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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) J-CEKI
Istahara, Istahara
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Humanities Education Social Sciences Other

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Hubungan Kendali Mutu Dengan Kepuasan dan Branding Rumah Sakit Istahara, Istahara; Dewi , Maria Shintya; Putri, Eva Linandra Maria; Peanasari , Ayu Rindwitia Indah; Banafif , Ahmad Syakur; Paramarta, Vip
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8770

Abstract

Kendali mutu merupakan aspek krusial dalam layanan kesehatan yang berperan dalam meningkatkan kepuasan pasien dan membangun branding rumah sakit. Penelitian ini bertujuan untuk menganalisis hubungan antara kendali mutu, kepuasan pasien, dan branding rumah sakit melalui kajian literatur. Metode yang digunakan adalah studi pustaka dengan meninjau berbagai jurnal dan penelitian terdahulu yang relevan dalam kurun waktu 2018–2025. Hasil penelitian menunjukkan bahwa penerapan kendali mutu yang efektif, termasuk peningkatan standar pelayanan, komunikasi tenaga medis yang baik, serta evaluasi layanan yang berkelanjutan, berkontribusi secara signifikan terhadap kepuasan pasien. Selain itu, kepuasan pasien yang tinggi berdampak positif pada citra dan reputasi rumah sakit, memperkuat branding dan daya saingnya di industri kesehatan. Dengan demikian, rumah sakit perlu terus meningkatkan kendali mutu guna memastikan kepuasan pasien dan memperkuat posisi merek mereka dalam layanan kesehatan
OPTIMALISASI PEMASARAN PRODUK LOKAL WARGA DUSUN PULAU NANGKA MELALUI PLATFORM MEDIA SOSIAL TIKTOK Claudia, Sindi; Iqbal Arrosyad, Muhammad; Amal, Fadilah; Saputra, Kevin Saki; Ma'arif, Ilal; Istahara, Istahara; Fauzan, Fauzan; Rahmadika, Dhevario; Alifah Iswarini, Rifdah; Alwijah, Alwijah; Lastari, Fetty
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.193

Abstract

The development of digital technology has presented various opportunities for local business actors to expand their market reach. One of the increasingly popular social media platforms in marketing strategies is TikTok, which offers creative features and algorithms based on user interests. This study aims to analyze the implementation of TikTok as a marketing medium to increase the selling power of local products of Dusun Pulau Nangka residents. The methods used in this study include observation, interviews, and analysis of digital content strategies implemented by local business actors. The results of the study show that optimal use of TikTok, through the creation of creative content, the use of advertising features, and active interaction with users, can increase product visibility and consumer appeal. With the right marketing strategy, Dusun Pulau Nangka local products can be better known, thereby encouraging economic growth in the local community.
Co-Authors Alifah Iswarini, Rifdah Alwijah, Alwijah Amal, Fadilah Banafif , Ahmad Syakur Claudia, Sindi Dewi , Maria Shintya Fauzan . Iqbal Arrosyad, Muhammad Lastari, Fetty Ma'arif, Ilal Peanasari , Ayu Rindwitia Indah Putri, Eva Linandra Maria Rahmadika, Dhevario Saputra, Kevin Saki Vip Paramarta