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p-Index From 2020 - 2025
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All Journal West Science Business and Management West Science Social and Humanities Studies
Mayratih, Siska
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Green Marketing, Environmental Awareness, and Consumer Value on Sustainable Purchase Intentions Wulandjani, Harimurti; Akbari, Deni Adha; Arniwita, Arniwita; Mayratih, Siska; Purwaningsih, Nining; Sudarmanto, Eko
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1764

Abstract

This study examines the influence of green marketing, environmental awareness, and consumer values on sustainable purchasing intentions in Indonesia. Using a quantitative approach with a sample size of 150 respondents, data were collected via a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) software. The findings reveal that all three constructs significantly and positively influence sustainable purchasing intentions, with environmental awareness emerging as the strongest determinant. Green marketing initiatives effectively enhance consumer trust, while consumer values play a critical role in aligning ethical consumption with purchasing behaviors. The study underscores the importance of integrating environmental awareness campaigns and value-driven marketing strategies to promote sustainable consumption in Indonesia. Recommendations for businesses and policymakers are provided to further advance sustainable practices in the region.
The Influence of Influencer Marketing on Brand Awareness and Sales of Fashion Brands in Indonesia Mayratih, Siska
West Science Social and Humanities Studies Vol. 3 No. 03 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i03.1800

Abstract

This study examines the influence of influencer marketing on brand awareness and sales in the fashion industry in Indonesia using a quantitative research approach. The analysis was conducted with 170 respondents, utilizing a Likert scale (1-5) and employing Structural Equation Modeling - Partial Least Squares (SEM-PLS 3) for data analysis. Results reveal that influencer marketing has a significant and positive effect on brand awareness and sales. Additionally, brand awareness mediates the relationship between influencer marketing and sales, with a direct positive impact on sales. The study underscores the importance of leveraging influencer marketing strategies to enhance brand awareness and drive sales performance, highlighting its role as a vital marketing tool in the competitive fashion industry in Indonesia.
Reconfiguring HR Roles for Sustainability Governance: A Bibliometric View of Strategic Role Transformation Judijanto, Loso; Rosid, Muhammad Abdul; Mayratih, Siska; Isrok, Isrok
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2263

Abstract

As organizations increasingly face pressure to align with sustainability goals and adapt to rapid digital transformation, the role of Human Resource Management (HRM) is undergoing a strategic redefinition. This study investigates the evolution of HR’s contribution to sustainability governance through a comprehensive bibliometric analysis of scholarly literature indexed in the Scopus database from 2000 to 2025. Using VOSviewer for co-occurrence, temporal, and density mapping, the research identifies major thematic clusters including green HRM, digital transformation, employee engagement, and artificial intelligence. The study also maps institutional and international collaborations, revealing India as a central hub in sustainability-oriented HR research. Findings highlight the growing scholarly focus on integrating technology and sustainability into HR functions, positioning HR as a critical enabler of ethical decision-making and organizational transformation. This research offers theoretical contributions by structuring fragmented themes into coherent domains and provides practical implications for HR professionals, educators, and policymakers. Limitations include reliance on a single database and the exclusion of qualitative content analysis, suggesting directions for future mixed-method research.
Co-Authors Akbari, Deni Adha Arniwita, Arniwita Isrok Isrok Judijanto, Loso Nining Purwaningsih Rosid, Muhammad Abdul Sudarmanto, Eko Wulandjani, Harimurti