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All Journal Besaung : Jurnal Seni Desain dan Budaya Jurnal Visi Pengabdian Kepada Masyarakat
Hestia Rachmat Nunciata Lubis
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Arts Humanities Economics, Econometrics & Finance Education Engineering Mathematics Mechanical Engineering Social Sciences

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Kajian Visual Iklan Layanan Masyarakat Kesehatan Gigi Pepsodent 1995–2023: Perspektif Semiotika Dan Estetika Postmodern Yosef Yulius; Hestia Rachmat Nunciata Lubis; Didiek Prasetya; Yohanes Reno; Valentinus Verdianto
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 2 (2025): Besaung: April-July
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i2.5733

Abstract

This study examines the aesthetic values in Pepsodent Dental Health Public Service Advertisements (PSAs) from 1995 to 2023. The main focus of the study is to analyze how these PSAs maintain their visual identity, message consistency, and cultural relevance amidst technological and media developments. Using a qualitative descriptive approach, this study dissects the visual and verbal communication strategies in each PSA period. The theoretical framework is based on Dharsono Sony Kartika's Postmodern aesthetic theory, with an analysis of visual form and special form, and supported by Ferdinand de Saussure's semiotic approach to examine the relationship between signifiers and signifieds in media texts. The results show that these PSAs consistently maintain key elements such as the iconic tooth character, toothbrush, toothpaste, children as the primary audience, and dentists as representatives of health authorities, supported by the jingle lyrics that remain the same. The visual transformation from 2D to 3D animation, to the use of human actors and animal mascots, demonstrates creative adaptation to changes in audiences and distribution media. This study concludes that the Pepsodent Dental Health PSA is an example of successful long-term visual communication that is able to combine traditional-based health messages with a contemporary aesthetic approach, and is effective in building public awareness of the importance of maintaining dental health through media that is attractive, communicative, and relevant across generations.
Pelatihan Desain Grafis Media Publikasi Komunitas BPKPKK KAPal berbasis Vektor dan Kecerdasan Buatan Yulius, Yosef; Bobby Halim; Hestia Rachmat Nunciata Lubis; Yosef Yulius Noor Faiza Febrianti; Muhammad Rivan Hakim
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v6i1.2611

Abstract

This community service activity aims to enhance vector-based graphic design skills and the use of Artificial Intelligence (AI) for publication media among BPKPKK KAPal Community members. In the digital era, the demand for engaging visual content is increasing. However, many communities lack the necessary knowledge of graphic design to support their publications. This training uses a participatory and hands-on approach. Participants learn vector graphic principles using Adobe Illustrator and are introduced to AI technologies like generative AI and AI-assisted tools. The curriculum covers basic illustration, typography, color theory, layout design, and AI-assisted design automation. Results show significant improvement in participants' understanding and skills. They can now create professional posters, brochures, and social media content. Most participants found the training relevant and beneficial. This initiative empowers the community to independently produce quality publication materials and fosters digital literacy and creativity.  
Co-Authors Bobby Halim Didiek Prasetya Muhammad Rivan Hakim Valentinus Verdianto Yohanes Reno Yosef Yulius Yosef Yulius Noor Faiza Febrianti Yulius, Yosef