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All Journal International Journal of Business, Economics, and Social Development International Journal of Research in Community Services International Journal of Ethno-Sciences and Education Research International Journal of Humanities, Law, and Politics International Journal of Linguistics, Communication, and Broadcasting
Putra, Deva
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Religion Humanities Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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AI Adoption in Business: Opportunities and Challenges for Start-ups Irman, Dede; Putra, Deva
International Journal of Business, Economics, and Social Development Vol 6, No 1 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i1.881

Abstract

Artificial intelligence (AI) has become a technology that plays an important role in business transformation, including in the start-up sector. This study aims to analyze the opportunities and challenges in adopting AI in start-up businesses and its impact on company performance. The research method used is a qualitative and quantitative approach by collecting data through surveys, interviews, and literature studies. The results of the study show that AI provides various benefits for start-ups, such as increasing operational efficiency, optimizing decision-making, personalizing customer service, and reducing labor costs. The fintech and e-commerce sectors are the industries with the highest rates of AI adoption due to the need for automation and data security. However, the implementation of AI also faces various challenges, including high costs, limited expertise, integration with legacy systems, and data security and regulatory issues. Further analysis shows that start-ups that successfully adopt AI have a mature strategy in technology investment and human resource development. In addition, the effective implementation of AI can increase the competitiveness of start-ups and support sustainable business growth. Therefore, a strategic approach is needed in facing the challenges of AI implementation so that the benefits obtained can be optimized. This study is expected to provide insights for business owners, investors, and policy makers in developing more effective AI adoption strategies in the future.
The Influence of Korean Pop Culture on the Narrative Structure of Indonesian Fanfiction on Wattpad Putra, Deva; Saefullah, Rifki
International Journal of Humanities, Law, and Politics Vol. 3 No. 2 (2025): International Journal of Humanities, Law, and Politics
Publisher : Communication in Research and Publications (CRP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijhlp.v3i2.218

Abstract

The Korean Wave or Hallyu phenomenon has had a significant influence on global popular culture, including in Indonesia. One form of this influence is seen in the production of fanfiction on digital platforms such as Wattpad. This study aims to analyze the influence of Korean culture on the narrative structure and intertextuality practices in Indonesian-language fanfiction with a Korean theme. The approach used is qualitative-descriptive analytical with Tzvetan Todorov's narrative theory and the concept of intertextuality as the basis for analysis. The objects of the study consisted of five popular fanfictions on Wattpad that carried the themes of K-pop and K-drama. The results of the analysis show that the narrative structure of the five fanfictions follows the classic pattern of Korean drama, which consists of the stages of equilibrium, disturbance, conflict, resolution, and achieving a new balance. Elements of intertextuality emerge through the use of character names, setting, emotional conflict, and language styles that resemble Korean drama dialogues. Indonesian fanfiction writers not only imitate, but also creatively adapt elements of Korean culture, combining them with local social and cultural contexts. From the readers' perspective, there is high enthusiasm for narratives that are full of Korean elements, indicating a horizon of hope formed from the consumption of global popular culture. In conclusion, Korean-themed fanfiction on Wattpad becomes a dialogical space between global culture and local expression, while also reflecting forms of creative literacy and cultural hybridization in the digital era.
Scientometric Review 1974-2024: The Evolution of Linguistic and AI Collaboration Okta, Setyo Luthfi; Putra, Deva
International Journal of Linguistics, Communication, and Broadcasting Vol. 3 No. 2 (2025): International Journal of Linguistics, Communication, and Broadcasting
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijlcb.v3i2.227

Abstract

Since 1974, the collaboration between linguistics and artificial intelligence (AI) has evolved from a conceptual approach to a well-established interdisciplinary synergy. This study aims to scientometrically evaluate the dynamics and development directions of linguistics–AI research over the past five decades, by analyzing 5,750 articles indexed in the Web of Science. The results show an exponential increase in the number of publications since 2000, with a significant spike post-2018 due to the advancement of deep learning models. Through keyword mapping using VOSviewer and word cloud analysis, five main clusters were identified: Natural Language Processing, Deep Learning, Generative Language Models (including ChatGPT), Computational Linguistics, and Educational Applications. In addition, countries such as China, the United States, and Italy are listed as major contributors, with institutions such as Tsinghua University and MIT being the most productive centers of research activity. The discussion shows that AI has transformed from a tool to a collaborative partner in linguistic practice, education, and scientific writing. However, ethical challenges such as algorithmic bias and underrepresentation of minority languages ​​remain major concerns. This study emphasizes the importance of a critical and inclusive approach so that linguistic collaboration is not only technological, but also humanistic. The findings provide a comprehensive picture of the evolution, potential, and challenges of linguistic collaboration, and open new directions for future research.
Adaptation of Independent Learning Curriculum by Elementary School Teachers: Case Study in the Indonesia–Malaysia Border Region Okta, Setyo Luthfi; Putra, Deva
International Journal of Ethno-Sciences and Education Research Vol 5, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v5i2.936

