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All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum
Harbiyah G Harbiyah G
Universitas Muhammadiyah Aceh
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kepemimpinan Spritual dan Motivasi Spritual Terhadap Kualitas Pelayanan Syariah Grand Permata Hati Banda Aceh Ichsan Akmal Mazas; Aida Fitri; Harbiyah G Harbiyah G
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6014

Abstract

This study aims to examine the influence of spiritual leadership and spiritual motivation on the quality of Sharia-compliant services at Grand Permata Hati Hotel. The method used in this research is a quantitative approach aimed at determining the influence or relationship between two or more variables in a study. The sample size for this research consists of 100 respondents. The sampling technique used for data collection in this study was non-probability sampling, specifically employing accidental sampling. Research data were gathered through questionnaires and documentation studies. Hypothesis testing was conducted using multiple linear regression analysis, the F-test (simultaneous testing), and the t-test (partial testing) to examine the effect of independent variables on the dependent variable with a 95% confidence level (α = 0.05). The research findings indicate that at a 5% significance level, the F-statistic value (43.403) exceeds the F-critical value (2.704), demonstrating that spiritual leadership and spiritual motivation simultaneously influence the quality of sharia services at Hotel Grand Permata Hati Banda Aceh. Additionally, partial testing shows all variables accept Ha and reject Ho, as the T-statistic values exceed the T-critical values. Thus, the study implies that spiritual leadership and motivation significantly impact the quality of sharia services at Hotel Grand Permata Hati Banda Aceh.
Keputusan Bisnis: Teknologi Artificial Intelligence dan Strategi Bisnis Muhammad Jaka Wirataman; Aida Fitri; Harbiyah G Harbiyah G
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 1 (2025): April 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i1.6529

Abstract

Artificial Intelligence technology and strategy play an important role in business decision making. However, technology and business strategy have a very important influence on business actors in making decisions. The purpose of this quantitative study is to determine the impact of artificial intelligence technology and business strategy on business decisions in Banda Aceh. The method used in this study is a quantitative method that aims to determine the influence or relationship between two or more variables in a study. This study involved 96 respondents spread across Banda Aceh City. Based on respondents who decided to do business and researchers using a random sampling method. Research data were collected through a list of questions/questionnaires and documentation studies. Hypothesis testing using multiple linear regression analysis, F test (simultaneous) and t test (partial) is intended to determine the effect of independent variables on dependent variables at a 95% confidence level (α = 0.05). The results of the study indicate that artificial intelligence technology has a strong influence on business decisions, and business strategies have a close influence on business decisions. If combined simultaneously there is a significant contribution to business decisions in Banda Aceh City, with a contribution of 288.670% of its variance. This study can not only be used for ongoing business actors but also for novice business actors significantly. So, the implication in this study is that artificial intelligence and strategy can influence business decisions in Banda Aceh.
Loyalty: The Use of Chatbots and Social Media Marketing with User Satisfaction as a Mediating Variable Aida Fitri; Muhammad Jaka Wiratama; Daffa Azka; Harbiyah G Harbiyah G
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 2 (2025): October 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i2.6907

Abstract

Chatbots and social media marketing (SMM) have emerged as two primary tools utilized by companies to enhance customer experience and foster customer loyalty. The objective of this quantitative study is to examine the influence of chatbot usage and social media marketing on customer loyalty, with user satisfaction serving as a mediating variable. A total of 96 respondents from the city of Banda Aceh participated in the survey, selected using a random sampling technique based on individuals actively engaged in business activities. Data were collected through questionnaires and documentation review. Hypothesis testing was conducted using multiple linear regression analysis, including both F-tests (simultaneous) and t-tests (partial), at a 95% confidence level (α = 0.05). The findings indicate that chatbots have a strong influence on customer loyalty, and social media marketing demonstrates a close relationship with customer loyalty. Furthermore, user satisfaction significantly mediates the relationship between these digital tools and loyalty. The implication of this research is that the integration of chatbots and social media marketing, mediated by user satisfaction, significantly influences customer loyalty.
The Marketing Strategy of Hermes Palace Hotel Banda Aceh for Improving Global Market Competitiveness Miranda Hakim; Harbiyah G Harbiyah G
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 9 No. 2 (2025): October 2025
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v9i2.7336

