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All Journal Khatulistiwa Law Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Wacana: Jurnal Ilmu Sosial dan Ilmu Politik Interdisiplin Sambulugana Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Applied Information Technology and Computer Science (AICOMS)
Rahman , Abdul
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Immunology & microbiology Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decision To Purchase Fried Chicken At Albaik Kampung Bali Branch In Bengkulu City Putri Utami, Aisyah; Anggriani, Ida; Rahman , Abdul
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1600

Abstract

In today's companies, they are required to compete competitively (competition rivalry) which creates and maintains loyal consumers (more specifically called customers), and one of them is through “war between brands”. In the era of globalization, producers are faced with competition to achieve brand dominance. This research aims to determine the influence of Brand Awareness, Brand Image and Brand Trust on the decision to purchase Fried Chicken at Albaik Branch, Kampung Bali, Bengkulu City. The sample in this study was 52 customers who had purchased fried chicken at Albaik Branch, Kampung Bali, Bengkulu City. Data collection techniques by questionnaires. The analytical method used is Multiple Regression analysis, t hypothesis test and f hypothesis test. The regression results show that there is a positive influence between Brand Awareness, Brand Image and Brand Trust on purchasing decisions at Albaik Branch, Kampung Bali, Bengkulu City because the direction of the regression has a positive direction, namely Y = 7,300 + 0.240X1 + 0.401X2 + 0.157X3. Brand Awareness has an influence but is not significant on purchasing decisions at Albaik Branch, Kampung Bali, Bengkulu City, because the significant value of 0.89 is greater than 0.05. This means that as attention to Brand Awareness decreases, purchasing decisions will decrease. The image brand has a significant influence on the decision to purchase fried chicken at Albaik Branch in Kampung Bali, Bengkulu City because the significant value of 0.005 is smaller than 0.05. This illustrates that as the Brand Image increases, purchasing decisions increase. Brand Trust has an influence but is not significant on the decision to purchase fried chicken Albaik Branch, Kampung Bali, Bengkulu City, because the significant value of 0.77 is greater than 0.05. This means that decreasing attention to Brand Trust will reduce the decision to purchase fried chicken at Albaik Branch, Kampung Bali, Bengkulu City. Brand Awareness, Brand Image, and Brand Trust have a significant influence together on the decision to purchase fried chicken at Albaik Branch, Kampung Bali, Bengkulu City, thus the initial hypothesis proposed is proven (Ha is accepted), namely there is a significant influence between Brand Awareness, Brand Image and Brand Trust on purchasing decisions together. The coefficient of determination of R square is 0.543. This means that Brand Awareness, Brand Image and Brand Trust influence purchasing decisions by 54.3% while the remainder (100-54.3%=45.7%) is influenced by other factors not examined in this research.
Pemberdayaan Kelompok Pemulung Poi Panda Melalui Pembuatan Tas dari Limbah Pembungkus Jas Jus di Kawatuna Muliadi, Muliadi; Samsuria, Samsuria; Rahman , Abdul; Ade Irawan, Muhammad; Latifa, Latifa
Sambulu Gana : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Januari 2024
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/sambulu_gana.v3i1.4054

Abstract

Pandangan terhadap pemulung sampah dapat dilihat dari berbagai sudut pandang, bila memandang pemulung sampah sebagai mitra dari sisi kacamata positif akan terlihat manfaat besar yang diraih dari kegiatan memulung, namun praktiknya masih rendahnya pendapatan para pemulung, sehingga diperlukan pengetahuan dan keterampilan kepada kelompok mitra dalam mengolah sampah, khususnya sampah plastik pembungkus jas-jus menjadi produk kerajinan tangan. Produk yang dapat dihasilkan dari kerajinan tangan pembungkus jas-jus adalah berupa Tas dengan berbagai model dan bentuk. Memberikan pengetahuan kepada kelompok mitra tentang kewirausahaan, seperti cara memulai suatu usaha, bagaimana memilih usaha yang tepat sesuai dengan potensi yang dimiliki, manajemen keuangan dasar, pembukuan, manajemen produksi, dan manajemen pemasaran. Selain memberikan pengetahuan tentang manajemen berwirausaha, Tim Pengabdian pada masyarakat juga berusaha menanamkan jiwa kewirausahaan dalam diri kelompok mitra, serta memotivasi mitra untuk mengubah hidup menjadi lebih maju dengan cara berwirausaha memanfaatkan potensi sampah yang ada disekitarnya
The Factors Affecting Performance of Employee at the Semidang Alas Maras Sub-District Office Seluma Regency Efendi, Sekuan; Angriani , Ida; Rahman , Abdul
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.330

