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Designing Innovative Packaging to Enhance the Appeal of Adifidz Putra's Small and Medium Enterprises Products habibie, indra; Akbar, Rahmad; Nurkholis, Nurkholis; Yetti, Dzulhijjah; Am, Andri Nofiar; Febrianton, Adi; Kurniaty, Tri
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 22, No 1 (2024): December 2024
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v22i1.33150

Abstract

The rapid development of the global market is in the global industry where companies must have the ability to compete globally in the face of advancing times. Therefore, this global market development becomes a challenge for companies, including the Adifidz Putra beef skin cracker Small and Medium Enterprises (SMEs) in Bangkinang City, which must be able to compete by offering their consumers the best taste, quality, service, price, and packaging design compared to other competing products, so that they can continue to maintain their performance. Therefore, it is necessary to develop the packaging design for the skin cracker products from SMEs Adifidz Putra in Bangkinang City by applying the Kansei Engineering approach. This approach takes into account the emotional and psychological aspects of product packaging with the aim of creating a positive experience for consumers. The Kansei Engineering method will be used to link the physical characteristics of the packaging with the emotional responses expected from consumers. It is hoped that the results of this research will enhance product appeal and consumer satisfaction, while helping SMEs Adifidz Putra to improve their marketing efforts and increase the competitiveness of their products.
Analisis Pengaruh Kualitas Produk dan Strategi Pemasaran Instagram terhadap Keputusan Pembelian Yourdayflower Bouquet Kecamatan Bangkinang Kota Rahmad Akbar; Yetti, Dzulhijjah; Nofiar.Am, Andri; Perdana, M. Alkadri; Nurkholis; Habibie, Indra
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 1 (2025): Maret: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i1.942

Abstract

This study aims to analyze the influence of product quality and Instagram marketing strategies on purchasing decisions for bouquets at Yourdayflower Bouquet, Bangkinang Kota District. The data collection methods used in this study are questionnaires and documentation. Data analysis was conducted quantitatively using multiple linear regression tests. Based on the partial test results (T-test), Instagram marketing strategies have a significant influence on bouquet purchasing decisions at Yourdayflower Bouquet. Meanwhile, the simultaneous test results (F-test) indicate that product quality and Instagram marketing strategies collectively impact purchasing decisions. The findings of this study confirm that both product quality and digital marketing strategies through Instagram play a crucial role in increasing consumer attraction and influencing their decision to purchase bouquets at Yourdayflower Bouquet. Therefore, optimizing digital marketing strategies and improving product quality can be strategic steps to enhance sales
Pemberian bimbingan belajar Bahasa Inggris Bagi Siswa Sekolah Dasar di Desa Ridan Permai Kecamatan Bangkinang Kota Yetti , Dzulhijjah; Rahmad Akbar; Nofiar.Am, Andri; Pribadi, Antoni; Habibie, Indra; Nurkholis; Febrianton, Adi; Kurniaty, Tri
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 2 No. 2 (2024): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v2i2.946

Abstract

This Community Service Program aims to provide English tutoring for elementary school students in Ridan Permai Village, Bangkinang Kota District. The program is designed to help students master basic English skills, considering the low level of English proficiency among students in the village. Additionally, the lack of interest in learning English outside school hours presents a challenge that needs to be addressed. Through this program, it is hoped that students will develop awareness to study independently at home and improve their English skills, including listening, reading, speaking, and writing, as well as mastery of grammar and vocabulary. Evaluation results indicate a significant improvement in the students' English proficiency, with an attendance rate of 100%. It is hoped that this program will be sustainable and continued by the local community after the program ends.
The Role of Work Discipline in Mediating the Influence of Work Environment and Leadership on Employee Performance at BUMDES Barokah, Pulau Lawas Village, Bangkinang District Habibie, Indra; Nurkholis; Akbar, Rahmad; Yetti, Dzulhijjah; Azhari
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 1 (2025): Maret 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i1.229

