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PEMASARAN DIGITAL DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATA TAMBORASI DI KABUPATEN KOLAKA Sulastry, Helda; Stiadi, Muhamad; Kurniadi, Hanif
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.596

Abstract

This study aims to determine: (1) The effect of digital marketing on interest in visiting Tamborasi Tourism in Kolaka Regency. (2) The effect of attractiveness on interest in visiting Tamborasi Tourism in Kolaka Regency. This research is a research model that uses a Quantitative approach. Data in this study were acquired by observation, literature study and questionnaire distribution. The population of this research is all residents of Kolaka Regency who are interested in visiting Tamborasi Tourism.Using the purposive sampling technique, the study's sample consisted of 100 respondents. Using SPSS 30.0, validity and reliability tests are used to evaluate research instruments. In order to assess the measurement model (outer model) and the structural model (inner model) using Smart PLS 4.0, the data analysis method employed in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). According to the study's findings, the variable Pemasaran Digital has a significant and positive correlation with Minat Berkunjung, as indicated by its P-Value of 0.009. In addition, a P-Value of 0.008 indicates that the variable Daya Tarik significantly and favorably influences Minat Berkunjung.
Tradisi Ogoh-Ogoh Sebagai Sarana Kerukunan Antar Umat Beragama di Desa Gunung Sari, Kab. Kolaka Sari, Patma; Sulastry, Helda; Marani, Irgi Prasetyo; Biringkaka, Wahida; Nilam, Nilam; Alam, Husaema; Iqbal, Muhd.; Alim, Sahrul; Mawarni, Ayu; Fairin, Muh.; Era, Emon Eru
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 2 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i2.1496

Abstract

The Ogoh-ogoh tradition in Gunung Sari Village, Watubangga District, Kolaka Regency, has been carried out since 1982 as part of preparations for the Hindu New Year celebration of Nyepi. Although the majority of the village's population is Muslim, this tradition remains alive as a symbol of cleansing from evil through the burning of large, terrifying effigies. This research examines the development of this tradition and its alignment with the village's regulations. The aim of this research is to describe the implementation of the Ogoh-ogoh tradition, analyze the symbolic meaning within the tradition, and evaluate whether the tradition complies with local government regulations. Additionally, this research seeks to identify the factors that support the continuation of this tradition within a predominantly Muslim community. The research method used is qualitative with an ethnographic approach. Data was collected through interviews with community leaders and other key informants, as well as related literature. The collected data was analyzed descriptively to understand the implementation of the tradition. The Ogoh-ogoh tradition is embraced with enthusiasm and does not conflict with village regulations. This tradition is maintained as a form of respect for cultural and religious diversity. The Ogoh-ogoh tradition in Gunung Sari Village reflects interfaith harmony and can be carried out without conflict with village rules.ABSTRAKTradisi Ogoh-ogoh di Desa Gunung Sari, Kecamatan Watubangga, Kabupaten Kolaka, dilaksanakan sejak 1982 dan menjadi bagian dari persiapan Hari Raya Nyepi umat Hindu. Meskipun mayoritas penduduk desa beragama Islam, tradisi ini tetap hidup sebagai simbol pembersihan dari keburukan melalui pembakaran patung raksasa. Penelitian ini mengkaji perkembangan tradisi ini serta kesesuaiannya dengan peraturan desa setempat. Penelitian ini bertujuan untuk menggambarkan pelaksanaan Tradisi Ogoh-ogoh, menganalisis makna simbolis dalam tradisi ini, serta mengevaluasi apakah tradisi tersebut sesuai dengan peraturan pemerintah desa. Selain itu, penelitian ini ingin mengidentifikasi faktor yang mendukung kelangsungan tradisi tersebut dalam konteks masyarakat yang mayoritas Muslim. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan etnografi. Data dikumpulkan melalui wawancara dengan tokoh masyarakat dan informan kunci lainnya, serta literatur terkait. Data yang terkumpul dianalisis secara deskriptif untuk memahami pelaksanaan tradisi. Tradisi Ogoh-ogoh diterima dengan antusiasme dan tidak bertentangan dengan peraturan desa. Tradisi ini dijaga sebagai bentuk penghormatan terhadap keberagaman budaya dan agama. Tradisi Ogoh-ogoh di Desa Gunung Sari mencerminkan kerukunan antaragama dan dapat dilaksanakan tanpa konflik dengan aturan desa.