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All Journal Community Empowerment
Muhammad Thamrin
Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Arts Humanities Education Public Health Social Sciences

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Improving marketing skills for salak processed products through training and mentoring for Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency Lita Nasution; Ahmad Afandi; Makhrani Sari Ginting; Muhammad Said Siregar; Muhammad Fitra Zambak; Rikson Asman Fertiles Siburian; Isthifa Kemal; Muhammad Thamrin; Fitria Fitria
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12537

Abstract

The Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency, faces challenges in improving the market competitiveness of their salak processed products due to limited knowledge and marketing skills. This community service program aimed to enhance the group's marketing capabilities through intensive training and mentoring. The program was conducted over two days at the Village Hall and involved 20 group members. Training activities covered the preparation of marketing materials, the use of information technology, and the development of social media content. Mentoring focused on integrating digital marketing strategies into the group’s business activities. Program evaluation showed significant improvements in the ability to use social media for marketing (from 30% to 85%) and in understanding marketing strategies (from 40% to 90%). This initiative successfully increased the market potential of salak processed products, expanded customer reach, and improved the welfare of group members.
Co-Authors Ahmad Afandi Fitria Fitria Kemal, Isthifa Lita Nasution Makhrani Sari Ginting Muhammad Said Siregar Rikson Asman Fertiles Siburian Zambak, Muhammad Fitra