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All Journal ARIKA Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Ishaq, Ardan Maulana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Other

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Analisis Strategi Penjualan Produk Saridele Menggunakan Metode SWOT dan BCG pada UMKM Saridele Segan Sugiarto, Vito Andrianto Pratama; Pratama, Andreas Dhiyong; Ishaq, Ardan Maulana; Saputri, Aisyatul Widad; Fitriani, Anisa Putri; Amalia, Dewi; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 1 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.1.21

Abstract

Soy milk is an alternative drink to replace cow's milk, and it is popular because it is highly nutritious. The availability of market opportunities for this substitute product is the basis for designing a business development strategy for Saridele Segan MSMEs through a SWOT analysis approach and the Boston Consulting Group (BCG) matrix. This study aims to formulate strategies and evaluate product positions in a business portfolio based on relative market share and market growth rate. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by this MSME. At the same time, the BCG matrix helps determine the optimal strategy for products in the Stars, Cash Cows, Question Marks, and Dogs categories. The study results indicate that Saridele Segan MSMEs are in quadrant 1 of the SWOT matrix and quadrant II of the Question Mark BCG group. The selected strategy refers to the SO strategy. Namely, an aggressive strategy to expand the market by maximizing the potential of superior products through the exploitation of Cash Cows to support investment in Question Marks and increase competitiveness through product innovation and operational efficiency. The integrated SWOT and BCG approach provides a practical strategic framework for the sustainability of Saridele MSMEs in a more competitive market.
Studi Kualitas Layanan Jasa Fotokopi Bengkel Design Surabaya dengan Metode SERVQUAL, IPA, dan PGCV Ishaq, Ardan Maulana; Paramesti, Rara N.; Wahyudi, M. Rafi Rizqi; Fauzi, Muhammad; Naufaliansyah, Miqdad W.; Pratama, Aryasatya; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 2 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.2.65

Abstract

Kualitas layanan menjadi faktor kunci dalam meningkatkan kepuasan dan loyalitas pelanggan, termasuk dalam industri jasa fotokopi yang banyak digunakan di lingkungan pendidikan dan perkantoran. Penelitian ini bertujuan untuk menganalisis kualitas layanan jasa fotokopi pada Bengkel Design di Surabaya dengan mengintegrasikan metode SERVQUAL, Importance Performance Analysis (IPA), dan Potential Gain in Customer Value (PGCV). Metode SERVQUAL digunakan untuk mengukur kesenjangan antara harapan dan persepsi pelanggan terhadap lima dimensi layanan: Tangible, Reliability, Responsiveness, Assurance, dan Empathy. Hasil analisis menunjukkan seluruh atribut layanan memiliki nilai gap negatif, dengan atribut RP3 (sigap dalam menangani antrean yang membludak) sebagai gap terbesar. Melalui analisis IPA, empat atribut teridentifikasi dalam kuadran I sebagai prioritas utama perbaikan. Selanjutnya, metode PGCV digunakan untuk menentukan urutan prioritas berdasarkan potensi peningkatan nilai pelanggan. Atribut RP3 memiliki nilai PGCV tertinggi (8,4825), diikuti oleh T2, T1, dan R3. Kesimpulan dari penelitian ini menunjukkan bahwa peningkatan atribut-atribut tersebut dapat secara signifikan meningkatkan kepuasan pelanggan. Temuan ini memberikan rekomendasi strategis bagi pelaku usaha dalam memperbaiki layanan berbasis prioritas dan nilai pelanggan.
Co-Authors Dewi Amalia Dwicahyani, Anindya Rachma Erdhianto, Yoniv Evi Yuliawati Farid Ardyansyah Fitriani, Anisa Putri Lukmandono Marnoto, Marnoto Naufaliansyah, Miqdad W. Ni Luh Putu Hariastuti Paramesti, Rara N. Pratama, Andreas Dhiyong Pratama, Aryasatya Rony Prabowo Saputri, Aisyatul Widad Sugiarto, Vito Andrianto Pratama Suparjo Ubaid, Zaky Wahyudi, M. Rafi Rizqi