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All Journal Indonesian Journal Of Business And Economics Journal of Economics and Social Sciences Research Economics Management and Business
Hamiduddin, Ahmad Yahya
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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THE EFFECTIVENESS OF VIRAL MARKETING ON PURCHASE DECISIONS THROUGH CUSTOMER TRUST ON THE TOKOPEDIA PLATFORM Hendrawan, Diky Angga; Nabilah, Anisah; Hamiduddin, Ahmad Yahya; Harto, Harto
Indonesian Journal Of Business And Economics Vol 7 No 2 (2024)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v7i2.11009

Abstract

Viral Marketing is a type of marketing that is low-cost because it relies on social media to spread information. The phenomenon of online shopping is increasingly becoming the choice of many people, because shopping online can save time without having to go to a physical location to shop. There are several factors that consumers need to consider before making a purchasing decision, such as trust, where in making online transactions it is important to have certainty, ease in finding the desired product, and clear information about the product and how to buy. This study was conducted using descriptive and verification methods, which then produced conclusions and suggestions. Samples were collected using the Incidental Sampling method, with a total of 205 respondents. Based on the analysis that has been done, this study proves that Viral Marketing has a significant influence on Customer Trust. Furthermore, Customer Trust also has a significant influence on Purchasing Decisions. In addition, Viral Marketing has a significant influence on Purchasing Decisions.
Permasalahan Kasus Bank Century Beserta Penyelesaian: Permasalahan Kasus Bank Century Beserta Penyelesaian Putra, Saiful Aminudin Al Kusuma; Diarra, Salim; Yaqin, Mohamad Ainul; Asmawan, Yudhi Ferdi Andri; Hamiduddin, Ahmad Yahya; Hikmah, Nuril
REMB : Research Economics Management and Business Vol 3 No 2 (2025): REMB : Research Economics Management and Business (In Progress)
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v3i2.1993

Abstract

Krisis keuangan global pada tahun 2008 memberikan dampak yang serius terhadap sektor perbankan nasional, salah satunya ditandai dengan kasus Bank Century. Bank ini mengalami permasalahan likuiditas dan solvabilitas yang berakhir pada penarikan dana nasabah secara terburu-buru, sehingga ditetapkan sebagai bank gagal berdampak sistemik oleh Komite Stabilitas Sistem Keuangan (KSSK). Penelitian ini bertujuan untuk menganalisis strategi penyelamatan Bank Century, penerapan Good Corporate Governance (GCG), serta peran inovasi digital dalam upaya memperkuat ketahanan sistem perbankan di Indonesia. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus, menggunakan data sekunder dari dokumen resmi, laporan lembaga keuangan, dan literatur akademik. Hasil penelitian menunjukkan bahwa penyelamatan Bank Century dilakukan melalui pemberian Fasilitas Pendanaan Jangka Pendek (FPJP), pengambilalihan oleh Lembaga Penjamin Simpanan (LPS), penempatan manajemen, serta pengalihan aset dan liabilitas kepada bank perantara. Selain itu, penerapan prinsip-prinsip GCG dan penguatan inovasi digital menjadi langkah strategi untuk meningkatkan efisiensi, transparansi, dan daya saing perbankan nasional. Kasus Bank Century menjadi pelajaran penting bagi otoritas keuangan dalam membangun sistem perbankan yang sehat dan tangguh menghadapi risiko sistemik.
Digital Business Transformation: Innovation and Competitiveness Strategies in the Economy 4.0 Era Hamiduddin, Ahmad Yahya
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.966

Abstract

This study discusses digital business transformation as a strategy for innovation and increased competitiveness in the era of Economy 4.0. The background of this study stems from fundamental changes in the way companies operate, interact with consumers, and utilize digital technology as the main support for business activities. The objectives of this research are to analyze the digital transformation strategies pursued by business actors, identify the challenges faced, and formulate implications for competitiveness at the national and global levels. The research method used is a qualitative approach with a descriptive-analytical method. Data was collected through literature studies, in-depth interviews with business actors and experts, and non-participant observation of digital business practices in the e-commerce, fintech, and MSME sectors. Data analysis was carried out through the stages of reduction, presentation, and conclusion drawing using source triangulation techniques to ensure the validity of the findings. The results of the study show that digital transformation provides great opportunities to expand markets, improve efficiency, and create new innovation-based business models. However, the main challenges that arise include the internet access gap, low digital literacy, limited human resources, and data security threats. These findings confirm that the success of digital transformation depends not only on technology but also on the readiness of an ecosystem involving collaboration between the government, the private sector, academia, and the community. The implications of this research emphasize that digital business transformation is key to competitiveness in the global era, but it must be accompanied by inclusive strategies, supportive policies, and sustainable investment in human resource development. Thus, digital transformation can be a driving force for sustainable and equitable national economic growth.
Co-Authors Asmawan, Yudhi Ferdi Andri Diarra, Salim Harto, Harto Hendrawan, Diky Angga Hikmah, Nuril Nabilah, Anisah Putra, Saiful Aminudin Al Kusuma Yaqin, Mohamad Ainul