Abstract

This research aims to analyze how the work environment and leadership influence employee performance, with work discipline serving as a mediating factor. The study was conducted at BUMDes Barokah, located in Pulau Lawas Village, Bangkinang District. A quantitative approach was used, involving 30 employees selected through a census technique. Data collection was carried out using a questionnaire, and analysis employed multiple regression and Sobel test to examine the mediation effect. The results show that both the work environment and leadership have a positive and significant impact on employee performance. Additionally, work discipline significantly mediates the relationship between these two variables and performance outcomes. This indicates that a supportive work environment and effective leadership must be complemented by strong employee discipline to improve performance. The findings suggest that BUMDes management should focus on creating a conducive workplace and applying participative leadership while also strengthening work discipline to enhance productivity and achieve organizational goals.
Optimalisasi Manajemen Persediaan dengan Metode EOQ: Studi Kasus pada UMKM Lopek Bugi Kabupaten Kampar Bamatraf, Lutfia; Afifah, Belia; Zulfikar, Zulfikar; Nurkholis, Nurkholis; Habibie, Indra
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 3 (2025): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i3.47808

Abstract

Lopek Bugi MSME in Kampar Regency, Riau, is one of the traditional regional food producers that faces challenges in raw material inventory management. The main problem is the imbalance between supply and demand, especially during periods of high demand, which often leads to raw material shortages and loss of sales potential. This study aims to optimize inventory management using the Economic Order Quantity (EOQ) method. A quantitative approach with case studies is used in this study, with data collected through direct observation, interviews, and historical documentation. The results of the study indicate that the EOQ method is able to determine the optimal order quantity that minimizes total inventory costs. In addition, this method helps in determining the reorder point (ROP) and safety stock to prevent stock shortages and anticipate demand fluctuations. This study provides practical benefits for Lopek Bugi MSME in managing its inventory efficiently and economically. The results of this study are expected to be a reference for the development of local government policies in supporting the optimization of MSME inventory management.
Performance measurement design using objective matrix (Case study: an egg-laying chicken farming) Afifah, Belia; Habibie, Indra; Zulfikar, Zulfikar; Nurkholis, Nurkholis; Am, Andri Nofiar; Putri, Dini Amalia
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 1 (2025): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i1.38942

Abstract

Increased demand and quality pressures are affecting businesses, as experienced by an Egg Laying Chicken Farming, a small and medium-sized enterprise (SME) Poultry Farm located in Salo Subdistrict, Kampar Regency, Riau Province. Previously, performance evaluations were solely based on monthly egg product sales. Therefore, this research aims to analyze the potential and constraints, and to prioritize strategies for business owners by comprehensively measuring business performance, thus allowing for the provision of suitable strategic recommendations. The measurement model is based on several indicators such as Productivity of Laying Hens, Effective Working Hours, Ratio of defect product, Equipment Productivity, and Productivity of Labor Involved, using the Objective Matrix (OMAX) method. The measurement results are analyzed using the Traffic Light System (TLS) to identify the ratio of indicators that fall below the standards set by the business owner, allowing for further analysis to obtain useful strategic recommendations for future productivity improvement.
Optimalisasi Kualitas Air dalam Pembibitan Ikan Baung melalui Sistem Monitoring Berbasis IoT di Pusat Pelatihan Mandiri Kelautan dan Perikanan (P2MKP) Pribadi, Antoni; Nofiar. Am, Andri; Oktorina, Fenty Kurnia; Nasari, Fina; Fitri, Fitri; Ridwan, Muhammad; Habibie, Indra; Nurkholis, Nurkholis; Zulfikar, Zulfikar
Inovasi Teknologi Masyarakat (INTEKMAS) Vol. 2 No. 2 (2024): December 2024
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/intekmas.v2i2.287