Abstract

This study examines the process of adapting the Merdeka Curriculum by elementary school teachers in the Indonesia-Malaysia border area, especially in Kapuas Hulu Regency, West Kalimantan. Using a descriptive qualitative approach and case study method, this study aims to explore adaptation strategies, implementation challenges, and leadership roles in implementing the new curriculum in the 3T (underdeveloped, outermost, and frontier) areas. Data were collected through direct observation, in-depth interviews with six class teachers and one principal, and analysis of learning documentation. The results of the study indicate that teachers' understanding of the basic concepts of the Merdeka Curriculum such as differentiated learning and the Pancasila Student Profile has not been accompanied by adequate technical skills in its implementation. Teachers developed adaptation strategies in the form of simplifying materials, using local content such as folklore and traditional games, and informal collaboration in developing learning. The main challenges to implementation include limited infrastructure (45%), minimal teacher training (30%), and conventional learning culture (25%). The role of the principal as a facilitator and coordinator is very significant in overcoming implementation gaps. This study concludes that the adaptation of the Merdeka Curriculum in border areas requires a flexible and contextual approach by considering local geographic, socio-economic conditions, and human resource capacity. Place-based policies and strengthening collaboration between schools, local governments, and communities are needed to realize the implementation of a just and equitable curriculum throughout Indonesia.
Implementation of Flipped Classroom Model to Improve Students' Academic Achievement in Teluk Bintuni Putra, Deva; Sandi, Renda
International Journal of Ethno-Sciences and Education Research Vol 5, No 1 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v5i1.836

Abstract

Implementation of the Flipped Classroom model in improving students' academic achievement in secondary schools in Teluk Bintuni, especially in science and mathematics subjects. The method used is an experimental design with a quantitative approach, namely the pretest-posttest control group. The experimental group used the Flipped Classroom model, while the control group followed traditional learning. The results showed that the Flipped Classroom model improved students' academic achievement with an average score increase of 30% in the experimental group, compared to 14% in the control group. However, the main challenge faced is the limited access to technology and adequate infrastructure in the area. These findings indicate that Flipped Classroom can be an effective learning alternative, as long as adequate technological support and training for teachers are provided
Ethnomathematics in Traditional Weaving: The Potential for Contextualizing Geometry Material in Elementary School Learning in West Papua Jaizul, Alim; Putra, Deva
International Journal of Ethno-Sciences and Education Research Vol. 5 No. 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v5i3.1048

Abstract

The study, entitled "Ethnomathematics in Traditional Weaving: The Potential for Contextualizing Geometry Material in Elementary School Learning in West Papua," aims to explore the potential of local wisdom in the form of traditional Papuan woven motifs as a source for learning geometry in elementary schools. Using an ethnographic approach, researchers documented geometric elements such as symmetry, transformation, and plane shapes in typical motifs such as Tifa zigzags, diamond lattices, spiral ribbons, and arrows. The analysis results show that the woven patterns are rich in triangles, rectangles, trapezoids, parallelograms, and rhombuses with structured reflection, rotation, and translation transformations. Simulations of calculating the area of the motifs provide concrete examples of how geometric concepts can be integrated into student worksheets based on cultural contexts. The responses of elementary school teachers in Manokwari and Fakfak reinforce the finding that mathematics learning that links local motifs is easier for students to understand, while also fostering pride in cultural identity. This approach is in line with the Independent Curriculum, which emphasizes differentiated and local project-based learning. Theoretically, this research supports the ethnomathematics movement as a strategy for decolonizing mathematics education by positioning local knowledge as a legitimate and contextual learning resource. Thus, the application of ethnomathematics elements to Papuan woven motifs not only enriches pedagogical strategies but also serves as a means of cultural preservation in the modern era. This research recommends the development of teaching modules, teacher training, and the integration of local content into Lesson Plans (RPPs) to encourage sustainable implementation in the classroom.
Increasing Sales of Confectionery Products Produced by MSMEs in Majalaya, Bandung Regency, West Java, Through Online Marketing Putra, Deva; Saefullah, Rifki
International Journal of Research in Community Services Vol. 6 No. 4 (2025): International Journal of Research in Community Service (IJRCS)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i4.1042

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a sector that significantly contributes to spurring Indonesia's economic growth. This is due to their large labor absorption capacity and proximity to the common people. However, MSMEs in Indonesia still face various challenges, including promotion, marketing, and sales of their products. Along with the development of information and communication technology, online marketing and sales have been utilized. Online product sales and marketing have many advantages, including broad reach, agility, and accessibility. Therefore, this paper examines efforts to increase sales of confectionery products produced by MSMEs in Majalaya, Bandung Regency, West Java, through online marketing. Qualitative research was conducted using various data collection procedures to deepen understanding and ensure the reliability of the collected data. The goal was to gain in-depth and rich insights into a phenomenon within MSMEs in Majalaya. The research indicates that MSMEs in Majalaya, like many others, need to improve online marketing to increase sales and competitiveness.
Co-Authors Irman, Dede Jaizul, Alim Okta, Setyo Luthfi Saefullah, Rifki Sandi, Renda