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All Journal JURNAL ABDIMAS PLJ Jurnal Sosialita: Jurnal Kajian Sosial dan Pendidikan
Tarto
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL ABDIMAS PLJ

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PENINGKATAN MANAJEMEN DAN STRATEGI BISNIS PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Sutrisno, Niantoro; Tarto; Astuti, Enny Diah; Utami, Rahayu Tri; Primarni, Amie
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1606

Abstract

The existence of Micro, Small adn Medium Enterprises (UMKM) can create jobs and empower households to earn income. UMKM have a very large role in economic growth, as aprovider of jobs and also as a source of income for the community. Therefore, empowerment is needed so that UMKM can develop further and be able to support the stability of the national economy. The development of the era, technology and competition in the business world which is getting higher every day makes UMKM actors have to have a good business strategy to be able to compete with their competitors. Various problems in running  a business occur in today’s economy. The millenial generation has a differnt perspective from the previous generation. Their purchasing power is needed not like the generation above them who are more established, but they can get goods and services that are much cheaper. Several aspects play an important role in determining consumer purchasing power. This community service activity is carried out to help UMKM in Warnasari Village, Bandung regency in facing sompetition in the digital era. By learning about daily financial managment, conducting digital promotions, and also knowing how to determine the ideal selling price.
Co-Authors Astuti, Enny Diah Esti Setiawati Jamlean, Susana Monica Matdoan, Muhammad Jahja Zein Mujiyono Sukadari Sunarti Sutrisno, Niantoro Utami, Rahayu Tri Waruwu, David El Roy Wokanubun, Marlina