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All Journal Biopsikososial: Jurnal Ilmiah Psikologi Fakultas Psikologi Universitas Mercubuana Jakarta Dinasti International Journal of Education Management and Social Science Jendela Akademika: Jurnal Pengabdian kepada Masyarakat
Fajar Rakhman, Gumgum Gumelar
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Education Neuroscience Social Sciences

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Journal : Jendela Akademika: Jurnal Pengabdian kepada Masyarakat

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Sosialisasi Perilaku Hidup Bersih dan Sehat Siswa Sekolah Dasar Desa Pasirtanjung, Kecamatan Tanjungsari, Kabupaten Bogor Yudhaningrum, Lupi; Rosalinda, Irma; Widyastuti, Liza Yudhita; Fajar Rakhman, Gumgum Gumelar
Jendela Akademika Vol. 1 No. 01 (2023): Jendela Akademika
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JendelaAkademika.101.02

Abstract

This paper is about the Psychology Universitas Negeri Jakarta Community Service team's activity in Tanjung Sari Village, Bogor Regency, West Java, as an effort to solve hygiene and environmental problems there. In this activity, children as the next generation were included as the target to apply clean and healthy behaviours for sustainable environmental hygiene. Activities were designated in interactive and exciting presentations, practices, games, and prizes for participants (elementary school students). As a result, there was enthusiasm for the activities and increased participants' understanding to apply in everyday life.
Pengembangan Keterampilan Brand Awareness pada Pelaku Usaha Desa Pasirtanjung, Kecamatan Tanjungsari, Kabupaten Bogor Damanik, Novitasari; Fajar Rakhman, Gumgum Gumelar; Yudhaningrum, Lupi
Jendela Akademika Vol. 1 No. 02 (2023): Jendela Akademika
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JendelaAkademika.102.03

Abstract

Economic challenges extend beyond financial implications, influencing various facets of society. Consequently, addressing these issues is vital for national development. Empowering communities to become entrepreneurs is a key solution for fostering economic growth. Notably, brand awareness among business operators is a critical component in shaping public perception and recognition of their endeavors. Our community service initiative in Pasirtanjung Village, West Java, is tailored to the specific needs of this community. The village's business operators lack awareness of the significance of brand identity, evident in their businesses' absence of distinctive branding. In this context, our program centers on elevating brand awareness by enhancing entrepreneurial skills among local business operators. The training aims to bridge this awareness gap and facilitate the creation of distinctive brand identities for these enterprises. Crucially, our program yielded significant results, with pre-test scores (M=61.5, SD=19.8) differing significantly from post-test scores (M=71, SD=16.2); t(19)=-3.047, p=0.007. This underscores the effectiveness of our efforts in enhancing entrepreneurial skills and brand awareness within the Pasirtanjung community. In summary, our program addresses the specific needs of Pasirtanjung Village, where business operators currently lack brand awareness. Through enhanced entrepreneurial skills, we aspire to empower them to develop unique brand identities, ultimately contributing to their economic growth and community development.
Co-Authors Apriani, Miki ARIYANI, MIRA Damanik, Novitasari Maulana, Herdyan Ratna Dyah Suryaratri Rosalinda, Irma Sejati, Anggun Wahyuni, Lussy Dwiutami Widyastuti, Liza Yudhita Yudhaningrum, Lupi Zarina Akbar