance to achieve optimal company goals. This study used a quantitative descriptive method; the population was 130 permanent employees at PT Putra Bali in the city of Bandar Lampung. The technique for sampling in this study used a saturated sampling technique. This study processed the data using the SPSS version 25 application to obtain significant results. The results of multiple regression testing show that the variables of Work Discipline and Job Satisfaction positively affect Employee Performance based on the results of the regression equation and with the value of R Square. Based on statistical data, the indicators in this study are valid, and the variables are reliable. Hypothesis testing using the t-test shows that the variables of Work Discipline and Job Satisfaction are proven to affect the Employee Performance variable significantly. Then through the F test, it can be seen that the variables of Work Discipline and Job Satisfaction simultaneously influence employee performance variables with the result that the calculated F value is greater than the F table.
TikTok's Social Media Marketing Gives Strong Impact on Product Sales Increase Julianti1, Mega; Mudjiarto, Hari; Nagatitha, Partama; Luwiha, Luwiha; Astuti, Widi
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 1 No. 1 (2023): JOERE June 2023
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v1i1.24

Abstract

Marketing is the most essential part of a business. Marketing does not only look at unique products, low and attractive prices, and product availability for consumers. In the current era, one marketing activity is utilizing social media such as TikTok. In 2020 the use of TikTok reached 625 million. In Indonesia, TikTok users reached approximately 30 million users. On the platform, there is a link feature to e-commerce sites on user profiles; therefore, TikTok is a free service with exciting content as a promotional medium in sales. This research aims to find out marketing activities on TikTok media in increasing sales. This study used primary data by distributing questionnaires to online sellers to obtain data from sellers who use the media, with a sample of 35 respondents. The analysis used Simple Regression to test the influence on variables to provide recommendations that TikTok media is very influential in attracting consumers.
The Influence of Business Model Innovation on Increasing Company Competitiviness in the Digital Era Kardana, Heru dwi; Luwiha, Luwiha; Suryanadi, Juni; Majeed, Muhammad Kashif
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 3 No. 1 (2025): JOERE June 2025
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v3i1.172

Abstract

This study aims to investigate the impact of business model innovation on enhancing company competitiveness in the context of the digital era. As companies increasingly face challenges from rapid technological advancements and evolving consumer preferences, the need for strategic innovation becomes paramount. Business model innovation defined as the process of redesigning a company's core logic for creating and capturing value has been recognized as a key lever for maintaining relevance and achieving competitive advantage. Employing a descriptive quantitative research design, this study collected primary data through structured questionnaires administered to 90 respondents who are customers of the SRC Fitri store. Simple linear regression analysis was conducted to examine the relationship between business model innovation (independent variable) and company competitiveness (dependent variable). The analysis revealed that business model innovation has a statistically significant impact on competitiveness, accounting for 51.4% of the observed variance. The remaining 48.6% is attributed to other external factors not examined within this study. These findings underscore the strategic importance of business model innovation as a central factor in navigating digital disruption and market volatility. Companies that are able to rapidly innovate their business models in response to technological change and shifting customer demands are more likely to sustain long-term competitive advantage. This study contributes to the growing body of literature on strategic innovation and offers practical insights for business leaders seeking to strengthen their firm's adaptive capacity and competitiveness in the digital age.
The Influence of Digital Marketing Strategy on Business Growth in the Digital Era (case study on the e-commerce industry) Luwiha, Luwiha; Karsinah, Karsinah; Julianti, Mega; Prayoga, Andi
Journal of Economic, Religious, and Entrepreneurship (JoERE) Vol. 2 No. 1 (2024): JOERE June 2024
Publisher : LPPM STIAB Jinarakkhita Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/joere.v2i1.80

Abstract

The general aim of the research is to determine whether or not there is an influence of digital marketing strategies on business growth in the digital era. The hypothesis of this research is that there is an influence of digital marketing strategies on business growth in the digital era. The subjects of this research are consumers who use e-commerce. The subjects of this research consisted of men and women aged 18-23 years, totaling 70 people at the time of the trial and 70 people at the time the research data was collected. The data collected through the scale is then distributed to research subjects. The data was then analyzed statistically using multiple regression analysis with SPSS version 16.0 for Windows. The results of the analysis obtained a value of R = 0.965 with p = 0.000 (p<0.01). The coefficient of determination (R-Square) of digital marketing strategies on business growth in the digital era is 60.3% (0.603). The general conclusion from this research is that there is a very significant positive influence of digital marketing strategies on business growth in the digital era. The higher the digital marketing strategy provided by employees, the higher the business growth in the digital era. Thus, this research concludes that digital marketing strategies have a significant influence on business growth in the digital era. Businesses that are able to combine digital marketing techniques with a strong understanding of markets and technology will have a better chance of achieving sustainable growth and long-term success.
Co-Authors Andi Prayoga Andriyaningsih, Ayu JULIANTI, MEGA Julianti1, Mega Kardana, Heru dwi Karsinah - Majeed, Muhammad Kashif Meyliana, Henny Mudjiarto, Hari Nagatirta, Partama Nagatirtha, Partama Nagatitha, Partama PURWANDOKO, EDI Suryanadi, Juni Vike Aprilianin Marwintaria Saputri Widi Astuti