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All Journal Jurnal Abdimas Bina Bangsa
Nurizqy, Fara Fadya Azzahra
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Abdimas Bina Bangsa

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PEMBERDAYAAN UMKM KOPI LIBERICA DI DESA CIPASUNG MELALUI AGROWISATA DAN EDUKASI MANFAATNYA. Indriyani, Oktavia; Salsabila, Dina; Fauzan, Raihan; Ridha, Mohammad; Nurizqy, Fara Fadya Azzahra; Mahardeka, Adelia Putri; Yumna, Farras Fida; Pradana, Muhammad Firyal; Zhafranudin, Muhammad Fakhri; Sumarto, Findi Amilia; Muslimah, Nur Annisa; Ramadhani, Shella; Fujiyanto, Fujiyanto; Izaz, Rofiq Khoirul; Wahadi, Wahadi; Senja, Nurul
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1739

Abstract

Liberica coffee is one of the superior commodities in Cipasung Village, which has the potential to be developed through agritourism and community empowerment. However, Liberica coffee SMEs in this area face various challenges, including limited market access, processing technology, and product promotion. This study aims to optimize the potential of Liberica coffee SMEs by developing agritourism and Sharing Sessions with students from Universitas Swadaya Gunung Jati Cirebon. The research employs a qualitative descriptive approach through interviews, observations, and documentation studies. The results show that agritourism not only increases the economic value of coffee but also enhances community knowledge through direct visitor participation in the coffee production process. Additionally, Sharing Sessions with students provide insights into product innovation and marketing strategies. This holistic approach is expected to strengthen local economic sustainability and increase the competitiveness of Liberica coffee SMEs.
Co-Authors Fauzan, Raihan Fujiyanto, Fujiyanto Indriyani, Oktavia Izaz, Rofiq Khoirul Mahardeka, Adelia Putri Muslimah, Nur Annisa Pradana, Muhammad Firyal Ramadhani, Shella Ridha, Mohammad Salsabila, Dina Senja, Nurul Sumarto, Findi Amilia Wahadi Wahadi, Wahadi Yumna, Farras Fida Zhafranudin, Muhammad Fakhri