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All Journal Jurnal EMT KITA Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Perdana, M. Alkadri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Kualitas Produk dan Strategi Pemasaran Instagram terhadap Keputusan Pembelian Yourdayflower Bouquet Kecamatan Bangkinang Kota Rahmad Akbar; Yetti, Dzulhijjah; Nofiar.Am, Andri; Perdana, M. Alkadri; Nurkholis; Habibie, Indra
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 1 (2025): Maret: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i1.942

Abstract

This study aims to analyze the influence of product quality and Instagram marketing strategies on purchasing decisions for bouquets at Yourdayflower Bouquet, Bangkinang Kota District. The data collection methods used in this study are questionnaires and documentation. Data analysis was conducted quantitatively using multiple linear regression tests. Based on the partial test results (T-test), Instagram marketing strategies have a significant influence on bouquet purchasing decisions at Yourdayflower Bouquet. Meanwhile, the simultaneous test results (F-test) indicate that product quality and Instagram marketing strategies collectively impact purchasing decisions. The findings of this study confirm that both product quality and digital marketing strategies through Instagram play a crucial role in increasing consumer attraction and influencing their decision to purchase bouquets at Yourdayflower Bouquet. Therefore, optimizing digital marketing strategies and improving product quality can be strategic steps to enhance sales
Analyzing the Development of  the Vannamei Shrimp Industry in Bengkalis Regency Using Porter’s Five Forces Approach Rosa, Nageeta Tara; Perdana, M. Alkadri; Rahayu, Sri
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6150

Abstract

This study aims to analyze the development of the vannamei shrimp industry in Bengkalis Regency using Porter’s Five Forces approach. The research employed a qualitative descriptive method through interviews, field observations, and document analysis involving shrimp farmers, government agencies, and fisheries-related business actors. The results indicate that the development of the vannamei shrimp industry in Bengkalis Regency is influenced by a relatively strong competitive industry structure. The bargaining power of suppliers and buyers is high, while the intensity of competition among industry players is also considerable. Meanwhile, the threat of new entrants and substitute products is at a moderate level. These findings suggest that although the vannamei shrimp industry in Bengkalis Regency has significant economic potential, strengthening competitiveness through integrated and sustainable strategies is essential to ensure optimal industry development.
Co-Authors Am, Andri Nofiar Dzulhijjah Yetti habibie, indra Nurkholis Rahmad Akbar Rosa, Nageeta Tara SRI RAHAYU