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All Journal AKSELERASI: Jurnal Ilmiah Nasional West Science Business and Management West Science Social and Humanities Studies
Mayratih, Siska
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Green Marketing, Environmental Awareness, and Consumer Value on Sustainable Purchase Intentions Wulandjani, Harimurti; Akbari, Deni Adha; Arniwita, Arniwita; Mayratih, Siska; Purwaningsih, Nining; Sudarmanto, Eko
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1764

Abstract

This study examines the influence of green marketing, environmental awareness, and consumer values on sustainable purchasing intentions in Indonesia. Using a quantitative approach with a sample size of 150 respondents, data were collected via a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) software. The findings reveal that all three constructs significantly and positively influence sustainable purchasing intentions, with environmental awareness emerging as the strongest determinant. Green marketing initiatives effectively enhance consumer trust, while consumer values play a critical role in aligning ethical consumption with purchasing behaviors. The study underscores the importance of integrating environmental awareness campaigns and value-driven marketing strategies to promote sustainable consumption in Indonesia. Recommendations for businesses and policymakers are provided to further advance sustainable practices in the region.
The Influence of Influencer Marketing on Brand Awareness and Sales of Fashion Brands in Indonesia Mayratih, Siska
West Science Social and Humanities Studies Vol. 3 No. 03 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i03.1800

Abstract

This study examines the influence of influencer marketing on brand awareness and sales in the fashion industry in Indonesia using a quantitative research approach. The analysis was conducted with 170 respondents, utilizing a Likert scale (1-5) and employing Structural Equation Modeling - Partial Least Squares (SEM-PLS 3) for data analysis. Results reveal that influencer marketing has a significant and positive effect on brand awareness and sales. Additionally, brand awareness mediates the relationship between influencer marketing and sales, with a direct positive impact on sales. The study underscores the importance of leveraging influencer marketing strategies to enhance brand awareness and drive sales performance, highlighting its role as a vital marketing tool in the competitive fashion industry in Indonesia.
Reconfiguring HR Roles for Sustainability Governance: A Bibliometric View of Strategic Role Transformation Judijanto, Loso; Rosid, Muhammad Abdul; Mayratih, Siska; Isrok, Isrok
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2263

Abstract

As organizations increasingly face pressure to align with sustainability goals and adapt to rapid digital transformation, the role of Human Resource Management (HRM) is undergoing a strategic redefinition. This study investigates the evolution of HR’s contribution to sustainability governance through a comprehensive bibliometric analysis of scholarly literature indexed in the Scopus database from 2000 to 2025. Using VOSviewer for co-occurrence, temporal, and density mapping, the research identifies major thematic clusters including green HRM, digital transformation, employee engagement, and artificial intelligence. The study also maps institutional and international collaborations, revealing India as a central hub in sustainability-oriented HR research. Findings highlight the growing scholarly focus on integrating technology and sustainability into HR functions, positioning HR as a critical enabler of ethical decision-making and organizational transformation. This research offers theoretical contributions by structuring fragmented themes into coherent domains and provides practical implications for HR professionals, educators, and policymakers. Limitations include reliance on a single database and the exclusion of qualitative content analysis, suggesting directions for future mixed-method research.
The Impact of Perceived Organizational Support and Work Environment on Employee Engagement and Job Satisfaction in Telecommunications Companies in Bandung Trisavinaningdiah, Amelia; Mayratih, Siska; Isrok, Isrok; Darojat, Ilma; Rosid, Muhammad Abdul
West Science Social and Humanities Studies Vol. 4 No. 02 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i02.2651

Abstract

This study aims to examine the impact of perceived organizational support and work environment on employee engagement and job satisfaction in telecommunications companies in Bandung. A quantitative research design was applied using a survey method involving 70 employees selected through purposive sampling. Data were collected using a structured questionnaire measured with a five-point Likert scale and analyzed using SPSS version 25. The analytical techniques included descriptive statistics, validity and reliability tests, classical assumption tests, and multiple regression analysis. The results indicate that perceived organizational support and work environment have positive and significant effects on employee engagement. Furthermore, perceived organizational support, work environment, and employee engagement significantly influence job satisfaction, with employee engagement showing the strongest effect. The findings highlight that supportive organizational practices and a conducive work environment play an important role in fostering employees’ psychological attachment and satisfaction levels. This study contributes to the human resource management literature by providing empirical evidence from the telecommunications sector and offers practical implications for organizations to enhance employee engagement and job satisfaction through supportive policies and workplace improvements.
THE INFLUENCE OF WORK MOTIVATION, WORK DISCIPLINE, AND WORK ENVIRONMENT ON THE PERFORMANCE OF MSME EMPLOYEES GOING DIGITAL Apriyanto; Saleha, Dwi; Mayratih, Siska; Faturohman, Maman; Darojat, Ilma
AKSELERASI: Jurnal Ilmiah Nasional Vol 8 No 1 (2026): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v8i1.1508

Abstract

This study investigates the influence of work motivation, work discipline, and work environment on the performance of employees in micro, small, and medium enterprises (MSMEs) undergoing digital transformation. As MSMEs increasingly adopt digital technologies to enhance operational efficiency and competitiveness, employee performance becomes a critical factor in ensuring the success of this transition. This research employs a quantitative approach using survey data collected from 150 MSME employees who are directly involved in digitally supported work processes. Data were gathered through a structured questionnaire measured on a Likert scale and analyzed using Structural Equation Modelling-Partial Least Squares (SEM-PLS 3). The results indicate that work motivation has a positive and significant effect on employee performance, suggesting that motivated employees are more capable of adapting to digital work environments. Work discipline is also found to significantly influence employee performance, highlighting the importance of adherence to rules, time management, and responsibility in technology-mediated work settings. Furthermore, the work environment emerges as the strongest predictor of employee performance, emphasizing the role of supportive organizational conditions and adequate digital infrastructure. Collectively, work motivation, work discipline, and work environment explain a substantial proportion of variance in employee performance. These findings provide practical insights for MSME owners and managers in designing effective human resource strategies to support successful digital transformation.
Co-Authors Akbari, Deni Adha Apriyanto Arniwita, Arniwita Darojat, Ilma Faturohman, Maman Isrok Isrok Judijanto, Loso Nining Purwaningsih Rosid, Muhammad Abdul Saleha, Dwi Sudarmanto, Eko Trisavinaningdiah, Amelia Wulandjani, Harimurti