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All Journal BISEI: Jurnal Bisnis dan Ekonomi Islam Journal of Economics and Social Sciences Jurnal Pengabdian Masyarakat Research Economics Management and Business
Asmawan, Yudhi Ferdi Andri
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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Meningkatkan Value Produk UMKM Melalui Digital Marketing Di Desa Pagerwojo, Kabupaten Jombang: : Value Produk, Digital Marketing, UMKM Pagerwojo Islachiyana, Rifda; Fathoni, Muhammad; Asmawan, Yudhi Ferdi Andri; Amala, Karisma Wahyu; Agil, Muhammad; Hamidudin, Ahmad Yahya; Putra, Saiful Aminudin Al Kusuma
REMB : Research Economics Management and Business Vol 2 No 1 (2024): REMB - Research Economics Management & Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v2i1.1692

Abstract

Pelaku UMKM memiliki peranan penting bagi perekonomian Indonesia. Untuk menghadapi era 5.0, sistem pemasaran harus berubah dari tradisional menjadi digital marketing. Sumberdaya yang dimiliki pelaku UMKM menjadi salah satu faktor yang menentukan bagaimana media sosial dan e-commerce ini dapat di kelola dengan baik yang berimplikasi pada kemungkinan terjadinya kenaikan omset, Penelitian ini menjelaskan bagaimana pemanfaatan media sosial untuk memasarkan produk UMKM di Desa Pagerwojo, sebab Posisi UMKM dalam perekonomian nasional memiliki peran penting dan strategis. Kondisi ini sangat dimungkinkan karena keberadaan UMKM cukup dominan dalam perekonomian Indonesia. Tujuan dari penelitian ini adalah untuk memperkenalkan produk UMKM kepada masyarakat luas untuk mencapai potensi pasar yang lebih besar. Metode penelitian ini adalah kualitatif dengan menggunakan pendekatan case study. Hasil penelitian menunjukkan bahwa 5 pelaku UMKM di Desa Pagerwojo dalam kualitas dan kemasan produk merupakan faktor penting yang harus diperhatikan agar memiliki nilai jual yang tinggi. Selain itu, pemanfaatan media sosial secara konsisten juga dapat memberikan prospek yang baik untuk meningkatkan angka penjualan produk UMKM di Desa Pagerwojo Kabupaten Jombang. Sistem pemasaran digital yang menyediakan platform jual beli secara daring dapat memudahkan proses pemesanan dan pembelian, sehingga pembeli dapat berinteraksi langsung dengan pemilik UMKM untuk melakukan transaksi.
Permasalahan Kasus Bank Century Beserta Penyelesaian: Permasalahan Kasus Bank Century Beserta Penyelesaian Putra, Saiful Aminudin Al Kusuma; Diarra, Salim; Yaqin, Mohamad Ainul; Asmawan, Yudhi Ferdi Andri; Hamiduddin, Ahmad Yahya; Hikmah, Nuril
REMB : Research Economics Management and Business Vol 3 No 2 (2025): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v3i2.1993

Abstract

Krisis keuangan global pada tahun 2008 memberikan dampak yang serius terhadap sektor perbankan nasional, salah satunya ditandai dengan kasus Bank Century. Bank ini mengalami permasalahan likuiditas dan solvabilitas yang berakhir pada penarikan dana nasabah secara terburu-buru, sehingga ditetapkan sebagai bank gagal berdampak sistemik oleh Komite Stabilitas Sistem Keuangan (KSSK). Penelitian ini bertujuan untuk menganalisis strategi penyelamatan Bank Century, penerapan Good Corporate Governance (GCG), serta peran inovasi digital dalam upaya memperkuat ketahanan sistem perbankan di Indonesia. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus, menggunakan data sekunder dari dokumen resmi, laporan lembaga keuangan, dan literatur akademik. Hasil penelitian menunjukkan bahwa penyelamatan Bank Century dilakukan melalui pemberian Fasilitas Pendanaan Jangka Pendek (FPJP), pengambilalihan oleh Lembaga Penjamin Simpanan (LPS), penempatan manajemen, serta pengalihan aset dan liabilitas kepada bank perantara. Selain itu, penerapan prinsip-prinsip GCG dan penguatan inovasi digital menjadi langkah strategi untuk meningkatkan efisiensi, transparansi, dan daya saing perbankan nasional. Kasus Bank Century menjadi pelajaran penting bagi otoritas keuangan dalam membangun sistem perbankan yang sehat dan tangguh menghadapi risiko sistemik.
Penguatan Pendidikan Karakter Anak di Era Digital bagi Guru PAUD/RA/ TPQ di Desa Ngampungan Bareng Budiman, Budiman; Wahono, Heru Totok Tri; Asmawan, Yudhi Ferdi Andri
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Juni 2025
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v4i1.222

