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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Economics and Digital Business Review International Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences
Mochammad Mukti Ali
Universitas Indonesia Membangun, Bandung, Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pengaruh YouTube Advertising Terhadap Purchase Intention di Agoda Melalui Brand Awareness Egi Fernandez; Mochammad Mukti Ali; Nunung Ayu Sofiati
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4161

Abstract

Penelitian ini mengulas bagaimana YouTube Advertising memengaruhi niat beli (purchase intention) konsumen Agoda, dengan kesadaran merek (brand awareness) sebagai variabel perantara. Penelitian ini menerapkan pendekatan kuantitatif berbasis survei, menggunakan kuesioner yang dijawab oleh 100 responden. Analisis data dilakukan melalui uji regresi linier berganda dan analisis jalur guna mengeksplorasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa YouTube Advertising memberikan dampak signifikan langsung pada niat beli konsumen, meskipun tidak menunjukkan pengaruh signifikan terhadap kesadaran merek. Sebaliknya, niat beli konsumen terbukti berkontribusi signifikan terhadap peningkatan kesadaran merek. Hasil analisis jalur menegaskan bahwa kesadaran merek bertindak sebagai variabel perantara yang memperkuat hubungan antara YouTube Advertising dan niat beli konsumen.  Penelitian ini menggarisbawahi pentingnya pengembangan konten iklan yang relevan dan mampu menarik perhatian guna mendorong terciptanya kesadaran merek yang kokoh serta meningkatkan niat beli konsumen, terutama dalam konteks persaingan ketat di ranah digital.
Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores Fauzan Daffa; Mochammad Mukti Ali; Nunung Ayu Sofiati; Ade Salman Alfarisi; Irving Irving Ignatius Paul Luntungan; Anggono Anggono Raras Tirto Sakti
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4429

Abstract

This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores face significant challenges to survive. This study highlights the importance of unique local products, high-quality customer service, and targeted digital marketing in attracting and retaining customers. Through SWOT and TOWS analysis, this research finds that appropriate product innovation and the implementation of digital marketing strategies can enhance the competitiveness of traditional retail stores. The recommendations from this study include optimizing digital marketing strategies and collaborating with local communities to maintain the relevance and sustainability of traditional retail businesses.
Sub-Brand Improvement Strategy for Retail Management Study Program at XYZ University Meilani Eka Putri Andrean; Mochammad Mukti Ali; Nunung Ayu Sofiati; Ade Salman Alfarisi; Irving Ignatius Paul Luntungan; Riyandi Nur Sumawidjaya; Anggono Raras Tirto Sakti
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5285

Abstract

This study aims to analyze the sub-brand strengthening of the Retail Management Study Program at XYZ University by using a SWOT analysis approach combined with the 7P marketing mix framework. The research seeks to identify the program's strengths, weaknesses, opportunities, and threats, as well as to formulate appropriate strategies within the context of higher education marketing. Based on the data analysis, the Internal Factor Analysis Summary (IFAS) score was 3.02, while the External Factor Analysis Summary (EFAS) score reached 3.25, placing the program in the aggressive (S–O) quadrant. The proposed strategies focus on leveraging internal strengths—such as a relevant curriculum, affordable tuition, digital media utilization, and adequate campus facilities—to address external opportunities including the growth of the retail industry, scholarship availability, and the program's unique positioning within the region. The final outcome presents a sub-brand development strategy based on the 7P framework, covering product, price, place, promotion, people, process, and physical evidence to strengthen competitiveness and brand identity.
Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Dendi Sujatmika; Rimayani Rimayani; Nunung Ayu Sofiati; Mochammad Mukti Ali; Yoyo Sudaryo; Riyandi Nur Sumawidjaya; Dadan Abdul Aziz Mubarok
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

Abstract

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.  
Analysis of The Effect of Distribution Strategy on Customer Loyalty in FMCG Companies Radzisyah Ferry; Mochammad Mukti Ali; Dadan Abdul Azis Mubarok; Ridho Riadi Akbar; Rama Chandra Jaya
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5410

