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All Journal Golden Ratio of Social Science and Education Jurnal Pengabdian Masyarakat Bangsa Jurnal Solusi Masyarakat (JSM) Jurnal Solusi Masyarakat Dikara Jurnal Ilmu Sosial dan Humaniora
Muslem Muslem
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Collaborative Governance in Heritage Preservation Kolaborasi dalam Pelestarian Warisan Budaya Nazaruddin Nazaruddin; Ahmad Yani; Muslem Muslem; Maryam Maryam; Aiyub Aiyub; Muryali Muryali
Jurnal Solusi Masyarakat Dikara Vol 6, No 1 (2026): April 2026
Publisher : Yayasan Lembaga Riset dan Inovasi Dikara

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Abstract

Pelestarian situs sejarah menghadapi tantangan besar yang memerlukan kolaborasi lintas sektor. Kegiatan pengabdian masyarakat internasional yang melibatkan Universitas Malikussaleh (UNIMAL), Universiti Tun Abdul Razak (UNIRAZAK) Malaysia, dan Center for Information of Sumatra-Pasai Heritage (CISAH) di Aceh Utara bertujuan memperkuat pelestarian warisan budaya Kerajaan Samudra Pasai melalui pendekatan collaborative governance. Metode yang digunakan meliputi koordinasi antarlebaga, gotong royong membersihkan makam Sultan Malikussaleh, konservasi artefak, serta pembacaan inskripsi nisan. Mahasiswa dari kedua universitas berperan aktif dalam kegiatan edukatif dan kultural, termasuk tinggal bersama keluarga angkat untuk meningkatkan pemahaman lintas budaya. Hasilnya, kegiatan ini berhasil mempererat hubungan antarnegara, meningkatkan kesadaran akan pentingnya pelestarian warisan budaya, serta memperkuat diplomasi budaya. Kesimpulannya, pengabdian ini menunjukkan pentingnya sinergi antara akademisi, masyarakat, dan lembaga pelestarian dalam keberlanjutan pelestarian budaya, serta memberikan contoh konkret penerapan collaborative governance dalam pelestarian warisan budaya yang berkelanjutan.
AI-Based Algorithms on Digital Platforms and Generation Z Purchasing Decisions: A Qualitative Study in Aceh Rauzi Ramazalena; M. Muslem; N. Nazaruddin; Ahmad Yani; S. Syamsuddin
Golden Ratio of Social Science and Education Vol. 6 No. 2 (2026): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v6i2.2314

Abstract

This study aims to explore the role of Artificial Intelligence (AI)-based algorithms on digital platforms in shaping the preferences and purchasing decisions of Generation Z in Aceh. The development of AI technology has changed the way consumers interact with information through content personalization systems tailored to user behavior. This study uses a qualitative approach with a phenomenological method through in-depth interviews with Generation Z who actively use social media. The results show that AI algorithms play a significant role in curating the displayed content, thus creating repeated exposure that can shape consumer preferences. These preferences then influence the purchasing decision-making process, which in many cases occurs spontaneously without in-depth information searches. Furthermore, digital platforms and user experience also strengthen the influence of algorithms in shaping consumer behavior. This study contributes to understanding the role of algorithms as actors in consumer behavior in the digital era and provides practical implications for business actors in optimizing AI-based marketing strategies.
Revitalisasi Nilai Governance Samudera Pasai Berbasis Bukti Arkeologis: Strategi Penguatan Identitas Lokal Dan Inspirasi Tata Kelola Pembangunan Daerah Nazaruddin Nazaruddin; Ahmad Yani; Muslem Muslem; Jafaruddin Jafaruddin; Muryali Muryali; Teuku Alfiady
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3434