Abstract

This research is an article that raises the performance of employees. In this study, it focuses more on what factors affect employee performance at the Semidang Alas Maras Sub-district Office, Seluma Regency, especially for individual factors, psychological factors and organizational factors. The research method uses quantitative methods and data analysis with multiple linear regression test with SPSS for windows version 23 application. The results of data processing prove that there is a significant influence for individual factors, psychological factors and organizational factors on the performance of the employees of the Semidang Alas Maras Subdistrict Office, Seluma Regency. The effect on the performance of the employees of the Semidang Alas Maras Sub-district Office, Seluma Regency, is seen from the beta coefficient value, namely the psychological factor has a standard beta coefficient value of 0.201, then followed by organizational factors which have a standard coefficient value of beta 0.129 while for individual factors has a standard coefficient value of beta 0.074 . From the analysis of the data produced, it can be concluded that psychological factors are the dominant factors that have the greatest influence on the tendency of employee performance at the Semidang Alas Maras Subdistrict Office, Seluma Regency.
Pemrosesan Query dan Pemeringkatan Judul Berita Terkait Gubernur Jawa Barat Menggunakan TF-IDF dan Cosine Similarity Saputra, Chandra; Wilcent , Wilcent; Irsyad , Hafiz; Rahman , Abdul
Applied Information Technology and Computer Science (AICOMS) Vol 4 No 1 (2025)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/aicoms.v4i1.1799

Abstract

Increasing efficiency and relevance in searching for news information is a pressing need in the digital era. This study aims to develop a news title ranking system based on keywords (queries) by combining the Term Frequency-Inverse Document Frequency (TF-IDF) and cosine similarity methods. The data used are 2,507 news titles from four of the most popular news sites in Indonesia, namely Kompas.com, Detik.com, CNNIndonesia.com, and Tempo.com in the last one year. The stages carried out include web scraping, pre-processing (case folding, tokenizing, stopwords removal, and stemming), word weighting using TF-IDF, similarity calculation using cosine similarity, to system performance evaluation with accuracy, precision, recall, and f1-score metrics. The test results on three different queries show that the system is able to provide very good results with an average accuracy of 99.75%, precision 96.67%, recall 100%, and f1-score 98.33%. This study shows that the combination of TF-IDF and cosine similarity is effective in optimizing the search for news titles that are relevant to the entered query.
Strategi Komunikasi Politik Partai Gerindra Di Kota Palangka Raya Dalam Pemilu 2024 Dan Pilkada 2025 Rahman , Abdul; Pransiska, Anita; R Siagian, Enika; Fernanda Fajeri, Mochammad; Salsabila; Sunarno, Ali; Karliani, Eli
Wacana: Jurnal Ilmu Sosial dan Ilmu Politik Interdisiplin Vol. 12 No. 1 (2025): Wacana: Jurnal Ilmu Sosial dan Ilmu Politik Interdisiplin
Publisher : Jurusan Ilmu Pemerintahan Universitas Palanfka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/wacana.v12i1.21416

Abstract

This study aims to examine the Gerindra Party's political communication strategy in conveying its political message to the people of Palangka Raya in the 2024 General Election and the 2025 Regional Election. Through interviews with party cadres, this study found that Gerindra's political communication in Palangka Raya relies heavily on two main aspects: the use of social media and direct meetings. Social media was chosen because of its efficiency in reaching a wider audience, especially young voters, while direct meetings were emphasized more to reach community groups in areas that are not yet fully accessible by the internet. The Gerindra Party also faces challenges in dealing with hoaxes and inaccurate information and adapting to differences in communication at the central and regional levels. These findings are expected to provide insight into political communication strategies in more effective campaigns in the future.
Analisis cash rasio pada koperas simpan pinjam serawai mandiri di bengkulu selatan Saputri, Rahma; Susanti , Neri; Rahman , Abdul
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cooperatives are an essential pillar of Indonesia's economy and play a revolutionary role in improving public welfare. The history of cooperatives in Indonesia began in 1896 with Raden Ngabei Aria Wiriatmadja in Purwokerto. This study aims to analyze the cash ratio of the Serawai Mandiri Cooperative to understand the patterns of cash inflows and outflows and to assess the cooperative's financial condition.The analysis shows that the operating cash flow ratio of 1.04 reflects the cooperative's ability to cover short-term liabilities, although the figure is close to the safe threshold. Conversely, the cash flow coverage ratio of 0.0606 indicates potential difficulty in meeting debt obligations, which could affect liquidity if not addressed promptly.The cooperative has a cash-to-interest coverage ratio of 5.23, indicating a good capacity to pay interest on its debt. Similarly, the cash coverage ratio for current liabilities of 1.04 shows a relatively stable financial position, though still vulnerable to changes in income and obligations.Investment in fixed assets is evident from the high capital expenditure ratio (14.81), reflecting a long-term strategy but one that carries risks if cash flow is insufficient. The total debt ratio of 0.232 indicates a conservative funding structure with low dependence on debt. However, the cooperative could still optimize debt financing for growth.Interestingly, the ratio of operating cash flow to net income is very high at 192.86, suggesting that operational cash flow is significantly higher than net income—an indication of high-quality earnings and sound financial health.Overall, the cooperative is in fairly good financial condition but still requires careful cash and liability management to remain stable and continue to grow.
The Influence Of Consumer Trust And Satisfaction On Customer Loyalty At Sakti Photo Studio Manna Bengkulu Selatan Aprizal, Aprizal; Hanila , Siti; Rahman , Abdul
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.445