Abstract

Competition in the Fast Moving Consumer Goods (FMCG) industry requires every company to optimize distribution strategies to maintain customer loyalty. Changing consumer shopping patterns, increasingly critical and demanding easy product access, making distribution effectiveness a crucial factor in creating customer satisfaction and retention. This study analyzes the influence of distribution strategy on customer loyalty in Indonesian FMCG companies using quantitative methods (Structural Equation Modeling or SEM). The sample included 70 FMCG consumer respondents selected through purposive sampling. The results indicate that distribution strategy has a significant positive effect on customer loyalty (β = 0.742; p < 0.001). Product availability has a dominant influence (β = 0.456), followed by distribution service quality (β = 0.398), distribution reach (β = 0.312), and delivery speed (β = 0.287). The research model achieved excellent fit and explained 68.4% of the variation in customer loyalty. These findings provide strategic implications for FMCG companies to optimize distribution through increased product availability, expanded reach, invested in logistics technology, and standardized service quality to maintain customer loyalty.
Literature Review: Factors Affecting Productivity in Mining Industries Mochammad Mukti Ali; Aidil Arifin; Aris Setiyani
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5876

Abstract

Mining remains an indispensable pillar of the global economy, supplying essential resources for construction, manufacturing, and the ongoing energy transition. Yet across the last decade, productivity growth in mining industries has been inconsistent despite enormous technological advances and increased investment in mechanisation and digitalisation. This literature review synthesises over 50 peer-reviewed studies and industry reports published between 2015 and 2025 to identify and evaluate the main factors influencing productivity in global mining operations. The analysis groups findings into seven thematic categories: (1) human capital and organisational culture, (2) equipment utilisation and maintenance practices, (3) technological adoption and automation, (4) geological and environmental constraints, (5) supply-chain and logistics efficiency, (6) regulatory and sustainability pressures, and (7) macroeconomic and cyclical influences. Recent evidence shows that the productivity gap between high-performing and average mines is widening, driven not by resource quality alone but by differences in managerial capability, data utilisation, and operational integration. Emerging literature emphasises that productivity enhancement requires a holistic, system-based approach that combines technological innovation with workforce competence, sustainability alignment, and governance reform. The review concludes that the next decade will demand a re-conceptualization of productivity from narrow cost-per-tonne metrics toward integrated measures of digital efficiency, environmental resilience, and social value creation.
Analisis Digital Marketing dan Budaya Lintas Batas terhadap Peforma UMKM di Perbatasan Nunukan Kalimantan Utara Muhamad Nazri Darise; Nunung Ayu Sofiati; Mochammad Mukti Ali; Erna Herlinawati; Dadan Abdul Aziz Mubarok; Ida Farida Oesman
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9400

Abstract

Terletak di ujung utara Kalimantan, Indonesia, dan bersebelahan langsung dengan Malaysia dan Filipina, wilayah ini menunjukkan dinamika sosial, ekonomi, dan budaya yang khas yang memengaruhi operasi bisnis lokal. Studi ini bertujuan untuk meneliti pengaruh pemasaran digital dan budaya lintas batas terhadap kinerja usaha mikro, kecil, dan menengah (UMKM) di wilayah tersebut. Dengan pendekatan kuantitatif, riset ini melakukan survei terhadap 172 responden pelaku UMKM. Estimasi model dilakukan menggunakan teknik analisis SEM-PLS. Temuan riset mengonfirmasi bahwa penerapan digital marketing memiliki pengaruh positif dan signifikan terhadap performa UMKM. Hasil serupa juga ditemukan pada pengaruh budaya lintas batas terhadap performa usaha, di mana kedua variabel secara simultan memberikan kontribusi yang bermakna. Hasil ini menegaskan bahwa penguatan literasi digital yang diselaraskan dengan kapasitas adaptasi terhadap keragaman budaya lintas batas merupakan instrumen krusial untuk memajukan daya saing dan keberlanjutan UMKM di garda terdepan perbatasan.
Transformasi Digital Penjualan Sembako Offline to Online Pada Toko Sembako Sukses Egi Fernandez; Mochammad Mukti Ali
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4162

