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Pengaruh Kualitas Pelayanan, Harga, dan Kepercayaan Terhadap LoyalitasKonsumen Pada Alfamart H385- Supriyadi Semarang Maharani, Intan Putri Dwi; Prawitasari, Dian; Anomsari, Ariati; Linati Haziroh, Awanis
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This research explores the impact of service quality, price, and customer trust on customer loyalty at Alfamart H385- Supriyadi Semarang. The research method employed is descriptive and correlational, with the population consisting of repeat customers at Alfamart. A total of 80 respondents were selected as samples using a random sampling method, and data were collected using a closed-ended questionnaire. The results of the analysis indicate that service quality, price, and customer trust significantly affect customer loyalty at Alfamart. Both service quality and price show a positive and significant influence on customer loyalty, with regression coefficient values of 0.320 and 0.269, respectively. Additionally, customer trust also has a positive and significant influence, with a regression coefficient value of 0.429. Simultaneous analysis reveals that all three factors collectively influence customer loyalty significantly, with an R- square value of 75.4%. The conclusion drawn from this study is that Alfamart H385- Supriyadi Semarang needs to pay attention to and enhance service quality, price, and customer trust to strengthen customer loyalty. These steps can assist the company in retaining existing customers, attracting new ones, and overall improving customer satisfaction.
Optimizing Employee Performance through Work Environment and Work Motivation in the Denim Inspect Department of PT Apac Inti Corpora Defriansyah, Muhammad Naufal; Febriana, Artha; Puji Purwatiningsih, Aris; Linati Haziroh, Awanis
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 2 (2025): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i2.25497

Abstract

Employee performance refers to the extent to which employees accomplish their tasks within a specific period. This study investigates the influence of democratic leadership style, work environment, and employee motivation on employee performance in the Inspect Denim Department of PT. Apac Inti Corpora. Data were collected using a Likert-scale questionnaire distributed to 80 employees through a total sampling method, and analyzed with multiple linear regression. The results show that: (1) democratic leadership style has a statistically less significant effect on employee performance, (2) the work environment has a positive and significant impact on employee performance, and (3) employee motivation also has a positive and significant effect on performance. These findings highlight the importance of supportive working conditions and motivation in enhancing employee performance, while indicating that leadership style may play a less central role in this context
Peningkatan Kualitas Layanan Driver ShopeeFood di Kota Semarang melalui Personal Value dan Kepuasan Kerja dengan Peran Organizational Citizenship Behavior sebagai Mediasi Naufal Pramudya, Satria Afif; Linati Haziroh, Awanis; Aqmala, Diana; Setiawan, Aries
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11227

Abstract

This study was motivated by the suboptimal quality of ShopeeFood driver services in Semarang, particularly in terms of speed, responsiveness, and consistency of professionalism, amid fierce competition in the food delivery service industry, which indicates internal problems related to driver work behavior. This study aims to analyze the role of personal value and job satisfaction in improving the service quality of ShopeeFood drivers in Semarang City, with Organizational Citizenship Behavior (OCB) as a mediating variable. The study used a quantitative approach with purposive sampling of 120 active ShopeeFood drivers in Semarang City, data collection through a five-point Likert scale questionnaire, and analysis using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through SmartPLS 4, which included outer model testing, inner model testing, and hypothesis testing. The results show that personal value does not have a significant direct effect on service quality but has a significant effect on OCB, while job satisfaction has a significant effect on both service quality and OCB. Furthermore, OCB has a significant effect on service quality and mediates the effect of personal value and job satisfaction on service quality, where OCB mediation makes the effect of personal value on service quality significant. These findings indicate that improving the service quality of ShopeeFood drivers is more effectively achieved by strengthening job satisfaction and OCB behavior, while personal value provides optimal contributions when manifested in voluntary behavior that supports service quality.