Abstract

This research aims to determine the influence of trust on customer loyalty at Sakti Photo Studio Manna Bengkulu Selatan, to determine the influence of consumer satisfaction on customer loyalty at Sakti Photo Studio Manna Bengkulu Selatan and to determine the influence of consumer trust and satisfaction on customer loyalty at Sakti Photo Studio Manna Bengkulu South. The data collection method in this research is using a questionnaire and the analysis method is multiple linear regression. Based on the research results, it was found that trust has a significant effect on customer loyalty at Sakti Photo Studio Manna, South Bengkulu because the significance value is 0.000 < 0.05. Consumer satisfaction has a significant effect on customer loyalty at Sakti Photo Studio Manna South Bengkulu because the significance value is 0.017 < 0.05. Consumer trust and satisfaction have a significant effect on customer loyalty at Sakti Photo Studio Manna South Bengkulu because the significance value is 0.000 < 0.05.
PERAN KPPAD KALIMANTAN BARAT DALAM PERLINDUNGAN HUKUM ANAK KORBAN KEJAHATAN SEKSUAL: Analisis Kritis Efektivitas dan Kendala Apriandi, Seldy; Achmad, Firdaus; Rahman , Abdul
Khatulistiwa Law Review Vol. 5 No. 1 (2024): Khatulistiwa Law Review
Publisher : Fakultas Syariah Institut Agama Islam Negeri (IAIN) Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/klr.v5i1.5090

Abstract

Penelitian ini menganalisis peran, efektivitas, dan kendala yang dihadapi Komisi Perlindungan dan Pengawasan Anak Daerah (KPPAD) Provinsi Kalimantan Barat dalam memberikan perlindungan hukum bagi anak korban kejahatan seksual di Kota Pontianak. Tingginya angka kasus kekerasan seksual terhadap anak menuntut evaluasi kritis terhadap peran lembaga pengawasan seperti KPPAD. Dengan menggunakan metode penelitian kualitatif dengan pendekatan yuridis-empiris, penelitian ini mengkaji bagaimana KPPAD menjalankan mandatnya serta tantangan nyata di lapangan. Data primer diperoleh melalui wawancara mendalam dengan komisioner KPPAD, sementara data sekunder mencakup peraturan perundang-undangan dan studi literatur. Hasil penelitian menunjukkan bahwa KPPAD telah menjalankan peran multifaset yang mencakup pencegahan, pengawasan, pendampingan hukum, hingga rehabilitasi. Namun, analisis kritis mengungkap sejumlah kendala fundamental yang menghambat efektivitasnya, antara lain keterbatasan anggaran, sumber daya manusia yang belum terspesialisasi, tantangan koordinasi antar-lembaga, serta hambatan sosio-kultural di masyarakat. Disimpulkan bahwa meskipun KPPAD memiliki peran strategis, efektivitasnya belum optimal. Diperlukan penguatan kelembagaan melalui alokasi anggaran yang memadai, peningkatan kapasitas SDM, dan penyusunan protokol koordinasi yang lebih solid antar-instansi penegak hukum dan layanan sosial.
Co-Authors Ade Irawan, Muhammad Ali Sunarno Angriani , Ida Apriandi, Seldy Aprizal Aprizal Chandra Saputra Efendi, Sekuan Eli Karliani Fernanda Fajeri, Mochammad Firdaus Achmad Hanila , Siti Ida Anggriani Irsyad , Hafiz Latifa, Latifa Muhammad Irfan Muliadi Pransiska, Anita Putri Utami, Aisyah R Siagian, Enika Salsabila Samsuria, Samsuria Saputri, Rahma Silmi, Muhammad Andhika Siregar , Zulli Umri Susanti , Neri Wilcent , Wilcent