Abstract

Penjualan sembako memegang peranan penting dalam pemenuhan kebutuhan sehari-hari masyarakat. Di era digital, toko sembako sukses dihadapkan pada tantangan untuk beradaptasi dengan peralihan model penjualan dari offline ke Online guna memperluas pasar dan meningkatkan efisiensi. Berdasarkan data yang diperoleh diperlukan inovasi penjualan produk sembako dalam suatu media tidak hanya offline tetapi Online yang dapat menyajikan data dengan informasi komprehensif yang dibutuhkan oleh konsumen. Mengamati perkembangan saat ini berada dalam era digitalisasi dimana banyak orang memilih menggunakan teknologi digital untuk mempermudah berbagai aktivitas. Penelitian ini bertujuan untuk menginvestigasi dan menganalisis proses peralihan penjualan sembako dari model offline ke Online pada sebuah toko sembako. Serta  menganalisis terhadap strategi pemasaran, teknologi yang digunakan, dan respon konsumen terhadap perubahan ini. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan studi kasus pada toko sembako yang telah melakukan transisi tersebut melalui data yang dikumpulkan melalui wawancara, observasi, kepustakaan, dokumentasi dan kuisoner. Hasil akhir dari projek ini adalah memberikan gambaran tentang proses transisi penjualan sembako dari offline ke Online pada toko sembako termasuk penggunaan platform e-commerce, implementasi strategi pemasaran digital.
Analysis of E-Service Quality on Customer Satisfaction Impact on Banking Image Hadiyan Nur Sofyan; Nunung Ayu Sofiati; Mochammad Mukti Ali; Dadan Abdul Azis; Gurawan Dayon; Riyadi Nur Sumawidjaya; Ade Salman Alfarisi; Anggono Raras Tirto Sakti
Greenation International Journal of Law and Social Sciences Vol. 3 No. 4 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i4.723

Abstract

This study aims to analyze the influence of E-Service Quality on customer satisfaction and its impact on banking image. The research methods used are descriptive and verification methods. The descriptive method is used to describe the condition of E-Service Quality, customer satisfaction, and banking image at the time of the study, while the verification method is used to test the relationship and influence between the variables studied. E-Service Quality is measured through the dimensions of efficiency, responsiveness, compensation, and contact, while customer satisfaction is measured based on expectation and perception. The population in this study were 487 customers using electronic banking services. The sampling technique used simple random sampling, so that each member of the population has an equal opportunity to be selected as a respondent. The results show that banking E-Service Quality is in the good category, customers are satisfied with the services provided, and the banking image is assessed positively. Statistically, E-Service Quality has a significant effect on customer satisfaction with a direct effect of 67.7%. In addition, E-Service Quality also has a significant effect on banking image by 9.4%. Customer satisfaction has a significant effect on banking image with a contribution of 50.8%. Simultaneously, e-service quality has a strong impact on customer satisfaction, with an influence of 83.2%. This finding underscores the importance of improving e-service quality in building customer satisfaction and banking image.
Pengaruh Promosi Media Sosial Instagram, Electronic Word Of Mouth Dan Influencer Terhadap Keputusan Pembelian Produk Makanan Mochi Daifuku Di Kabupaten Bandung Tri Suryatna; Andre Suryaningprang; Erna Herlinawati; Mochammad Mukti Ali
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promosi Media Sosial Instagram, Electronic Word of Mouth (E-WOM), dan Influencer terhadap Keputusan Pembelian Produk Makanan Mochi Daifuku di Kabupaten Bandung. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan jenis penelitian deskriptif verifikatif. Pengumpulan data dilakukan melalui kuesioner kepada 100 responden yang merupakan konsumen atau calon konsumen Mochi Daifuku di Kabupaten Bandung. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial Promosi Media Sosial, E-WOM, dan Influencer masing-masing berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Di antara ketiga variabel tersebut, Influencer memiliki pengaruh paling dominan. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap Keputusan Pembelian. Temuan ini menunjukkan bahwa strategi pemasaran digital melalui media sosial sangat efektif dalam memengaruhi perilaku konsumen, terutama di kalangan generasi muda. Penelitian ini memberikan implikasi praktis bagi pelaku usaha kuliner, khususnya UMKM, dalam mengembangkan strategi promosi berbasis digital agar dapat meningkatkan daya tarik dan penjualan produk.
Co-Authors Ade Salman Alfarisi Aidil Arifin Andre Suryaningprang Anggono Anggono Raras Tirto Sakti Anggono Raras Tirto Sakti Aris Setiyani Dadan Abdul Azis Dadan Abdul Azis Mubarok Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dendi Sujatmika Egi Fernandez Erna Herlinawati Fauzan Daffa Gurawan Dayon Gurawan Dayona Hadiyan Nur Sofyan Ida Farida Oesman Irving Ignatius Paul Luntungan Irving Irving Ignatius Paul Luntungan Meilani Eka Putri Andrean Muhamad Nazri Darise Muhammad Ishar Nunung Ayu Sofiati (Efi) Radzisyah Ferry Rama Chandra Jaya Ridho Riadi Akbar Rimayani Rimayani Riyadi Nur Sumawidjaya Riyandi Nur Sumawidjaya Tri Suryatna Yoyo Sudaryo