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DECENTRALIZATION TO ACHIEVE REGIONAL INDEPENDENCE WITH COMPETITIVE ADVANTAGE AS A MODERATION Agustina Br Surbakti; Lakharis Inuzula; Zulkarnaini; Kheriah; Yusmika Indah; Salman
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2631

Abstract

This study aims to analyze the influence of decentralization, competitive advantage on the level of regional independence in the Lhokseumawe City government, and measure the magnitude of the interaction between decentralization and competitive advantage on the level of regional independence in the Lhokseumawe City government. Decentralization has aspects of strong and quality resource mechanisms, to management strategies including being superior in competing. Local governments must have the right method to be able to compete, so as to fulfill aspects of healthy and sustainable competitive advantage. Referring to competitive advantage, local governments must determine the right strategy, appropriate and guarantee local governments to appear "different" from other regions. Through this, the government will be able to guarantee the sustainability and welfare of the community in the long term. This study uses Moderated Regression Analysis (MRA) with data processing using SEM-PLS. Determination of the sample using Purposive Sampling of all apparatuses in the Lhokseumawe City Regional Work Unit with the number of selected samples being 122 apparatuses. The results of the study found that decentralization and competitive advantage had a significant effect on the level of regional independence. While competitive advantage has succeeded in becoming a quasi-moderation function, which means that the better the decentralization supported by competitive advantage, the higher the level of regional independence. Thus, the value of Regional Original Income (PAD) will be higher as an indicator of the expected level of independence.
SWOT ANALYSIS OF SABRI KUPI COFFEE SHOP IN LHOKSEUMAWE CITY Eka Saputri; Reza Mauliza; Assyifa Anzar Miati; Nurmila Tina; Intan Cahyani Rachman; Zulfikar Zulfikar; Yusmika Indah
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 4 No. 1 (2025): Januari
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v4i1.379

Abstract

This study aims to comprehensively analyze the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of Sabri Kupi Coffee Shop, a local business located in Lhokseumawe City, Aceh. Sabri Kupi was established in 2020, coinciding with the COVID-19 pandemic, and has since positioned itself as one of the coffee shops serving traditional Acehnese coffee while providing a comfortable space for social interaction. The research employs a descriptive qualitative method, with data collected through direct observation of the coffee shop’s operations and semi-structured interviews with the owner, employees, and regular customers. The findings reveal that Sabri Kupi has several notable strengths, including its strategic location, the distinctive taste of Aceh coffee, a friendly atmosphere, and adequate facilities. However, the study also identifies weaknesses, particularly limited promotional strategies and heavy reliance on coffee-based beverages. In terms of opportunities, the increasing trend of coffee consumption and the strong culture of socializing in coffee shops present significant prospects for business development. Conversely, threats primarily stem from the intense competition among numerous coffee shops in the surrounding area and the shifting preferences of consumers. Based on the SWOT analysis, this study provides insights and recommendations to strengthen Sabri Kupi’s market position, improve promotional efforts, and explore product diversification as strategies to enhance competitiveness in the local coffee industry.
ADOPTION OF THE JAMSOSTEK MOBILE (JMO) APPLICATION IN BPJS KETENAGAKERJAAN LHOKSEUMAWE BRANCH Hasya Tillah; Yuna Regita Cahyani; Chilvi Alnura; Rozatun Nufus; Yusmika Indah; Halimatus Sa’diyah; Rahmi Raihan
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 1 (2023): Januari
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v2i1.391

Abstract

This study examines the implementation of the Jamsostek Mobile Application (JMO) as a digital innovation by BPJS Ketenagakerjaan in delivering services to participants, particularly at the Lhokseumawe Branch Office. The purpose of this research is to analyze the extent of JMO implementation, the features utilized, and the challenges encountered. The research employs a descriptive qualitative method through observation and interviews. The findings show that the JMO application has provided significant benefits such as time efficiency, 24-hour service access, transparency of balance and claims information, and reduced manual administrative burdens. Nevertheless, challenges remain, including limited digital literacy, restricted internet access, and technical issues within the application. User data also indicate fluctuations, these trends highlight the inconsistency of usage despite continuous feature development. Therefore, sustainable socialization, digital literacy improvement (especially for informal workers and the elderly), system stability enhancement, and collaboration with labor communities and digital villages are needed to optimize JMO adoption and strengthen public trust in BPJS Ketenagakerjaan.