Abstract

The transformation of education in the digital age requires PAUD/RA/TPQ teachers to be able to integrate character values into a contextual and technology-based learning process. However, the reality in the field shows that most teachers still experience difficulties in utilising digital media for character education. Given this situation, this community service activity aims to enhance teachers' understanding and skills in implementing character education that aligns with digital advancements. The method employed is participatory training, which includes theoretical instruction, interactive discussions, and hands-on practice in developing digital learning media for character education. Participants took pre-tests and post-tests before and after the training to measure improvements in understanding. The results show a significant improvement, with an average pre-test score of 58.75 and a post-test score of 87.50. Additionally, feedback on the content, methods, and facilitators was highly positive, with over 90% of participants expressing satisfaction and relevance regarding the training. This activity was attended by 80 participants, with an attendance rate of 96% of the target. Participants' enthusiasm was reflected in their active participation in discussion and practice sessions, as well as their commitment to apply the training outcomes in their respective educational Institutions. Thus, this activity successfully enhanced teachers' competencies in implementing digital-based character education and highlighted the importance of strengthening teachers' roles in addressing current educational challenges.
Strategic Human Resource: The Key to Future Business Sustainability Asmawan, Yudhi Ferdi Andri; Rafica, Vivia Maya
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.963

Abstract

This study examines the crucial role of Strategic Human Resource Management (HRM) as a key to future business sustainability. In a business landscape that continues to experience disruption, this study uses a descriptive-qualitative approach with a literature review method. The results show that Strategic HRM plays a fundamental role in creating sustainable competitive advantage. Strategic HRM transforms human resources into unique, non-imitable strategic assets and becomes a key source of innovation. In addition, this approach builds mutually beneficial relationships with employees, which encourages loyalty and high productivity. Finally, Strategic HRM ensures that every HR practice, from recruitment to compensation, is aligned with the company's overall vision and strategy.
SME Owners Rationality Perspective Digital Marketing Innovation and Sales Performance in Jombang Atmojo, Cahyo Tri; Putra, Saiful Aminudin Al Kusuma; Asmawan, Yudhi Ferdi Andri
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 11 No 1 (2026): Juni 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v11i1.12006

Abstract

This study aims to analyze the rationality of MSME actors in making decisions regarding digital marketing strategy innovation and its impact on sales performance among MSMEs in Jombang Regency. The research employed a qualitative approach with a descriptive exploratory design. The informants consisted of dimsum culinary MSMEs, Jombang batik craft MSMEs, and bag and clothing craft MSMEs that had implemented digital marketing in their business activities. Data were collected through in-depth interviews, observation, and documentation. Data analysis used the interactive model of Miles and Huberman, including data reduction, data presentation, and conclusion drawing. The findings revealed that the rationality of MSME actors in decision-making was influenced by their ability to identify market opportunities, promotional cost efficiency, utilization of digital technology, and the need to improve business competitiveness. The digital marketing innovations implemented included the use of social media, marketplaces, live shopping, visual promotion, cultural storytelling, and collaboration with content creators. The implementation of digital marketing strategies was proven to improve sales performance through market expansion, increased consumer interaction, stronger business branding, and improved customer loyalty. This study indicates that the success of digital marketing in MSMEs is determined not only by technology adoption but also by the ability of business actors to make rational, adaptive, and innovative decisions according to market needs
Co-Authors Amala, Karisma Wahyu Atmojo, Cahyo Tri Diarra, Salim Hamiduddin, Ahmad Yahya Hamidudin, Ahmad Yahya Hikmah, Nuril Islachiyana, Rifda MUHAMMAD AGIL Muhammad Fathoni, Muhammad Putra, Saiful Aminudin Al Kusuma Rafica, Vivia Maya Wahono, Heru Totok Tri Yaqin, Mohamad Ainul