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All Journal Jurnal Multidisiplin West Science West Science Law and Human Rights West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Islamic Studies
Andiani, Paramita
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Religion Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : West Science Interdisciplinary Studies

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A Bibliometric Review of Customer Experience-Based Financial Strategies Judijanto, Loso; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1911

Abstract

Customer experience (CX) has emerged as a critical component of strategic planning within the financial services industry, driving value creation through personalization, loyalty, and operational efficiency. This study conducts a bibliometric review to map the intellectual landscape of customer experience-based financial strategies using data extracted from the Scopus database and analyzed through VOSviewer. A total of 502 articles were evaluated using co-authorship, citation, keyword co-occurrence, and country collaboration analyses. The results reveal that central themes such as customer satisfaction, finance, and financial services form the conceptual core of the field, while recent trends emphasize digital transformation, fintech, and artificial intelligence. Prominent scholars and methodological influences shape the field’s theoretical base, with the United States and India identified as key contributors to global research collaboration. The study highlights the evolution of the domain from service quality models to AI-enabled customer engagement, and identifies opportunities for future research in cross-cultural contexts, empirical validation, and ethical dimensions of digital CX strategies.
Packaging Aesthetics and Brand Personality as Factors Shaping Consumer Preferences for Modern Snack Products in Indonesia Andiani, Paramita; Nailul, Muhammad
West Science Interdisciplinary Studies Vol. 3 No. 07 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i07.2111

Abstract

This study investigates the influence of packaging aesthetics and brand personality on consumer preferences for modern snack products in Indonesia. As the snack industry becomes increasingly competitive, visual appeal and emotional branding have become key differentiators. Using a quantitative approach, data were collected from 160 respondents through an online questionnaire based on a 5-point Likert scale. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3.0). Results show that both packaging aesthetics and brand personality have significant and positive effects on consumer preferences. Brand personality demonstrated a slightly stronger influence, indicating that emotional connection plays a crucial role in shaping consumer choices. The study highlights the importance of integrating visually compelling packaging with a relatable brand personality to enhance consumer appeal and build loyalty in Indonesia’s fast-growing snack market.
The Effects of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta Wulansari, Retno; Nurhasanah, Dila Padila; Andiani, Paramita
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2343

Abstract

This study examines The Impact of Visual Search and Marketing Through TikTok on Consumer Interaction and Purchasing Decisions for Local Fashion Products in Jakarta. The rapid rise of short-form video platforms and image-based search tools has transformed how consumers discover and purchase fashion products. Using a quantitative research design, data were collected from 180 respondents who actively engage with TikTok and visual search features when shopping for local fashion items. The data were analyzed using Structural Equation Modeling (SEM) with PLS 3.0 software. Results show that both visual search and TikTok marketing have significant positive effects on consumer interaction and purchasing decisions. Among the two, TikTok marketing exhibits the strongest influence, confirming the platform’s effectiveness in fostering engagement and driving purchase intention. Furthermore, consumer interaction acts as a mediating variable, strengthening the relationship between marketing stimuli and purchase behavior. The findings highlight that integrating visual search optimization and interactive TikTok marketing strategies can enhance brand visibility, consumer engagement, and sales performance for local fashion businesses in Jakarta.
Co-Authors Apriyanto, Apriyanto Ari Purwanti Arini, Rani Eka Bunyamin, Ilham Akbar Hendratri, Bhaswarendra Guntur Heni Widyaningsih, Heni Idrus, Nabain Judijanto, Loso Latifa Dinar Rahmani Hakim Mas’ut, Mas’ut Nailul, Muhammad Novitasari, Salwa Aulia Nurhasanah, Dila Padila Retno Wulansari SITI MAHMUDAH Sono, Mohammad Gifari Tirta Mulyadi Yuliawati, Refiana