Abstract

Kegiatan pengabdian masyarakat ini merupakan implementasi dari tridharma perguruan tinggi melalui penyelenggaraan kuliah umum dengan tema "Reviving the Spirit of Samudera Pasai: Governance, Heritage, and the Future of Local Wisdom", kegiatan ini bertujuan untuk merevitalisasi nilai-nilai governance Samudera Pasai berbasis bukti arkeologis dan menjadikannya sebagai inspirasi tata kelola Indonesia modern. Metode pelaksanaan menggunakan pendekatan multidisipliner yang mengintegrasikan arkeologi, epigrafi, numismatik, dan ilmu pemerintahan melalui presentasi bukti material, analisis ilmiah, dialog interaktif, serta evaluasi komprehensif. Hasil kegiatan menunjukkan transformasi signifikan dalam pemahaman 150 peserta mahasiswa, dengan peningkatan kemampuan identifikasi sumber sejarah primer sebesar 40% dan pemahaman relevansi nilai lokal dengan kebijakan publik sebesar 42%. Diskusi berhasil mengungkap kompleksitas sistem pemerintahan, ekonomi, dan sosial-budaya Samudera Pasai yang tercermin dalam bukti arkeologis. Kesimpulan utama menegaskan bahwa integrasi pendekatan empiris-arkeologis dalam studi sejarah tidak hanya berfungsi sebagai koreksi historis tetapi juga sebagai fondasi penguatan identitas lokal dan formulasi kebijakan publik yang berkarakter. Rekomendasi mencakup pengembangan modul pembelajaran, penelitian lanjutan, dan integrasi temuan arkeologis dalam perencanaan pembangunan daerah.
Strategi Pengembangan Pariwisata Danau Tao Kecamatan Batang Onang Kabupaten Padang Lawas Utara Sahdiah Harahap; Ferizaldi Ferizaldi; Syamsuddin Syamsuddin; T. Alfiady; Muslem Muslem
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qvppax13

Abstract

Tourism development strategy is an effort to improve the quality and competitiveness of tourist destinations through the enhancement of promotion, accessibility, and supporting facilities and infrastructure. This study aims to analyze the tourism development strategy of Danau Tao in Batang Onang District, North Padang Lawas Regency, and identify the factors that hinder its implementation. This research employed a qualitative descriptive approach. Data were collected through observations, interviews, and documentation involving seven informants selected using purposive and accidental sampling techniques. Data were analyzed through data reduction, data display, and conclusion drawing. The findings indicate that the promotion strategy has been implemented effectively through social media and community outreach, increasing public awareness of the destination. However, accessibility and tourism facilities remain inadequate due to poor road conditions, limited transportation, and insufficient supporting amenities. The main obstacles identified include budget constraints, weak government supervision, and low community participation. Therefore, the sustainable development of Danau Tao requires the integration of promotional activities, infrastructure improvement, stronger government oversight, and greater community involvement.
Optimalisasi Peran Perempuan dalam Pengambilan Keputusan politik di Kota Lhokseumawe Maryam Maryam; Muryali Muryali; Muslem Muslem; Teuku Alfiady; Cut Sukmawati
Jurnal Solusi Masyarakat (JSM) Vol. 4 No. 2 (2026)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v4i2.29481

Abstract

According to Statistics Indonesia (BPS), women constituted 50.3% of the total population of Lhokseumawe City in 2025. Despite this demographic majority, their participation in political decision-making remains limited. This situation is attributed to entrenched patriarchal norms, inadequate leadership capacity, limited access to political education, and restricted opportunities to participate in political and governmental institutions. Although Indonesian electoral regulations require political parties to nominate at least 30% women as legislative candidates, the 2024 local legislative election resulted in only 7 of the 25 seats (28%) in the Lhokseumawe Regional House of Representatives (DPRK) being occupied by women, indicating that substantive political representation has yet to reach the expected level. Women's representation in strategic positions within the local government is also limited, with only one female head of a regional government agency serving in 2026. This community empowerment program aimed to strengthen women's political literacy, leadership capacity, advocacy skills, and participation in local political decision-making. The program employed participatory approaches, including Focus Group Discussions (FGDs), political education workshops, leadership mentoring, and policy decision-making simulations. The findings indicate significant improvements in participants' political knowledge, communication and advocacy skills, understanding of public policy formulation, and confidence in engaging in political decision-making forums. The program demonstrates that participatory capacity-building effectively enhances women's political participation and leadership. Sustained mentoring and cross-sector collaboration among local government, universities, political parties, women's organisations, and civil society are recommended to promote more inclusive and gender-responsive political governance in Lhokseumawe City.
Co-Authors Ahmad Yani Ahmad Yani Aiyub Aiyub Cut Sukmawati Ferizaldi Ferizaldi Jafaruddin Jafaruddin Maryam Maryam Maryam Maryam Muhammad Nazaruddin Muryali Muryali Muryali Muryali N. Nazaruddin Nazaruddin Nazaruddin Rauzi Ramazalena S. Syamsuddin Sahdiah Harahap Syamsuddin Syamsuddin T. Alfiady Teuku Alfiady