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All Journal Indonesian Journal Economic Review (IJER) Toplama
Agus Nurofik
Universitas Sumatera Barat
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Marketing Analysis of Innovation Products in Social Media Market Orientation Ferdi Antonio; Luh Komang Candra Dewi; Heny Hidayati; Donny Dharmawan; Agus Nurofik
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.842

Abstract

The purpose of this study is to analyze the obstacles and solutions regarding the marketing analysis of innovation products in social media market orientation. The method used in this study is a qualitative descriptive method. This method is supported by comprehensive secondary data sourced from theoretical books and theoretical practices in journal articles. The research results show that marketing analysis of innovation products in social media market orientation is a crucial approach in the digital era. When companies launch innovative products, whether in the form of new features, environmentally friendly products, or new culinary concepts, social media is no longer just a promotional channel, but rather a strategic ecosystem for understanding and responding to the market. Marketing innovative products within a market-oriented framework on social media requires a radical transformation in how companies interact with their audiences, shifting the focus from simply showcasing advanced features to truly meeting consumers' emotional and functional needs. The most crucial initial step is building a deep, data-driven understanding through active social listening to capture emerging conversations, complaints, and hidden trends within the community.
TRAINING TO ENHANCE TUTOR CAPACITY THROUGH THE USE OF ARTIFICIAL INTELLIGENCE (AI) IN THE DEVELOPMENT OF TEACHING MATERIALS FOR UNIVERSITY PROFESSORS AND SCHOOL TEACHERS IN SOLOK, WEST SUMATRA Agus Nurofik; Nini Nini; Dorris Yadewani; Lina Tio; Sutiyem Sutiyem; Yoserizal Yoserizal; Tri Irfa Indrayani
TOPLAMA Vol. 3 No. 3 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i3.543

Abstract

The rapid development of Artificial Intelligence (AI) opens up significant opportunities for transforming the world of education, particularly in terms of the efficiency of creating instructional materials. However, many educators in rural areas, such as in Solok, West Sumatra, have not yet made optimal use of this technology due to limited digital literacy. This community service initiative aims to enhance the capacity of instructors (university lecturers and school teachers) in the City and Regency of Solok to design, create, and develop AI-based interactive teaching materials. The approach involves hands-on workshops combined with intensive mentoring. The AI applications covered in the training included ChatGPT for developing syllabi and text-based materials, Gamma.app for visual presentations, and Quizizz AI for learning assessment. The target audience consisted of 45 participants, comprising university lecturers and high school teachers in Solok. Evaluation results from pre- and post-tests showed a 64% increase in participants’ theoretical understanding and a 78% increase in practical skills. Additionally, 92% of participants successfully produced AI-based instructional modules ready for implementation. This initiative concluded that AI integration has proven capable of reducing the time required to produce instructional materials while simultaneously improving the visual quality and diversity of educators’ instructional content.
Co-Authors Antonio, Ferdi Donny Dharmawan Dorris Yadewani Heny Hidayati indrayani, tri irfa Lina Tio Luh Komang Candra Dewi Nini Nini Sutiyem Sutiyem Yoserizal Yoserizal