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All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Affiat, Muhammad Riza
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Keputusan Pembelian Produk Air Minum Dalam Kemasan di Wilayah Jakarta Utara Tatiana, Yana; Andini, Dinda Ayu; Sulistyaningsih, Erny; Setyawati, Aswanti; Affiat, Muhammad Riza
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 10, No 1 (2024): Juni
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v10i1.1442

Abstract

Currently, there are many similar bottled drinking water products that have been competing with each other for several years and and become consumers' doubts in choosing several Aqua products and their competitors. There has been increasing competition among several companies, especially bottled drinking water, and companies have to improve product quality and maintain their brand image regarding consumer purchasing decisions. The aim of this research is to analyze how much influence product quality and brand image have on purchasing decisions for bottled drinking water products at PT Tirta Investama with the Aqua brand. This research uses a quantitative approach with multiple linear regression analysis tools. The number of samples in the North Jakarta area with a sample of 399 respondents using a cluster random sampling technique, namely people who consume the Aqua Company's bottled drinking water. From the research results, it was concluded that product quality and brand image each partially have a positive and significant effect on purchasing decisions. Meanwhile, simultaneously product quality and brand image have a positive and significant effect on purchasing decisions
Pelatihan Digital Marketing sebagai Strategi Pemasaran Modern di PT Wisata Jelajah Insani Mafrudoh, Lut; Indriyati, Indriyati; Affiat, Muhammad Riza
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.848

Abstract

Pemasaran digital telah menjadi salah satu strategi utama dalam meningkatkan daya saing bisnis di era digital. PT Wisata Jelajah Insani mengadopsi pendekatan ini dengan mengadakan pelatihan digital marketing bagi karyawannya guna meningkatkan pemahaman dan keterampilan mereka dalam pemasaran berbasis teknologi. Pelatihan ini mencakup berbagai teknik pemasaran digital, seperti Website Marketing, Email Marketing, dan Social Media Marketing, yang dirancang untuk meningkatkan visibilitas bisnis serta keterlibatan pelanggan (Customer Engagement). Metode yang digunakan dalam pelatihan ini meliputi sesi teori, praktik langsung, serta evaluasi berbasis kuantitatif dan kualitatif untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan pemahaman digital marketing sebesar 85%, peningkatan keterampilan merancang strategi pemasaran digital sebesar 80%, serta dampak positif terhadap interaksi media sosial (35% peningkatan dalam tiga bulan) dan peningkatan kunjungan situs web perusahaan sebesar 25%.Dengan hasil tersebut, pelatihan digital marketing terbukti memberikan manfaat yang signifikan bagi PT Wisata Jelajah Insani dalam memperkuat kehadiran digitalnya dan meningkatkan daya saing bisnis. Kerangka kerja yang diterapkan dalam program ini dapat menjadi model bagi perusahaan lain yang ingin mengembangkan strategi pemasaran digital secara efektif.
Co-Authors Andini, Dinda Ayu Aswanti Setyawati Indriyati Indriyati Mafrudoh, Lut Sulistyaningsih, Erny Yana Tatiana, Yana