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All Journal Jurnal Abdi Insani LEBAH Maneggio
Said, Sadly Ashari
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Supply Chain Management in Agribusiness: Efficiency and Sustainability Strategies Amruddin, Amruddin; Said, Sadly Ashari; Rosalia, Olyvia; Firayani, Firayani; Noviya, Anis
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/49fg5a93

Abstract

This research aims to explore the impact of Supply Chain Management on Efficiency and Sustainability Strategies within the agribusiness sector. Supply Chain Management plays a crucial role in optimizing operational processes, reducing logistical costs, and ensuring seamless product flow across various stages. This study focuses on the dual aspects of operational efficiency and environmental sustainability, examining how integrated strategies contribute to improving both profit margins and long-term ecological balance. Using a quantitative approach, data were collected from 180 respondents representing stakeholders in the agribusiness sector. Multiple linear regression analysis was employed to evaluate the relationships among variables. The findings reveal that effective Supply Chain Management significantly enhances both efficiency and sustainability, creating synergistic benefits for agribusinesses. Additionally, the study highlights the moderating role of government policies in amplifying these impacts through incentives for sustainable practices. This research contributes valuable insights for practitioners and policymakers, offering a framework to achieve competitive advantage while maintaining environmental stewardship.
Counseling on processing and marketing strategies for agricultural, livestock and fishery products to increase household income Ardiansyah, Muhammad; Asri, Haryanto; Indriani, Indriani; said, Sadly Ashari; Ht, A. Muh. Ayyub
Lebah Vol. 18 No. 2 (2025): Maret: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v18i2.281

Abstract

The strategy for processing and marketing agricultural, livestock and fishery products is an important effort to increase household income, especially in rural communities. This outreach identifies various innovative processing methods, such as drying, canning, and value-added processing, that can improve product quality and marketability. In addition, effective marketing strategies, including direct marketing to consumers through digital platforms, product exhibitions, and cooperation with local stores, are also outlined. This community service activity aims to improve household income in Bonda Village, Mamuju Regency, West Sulawesi Province. This service is to provide education about methods of processing and marketing products from the agricultural, livestock and fisheries sectors to increase family income. In this service, the approach used includes surveys and case studies. The survey was carried out to collect basic information regarding the knowledge and processing and marketing practices carried out by farmers, livestock breeders and fishermen at the research location. Next, case studies are used to explore examples of successful implementation of efficient strategies in several communities. The findings from this service indicate that the application of appropriate processing methods and effective marketing techniques can increase product sales and household income. It is hoped that these results can provide guidance for business actors in maximizing the potential of local products and improving the economic welfare of the community
STRATEGI PEMASARAN ABON JANTUNG PISANG DALAM UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DESA LOMBONG TIMUR Indriani, Indriani; Tussadia, Halimah; Halim, Abdul; Ht, A. Muh. Ayyub; Fajar, Abd.; Said, Sadly Ashari; Ardiansyah, Muhammad; Hasrun, Khusnul Khatimah; Amori, Jeffriansyah Dwisahputra; Kurnia, Kurnia
Jurnal Abdi Insani Vol 12 No 6 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i6.2535

Abstract

Salah satu hasil pertanian yang banyak ditemukan di Desa Lombong Timur adalah pisang. Selama ini, pisang umumnya lebih sering dimakan langsung atau hanya diolah menjadi camilan sederhana seperti keripik. Namun, sebenarnya ada potensi besar untuk memproses pisang menjadi produk turunan yang memiliki nilai tambah lebih tinggi. Salah satu olahan abon jantung pisang adalah produk makanan yang terbuat dari jantung pisang yang telah dikeringkan dan diberi campuran bumbu rempah. Kegiatan ini bertujuan untuk meningkatkan kesejahteraan masyarakat di Desa Lombong Timur dengan memanfaatkan strategi pemasaran produk abon jantung pisang. Memberikan edukasi kepada masyarakat dalam pengelolaan abon jantung pisang dengan baik. Pemilihan abon jantung pisang didasari oleh adanya sumber daya lokal yang kaya namun belum dimanfaatkan secara maksimal dalam aspek komersial. Program ini mencakup pelatihan dalam pembuatan abon jantung pisang dengan kualitas tinggi, pengembangan packaging yang menarik serta informatif, dan penerapan strategi pemasaran yang efektif, termasuk dalam ranah digital. Hasil dari kegiatan ini menunjukkan adanya peningkatan dalam kualitas produk abon jantung pisang, peningkatan pengetahuan serta keterampilan masyarakat dalam hal pemasaran, dan juga peningkatan pendapatan masyarakat Desa Lombong Timur setelah penerapan strategi yang diajarkan. Selain itu, penting untuk menjamin ketersediaan jantung pisang yang memenuhi standar kualitas dan konsistensi. Hal ini dapat dilakukan melalui kemitraan dengan petani lokal untuk memastikan penanaman jantung pisang yang berkelanjutan dan berkualitas tinggi. Kegiatan pengabdian masyarakat yang fokus pada pengembangan strategi pemasaran abon jantung pisang di Desa Lombong Timur telah menunjukkan kemajuan yang nyata. Program ini telah berhasil dalam meningkatkan mutu produk abon jantung pisang melalui standarisasi proses produksinya dan inovasi dalam rasa.
Co-Authors A Halim Amori, Jeffriansyah Dwisahputra Amruddin, Amruddin Ayyub Ht, A. Muh. Fajar, Abd Fajar, Abd. Firayani, Firayani Halimah Tussadia Haryanto Asri Hasrun, Khusnul Khatimah Ht, A. Muh. Ayyub Indriani Indriani KURNIA KURNIA, KURNIA Muhammad Ardiansyah Noviya, Anis Rosalia, Olyvia