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All Journal JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Research Economics Management and Business
Saiful Aminudin Alkusuma Putra
Universitas Negeri Sunan Ampel Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Digital Marketing Model Uses Social Media to Get Out Of The Economic Crisis Caused By Covid 19 Putra, Saiful Aminudin Al Kusuma; Sucipto, Beni; Rachmadana, Satria Lintang
Journal of Economics Education and Entrepreneurship Vol 3, No 1 (2022): JEE, April 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i1.5032

Abstract

The phenomenon of covid-19 has not been completed because the virus continues to mutate from the alpha, delta, gamma to Omicron variants, this variant is more virulent and quickly spreads than the previous variant. The impact is still being felt today. This study aims to investigate how SMEs can deal with crises and the strategies they have used to maintain their business, to prepare SMEs for future crises. The population in this study are SMEs who are members of the Institute for Modern Creative Industries (LIKM). The sampling technique used purposive sampling technique with 6 sources. This research is a type of qualitative research with a case study approach. The type of case study used is a collective or multiple case study. This study uses primary data. Data collection techniques used in this study were interviews and observation. The data analysis technique used is the spiral model technique. The results of this study, so that SMEs can survive the strategy used is to increase advertising and promotion through social media. Marketing using social media clearly has a very high effectiveness and contributes to sales volume. The marketing model found shows that the higher the understanding of business actors on the potential of digital marketing using social media, the more precise they will be in choosing a marketing model using social media
International Portfolio Diversification Opportunities For Stock Market Investors: Peluang Diversifikasi Portofolio Internasional Bagi Investor Pasar Saham Fathoni, Mohammad; Firda, Elis Anista; Putra, Saiful Aminudin Al Kusuma Putra Aminudin Al Kusuma
REMB : Research Economics Management and Business Vol 1 No 1 (2023): REMB - Research Economics Management & Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v1i1.1700

Abstract

Investor Islam dibatasi karena mereka hanya dapat berinvestasi pada produk yang sesuai dengan Syariah,bila dibandingkan dengan investor konvensional yang tidak dibatasi, dengan adanya diversifikasi internesional maka memberikan peluang kepada investor syariah untuk meningkatkan return mereka. Metodologi yang digunakan adalah pendekatan melalui studi literatur. penulis menggunakan sumber penelitian empiris dengan mengumpulkan data dan informasi yang berkaitan International Portfolio Diversification dari Journal International bereputasi, buku dan juga website terpercaya. Hasil penelitian ini menyimpulkan bahwa terdapat dua model investasi yangbisa diterapkan antara diversifikasi atau Concentrated karena kedua metode tersebut sudah terbukti secara empiris telah menghasilkan return bagi para investor dipasar modal, baik investor yang berpegang dalam prinsip syariah atau tidak. Ahirnya penulis menyimpulkan bahwa semakin tinggi tingkat literasi investor tentang pasar modal maka semakin tinggi tingkat return yang akan dihasilkan
Co-Authors Fathoni, Mohammad Firda, Elis Anista Rachmadana, Satria Lintang Sucipto, Beni