Abstract

Marketing strategy is a plan designed to compete in the market on a sustainable basis. Hermes Palace Hotel Banda Aceh is the only five-star hotel in Aceh, located on Jalan T. Panglima Nyak Makam, Lambhuk, Ulee Kareng, Banda Aceh, Aceh. Competitiveness refers to the ability of a company to excel in service and product delivery compared to other companies. The global market is a marketplace whose scope covers the entire world or the international level.The research problem of this study is: What are the marketing strategies of Hermes Palace Hotel Banda Aceh in enhancing competitiveness in the global market? The objective of this study is to describe the strategies employed by Hermes Palace Hotel Banda Aceh to strengthen its competitive advantage in the global market. The research method applied in this study is a qualitative approach. The research data were obtained through semi-structured interviews with two respondents, namely the Assistant Sales Marketing Manager and a Sales Marketing Staff member. The findings of this study reveal that Hermes Palace Hotel Banda Aceh has successfully competed in the global market. The strategies implemented have proven effective in attracting guests to the hotel by employing digital marketing strategies, differentiation strategies, positioning and branding strategies, as well as global marketing strategies.
The Effect of Experiential Marketing on Guests’ Revisit Intention in the Hotel Industry Aida Fitri; Harbiyah G Harbiyah G; Nilazarni Nilazarni
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 10 No. 1 (2026): April 2026
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v10i1.7767

Abstract

This study aims to examine and analyze the effect of experiential marketing on guests’ revisit intention in the hotel industry. Experiential marketing is measured using five dimensions: sense, feel, think, act, and relate. This research uses a quantitative approach. The total sample in this study was 100 respondents. The sample was determined using the Slovin formula and selected through a probability sampling technique. Hypothesis testing was conducted using simple linear regression analysis at a confidence level of 95% (α = 0.05). The results of this study indicate that experiential marketing has a significant effect on guests’ revisit intention. This finding shows that experiential marketing plays an important role in influencing customers’ decisions to revisit the hotel. The better the experience perceived by guests through sensory, emotional, cognitive, behavioral, and relational aspects, the higher their intention to return. Overall, experiential marketing has a positive and significant effect on revisit intention.
The Influence of Online Travel Agents (OTAs) on Hotel Room Sales Performance Nilazarni Nilazarni; Aida Fitri; Harbiyah G Harbiyah G
Jurnal Humaniora: Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol. 10 No. 1 (2026): April 2026
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v10i1.7770

Abstract

This study aims to examine and analyze the influence of Online Travel Agents (OTAs) on hotel room sales performance by reviewing several important aspects such as online visibility, pricing competitiveness, customer reviews, and ease of booking access. This research applies a quantitative approach. The total sample in this study consisted of 100 respondents, including hotel management staff and customers who have made hotel reservations through OTA platforms. The sample size was determined using the Slovin formula. Data collection was conducted using a probability sampling technique with a simple random sampling method. Hypothesis testing was carried out using multiple linear regression analysis with a confidence level of 95% (α = 0.05). The results of this study indicate that the utilization of Online Travel Agents has a positive and significant effect on hotel room sales performance. Partially, online visibility has a significant influence on increasing room bookings. Pricing competitiveness shows a positive effect on customers’ booking decisions. Customer reviews also play an important role in influencing hotel room sales. Furthermore, ease of access to booking features significantly affects the increase in hotel occupancy rates. Simultaneously, these four factors significantly influence hotel room sales performance. These findings indicate that optimizing OTA platforms can be an effective strategy for improving hotel marketing performance and increasing room sales.
Co-Authors Aida Fitri Daffa Azka Ichsan Akmal Mazas Miranda Hakim Muhammad Jaka Wiratama Muhammad Jaka Wirataman Nilazarni Nilazarni