Abstract

Pusat Pelatihan Mandiri Kelautan dan Perikanan (P2MKP) berada di bawah Kementerian Kelautan dan Perikanan Republik Indonesia, fokus pada pengembangan budidaya ikan baung. Sejak didirikan pada tahun 2011, P2MKP telah menjalankan program pelatihan bagi masyarakat, khususnya para pembudidaya ikan di Kabupaten Kampar, untuk meningkatkan keterampilan dalam teknologi budidaya yang berkelanjutan. Pengukuran kualitas air di P2MKP saat ini masih dilakukan secara manual menggunakan metode tradisional, seperti kertas indikator untuk mengukur pH, suhu, dan kejernihan air. Cara ini memerlukan waktu dan keahlian, sehingga rentan terhadap kesalahan interpretasi yang bisa mempengaruhi pengelolaan kolam. Untuk memperbaiki proses ini, program Pengabdian kepada Masyarakat membuat sistem monitoring kualitas air berbasis IoT (Internet of Things). Sistem ini menggunakan sensor untuk memantau parameter penting seperti suhu, pH, dan kekeruhan air secara real-time. Data yang diperoleh akan diakses melalui aplikasi mobile atau dashboard berbasis web, sehingga petugas P2MKP dapat dengan mudah memantau kondisi air kapan saja. Inovasi ini dapat meningkatkan akurasi dan efisiensi dalam pengelolaan kolam pembibitan ikan baung.
Web-Based Modernized Information System for Catfish Supply Chain Management in Village-Owned Enterprises: Sistem Informasi Modernisasi Manajemen Rantai Pasok Ikan Patin Berbasis Web Pada BUMDes Nasari, Fina; Veronika, Nina; Deli, Nur Asma; Akbar, Rahmad; Habibie, Indra; Nurkholifah, Mahdiawan; Amelia , Suci Fitri
Indonesian Journal of Innovation Studies Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i1.1825

Abstract

General Background: Information systems play an essential role in processing data into useful information for decision-making and improving work efficiency. In the business sector, these systems are not only used for recording but also serve as strategic tools for managing resources, designing distribution, and strengthening coordination among business actors. Knowledge Gap: However, in the fisheries sector, particularly in catfish farming in Kampar Regency, there are still challenges such as limited price information, dependence on middlemen, and inefficient distribution. These issues reduce farmers’ profits and limit consumer access to fresh products at reasonable prices. Aims: The development of a web-based Supply Chain Management (SCM) information system aims to facilitate distribution processes, support online transactions, and provide accurate data regarding production, pricing, and market demand. Result:Based on the results of the User Acceptance Test (UAT) conducted with 20 respondents and 10 evaluation questions, user acceptance of the system was very positive, with average scores ranging between 80–95 percent and an overall satisfaction rate above 85 percent. Novelty: This research integrates SCM principles into a web-based system specifically designed for rural-scale catfish supply chains, enabling direct interaction among farmers, BUMDes, and consumers in a single digital platform. Implication: The developed system is feasible to implement and has the potential to support BUMDes Koto Masjid in expanding market access, improving farmer welfare, and strengthening national food security. Highlights: Developed a web-based SCM system integrating farmers, BUMDes, and consumers in the catfish supply chain. Achieved over 85% user satisfaction based on UAT results from 20 respondents. Improved distribution efficiency, market access, and strengthened local food security. Keywords: Information System, Supply Chain Management, Catfish Farming
PEMBERDAYAAN PELAKU USAHA IKAN PATIN MELALUI IMPLEMENTASI DIGITAL SUPPLY CHAIN MANAGEMENT DI KECAMATAN 13 KOTO KAMPAR [EMPOWERING PATIN FISH BUSINESS ACTORS THROUGH THE IMPLEMENTATION OF DIGITAL SUPPLY CHAIN MANAGEMENT IN DISTRICT 13 KOTO KAMPAR] Nasari, Fina; Veronika, Nina; Deli, Nur Asma; Akbar, Rahmad; Habibie, Indra; Nurkholifah, Mahdiawan; Amelia, Suci Fitri
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol 4, No 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1145

Abstract

This Community Service Program aims to enhance the capacity of patin fish business actors in District 13 Koto Kampar through the adoption of digital technology in production recording, supply chain management, and market information utilization. The main problems faced by the partners include inaccurate manual recording, inefficiencies in distribution, and limited access to data and market opportunities. To address these challenges, the program was carried out through a series of training sessions, technical assistance, demonstrations of digital application usage, and evaluations conducted before and after the activities. The implementation methods focused on improving participants’ skills in adopting digital recording systems, understanding modern supply chain–based distribution flows, and utilizing market information to increase competitiveness. The evaluation results indicate a significant increase in competencies across all measured aspects. The average pre-test and post-test scores improved in Digital Production Recording (from 58 to 84), Supply Chain Management (from 55 to 82), and Market Information Utilization (from 52 to 80). This improvement reflects the success of the program in strengthening the participants’ digital capacities and enhancing the operational efficiency of their businesses. Overall, the program provides positive impacts on the digitalization of local fisheries enterprises while building a stronger foundation for the development of sustainable marketing and distribution strategies.