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All Journal Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi dan Manajemen Industri Terapan Indonesian Journal Economic Review (IJER) Toplama
Agus Nurofik
Universitas Sumatera Barat
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Marketing Analysis of Innovation Products in Social Media Market Orientation Ferdi Antonio; Luh Komang Candra Dewi; Heny Hidayati; Donny Dharmawan; Agus Nurofik
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.842

Abstract

The purpose of this study is to analyze the obstacles and solutions regarding the marketing analysis of innovation products in social media market orientation. The method used in this study is a qualitative descriptive method. This method is supported by comprehensive secondary data sourced from theoretical books and theoretical practices in journal articles. The research results show that marketing analysis of innovation products in social media market orientation is a crucial approach in the digital era. When companies launch innovative products, whether in the form of new features, environmentally friendly products, or new culinary concepts, social media is no longer just a promotional channel, but rather a strategic ecosystem for understanding and responding to the market. Marketing innovative products within a market-oriented framework on social media requires a radical transformation in how companies interact with their audiences, shifting the focus from simply showcasing advanced features to truly meeting consumers' emotional and functional needs. The most crucial initial step is building a deep, data-driven understanding through active social listening to capture emerging conversations, complaints, and hidden trends within the community.
TRAINING TO ENHANCE TUTOR CAPACITY THROUGH THE USE OF ARTIFICIAL INTELLIGENCE (AI) IN THE DEVELOPMENT OF TEACHING MATERIALS FOR UNIVERSITY PROFESSORS AND SCHOOL TEACHERS IN SOLOK, WEST SUMATRA Agus Nurofik; Nini Nini; Dorris Yadewani; Lina Tio; Sutiyem Sutiyem; Yoserizal Yoserizal; Tri Irfa Indrayani
TOPLAMA Vol. 3 No. 3 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i3.543

Abstract

The rapid development of Artificial Intelligence (AI) opens up significant opportunities for transforming the world of education, particularly in terms of the efficiency of creating instructional materials. However, many educators in rural areas, such as in Solok, West Sumatra, have not yet made optimal use of this technology due to limited digital literacy. This community service initiative aims to enhance the capacity of instructors (university lecturers and school teachers) in the City and Regency of Solok to design, create, and develop AI-based interactive teaching materials. The approach involves hands-on workshops combined with intensive mentoring. The AI applications covered in the training included ChatGPT for developing syllabi and text-based materials, Gamma.app for visual presentations, and Quizizz AI for learning assessment. The target audience consisted of 45 participants, comprising university lecturers and high school teachers in Solok. Evaluation results from pre- and post-tests showed a 64% increase in participants’ theoretical understanding and a 78% increase in practical skills. Additionally, 92% of participants successfully produced AI-based instructional modules ready for implementation. This initiative concluded that AI integration has proven capable of reducing the time required to produce instructional materials while simultaneously improving the visual quality and diversity of educators’ instructional content.
PENGUATAN BRANDING DAN PEMASARAN DIGITAL BATIK ARANG SAWAHLUNTO Agus Nurofik; Patria Nagara; Yanti Murni; Muhammad Hendra; Sari Rahayu; Safardi Safardi; Desy Trismiyanti; Resiana Putri; Keysha Naswa Rahma Savitri
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Juli 2026
Publisher : Bajang Institute

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Abstract

Charcoal Batik is a unique product of the Sawahlunto creative industry, possessing a unique local culture based on its coal mining history. However, Batik Arang MS Sawahlunto's artisan partners still face serious challenges in terms of market visibility, weak brand identity, and limited adoption of digital marketing technology. This Community Service (PKM) activity aims to strengthen branding strategies and expand online market reach to boost partners' competitive advantage. The community service implementation method uses a participatory approach that includes field observations, interactive workshops, and intensive coaching in the creation of digital marketing assets. The results of this activity demonstrate a significant increase in partner capacity, marked by the development of a professional brand visual identity, ownership of business social media accounts (Instagram and TikTok), and understanding of e-commerce management. Through this sustainability program, Batik Arang MS Sawahlunto now has digital independence to reach regional and national markets.
Building Brand Trust: The Role of Marketing in the Comfort of Using Tokopedia in Lampung Province Elita Yuni Setiyarini; Titin Rosdyanti; Reza Hardian Pratama; Ida Ayu Debora Indriani; Agus Nurofik
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 2 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i2.617

Abstract

Kepercayaan merek (brand trust) merupakan faktor krusial dalam keberhasilan platform e-commerce, termasuk Tokopedia. Marketing memiliki peran penting dalam membangun kepercayaan tersebut guna meningkatkan kenyamanan pengguna dalam bertransaksi. Penelitian ini bertujuan untuk menganalisis bagaimana strategi pemasaran Tokopedia, termasuk digital marketing, program loyalitas, dan customer engagement, berkontribusi terhadap kenyamanan pengguna. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada pengguna Tokopedia dengan sampel 200 responden serta analisis data menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa strategi pemasaran yang efektif berpengaruh signifikan terhadap peningkatan brand trust, yang pada akhirnya meningkatkan kenyamanan penggunaan aplikasi. Faktor seperti keamanan transaksi, kredibilitas platform, dan kualitas layanan menjadi elemen utama yang menentukan kepuasan pengguna. Dengan demikian, Tokopedia perlu terus mengembangkan strategi pemasaran yang berorientasi pada pengalaman pengguna untuk memperkuat kepercayaan dan loyalitas pelanggan. Studi ini memberikan wawasan bagi pelaku e-commerce dalam mengoptimalkan strategi pemasaran guna menciptakan pengalaman berbelanja yang lebih nyaman dan aman bagi konsumen.  
Co-Authors Antonio, Ferdi Desy Trismiyanti Donny Dharmawan Dorris Yadewani Elita Yuni Setiyarini Heny Hidayati Ida Ayu Debora Indriani indrayani, tri irfa Keysha Naswa Rahma Savitri Lina Tio Luh Komang Candra Dewi Muhammad Hendra Nini Nini Patria Nagara Pratama, Reza Hardian Resiana Putri Safardi Safardi Sari Rahayu Sutiyem Sutiyem Titin Rosdyanti Yanti Murni Yoserizal Yoserizal