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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) JITER-PM (Jurnal Inovasi Terapan - Pengabdian Masyarakat) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Perdana, M. Alkadri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Materials Science & Nanotechnology Physics Social Sciences

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Analisis Pengaruh Kualitas Produk dan Strategi Pemasaran Instagram terhadap Keputusan Pembelian Yourdayflower Bouquet Kecamatan Bangkinang Kota Rahmad Akbar; Yetti, Dzulhijjah; Nofiar.Am, Andri; Perdana, M. Alkadri; Nurkholis; Habibie, Indra
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 1 (2025): Maret: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i1.942

Abstract

This study aims to analyze the influence of product quality and Instagram marketing strategies on purchasing decisions for bouquets at Yourdayflower Bouquet, Bangkinang Kota District. The data collection methods used in this study are questionnaires and documentation. Data analysis was conducted quantitatively using multiple linear regression tests. Based on the partial test results (T-test), Instagram marketing strategies have a significant influence on bouquet purchasing decisions at Yourdayflower Bouquet. Meanwhile, the simultaneous test results (F-test) indicate that product quality and Instagram marketing strategies collectively impact purchasing decisions. The findings of this study confirm that both product quality and digital marketing strategies through Instagram play a crucial role in increasing consumer attraction and influencing their decision to purchase bouquets at Yourdayflower Bouquet. Therefore, optimizing digital marketing strategies and improving product quality can be strategic steps to enhance sales
Strengthening Partnership Ecosystems to Foster Innovation and Empower Farmers Based on Regional Potential in Riau Province Perdana, M. Alkadri; Nofiar. Am, Andri; Trisnadoli, Anggy; Hardiyanto, Hardiyanto; Custer, Johny; Rahmi, Elvi
Jurnal Penelitian Pendidikan IPA Vol 11 No 6 (2025): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i6.11339

Abstract

In the face of rapid economic and technological change, building a robust partnership ecosystem is essential to ensure inclusive and sustainable development, particularly in regions with strong resource-based economies such as Riau Province, Indonesia. As the largest palm oil–producing region in the country, Riau plays a pivotal role in Indonesia's agricultural landscape. However, its significant economic growth—mainly driven by the palm oil industry—has not translated into equitable outcomes for rural communities, especially smallholder farmers and the sustainability of education for farmers' children. This study aims to develop an integrated framework that strengthens multi-stakeholder partnerships to foster innovation and empower farmers based on regional potential. The research adopts foresight methodology and system dynamics to model strategic scenarios. Data were analyzed through horizon scanning, focus group discussions, and simulation techniques. The results highlight persistent gaps in employment absorption, rural unemployment, and limited access to innovation and vocational training. Over half of surveyed enterprises indicated plans to enhance digital infrastructure and adopt artificial intelligence (AI). The study concludes that inclusive partnerships, vocational education aligned with industrial needs, and technology adoption are key to empowering farmers, diversifying the economy, and enhancing regional resilience.
Memperkuat Kelembagaan Vokasi dalam Mengoptimalkan Kemitraan Bersama Dunia Usaha dan Dunia Industri Melalui Kegiatan Business Matching and Public Discussion Elviyenti, Mona; Perdana, M. Alkadri; Trisnadoli, Anggy; Noviar, Andri; Hardiayanto; Rahmi, Elvi; Nasari, Fina; Yuliska
JITER-PM (Jurnal Inovasi Terapan - Pengabdian Masyarakat) Vol. 2 No. 3 (2024): JITER-PM
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35143/jiter-pm.v2i3.6513

Abstract

Pendidikan vokasi berperan penting dalam menyiapkan tenaga kerja yang kompeten dan siap menghadapi tantangan industri. Kegiatan Business Matching and Public Discussion merupakan upaya strategis untuk memperkuat kelembagaan vokasi melalui kemitraan dengan dunia usaha dan dunia industri (DUDI). Kegiatan ini diselenggarakan oleh Tim Penguatan Ekosistem Kemitraan Vokasi Provinsi Riau, yang terdiri dari Politeknik Bengkalis, Politeknik Caltex Riau, dan Politeknik Kampar, pada Selasa, 9 Juli 2024, bertempat di Gedung Serba Guna Politeknik Caltex Riau, Pekanbaru. Tujuan utama kegiatan ini adalah membangun jejaring kemitraan antara lembaga vokasi dan industri, mengidentifikasi kebutuhan tenaga kerja, serta menyelaraskan kurikulum vokasi dengan tuntutan pasar kerja. Rangkaian kegiatan meliputi sesi pembukaan, pemaparan dari dunia industri, diskusi panel, serta penandatanganan nota kesepahaman (MoU) antara industri dan lembaga vokasi. Hasil dari kegiatan ini menunjukkan bahwa kolaborasi antara vokasi dan industri dapat mempercepat implementasi program magang, rekrutmen tenaga kerja, serta peningkatan kualitas lulusan vokasi. Oleh karena itu, kegiatan serupa perlu dilakukan secara berkala guna memastikan kesinambungan kerja sama yang lebih erat antara pendidikan vokasi dan dunia industri dalam rangka meningkatkan daya saing tenaga kerja Indonesia khususnya di Provinsi Riau.
Co-Authors Am, Andri Nofiar Anggy Trisnadoli Custer, Johny Elvi Rahmi Elviyenti, Mona habibie, indra Hardiayanto Hardiyanto Hardiyanto Nasari, Fina Noviar, Andri Nurkholis Rahmad Akbar RAHMI, ELVI Yetti, Dzulhijjah Yuliska