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All Journal Dinamika TECHNOBIZ : International Journal of Business
Nabila Umaira
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE IMPACT OF THE BOYCOTT ON KFC'S DECLINING PURCHASING POWER Mica Siar Meiriza; Adha Mahyundari; Aulia Rahmadhani; Nabila Umaira; Muhammad Reyhan Satria
TECHNOBIZ : International Journal of Business Vol. 8 No. 1 (2025): April 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i1.246

Abstract

This ponder analyzes the affect of the boycott on KFC's acquiring control and money related execution due to its affiliation with back for Israel. The boycott, driven by the worldwide Boycott, Divestment and Sanctions (BDS) development, picked up far reaching bolster, counting in Indonesia, where open calls through social media and a fatwa from the Indonesian Ulema Committee intensified its affect. This investigate utilized a subjective approach through interviews with KFC representatives to pick up viewpoints on the affect of the decay in deals and the ensuing impacts on resolve and work security. The comes about appeared that the boycott activated a 20-30% drop in KFC's footfall and income, and contrarily affected the brand picture and work steadiness of workers. To overcome these impacts, KFC Indonesia looked for to progress item quality, propelled extraordinary advancements, and committed to being more straightforward in tending to social issues to preserve shopper bolster.
PERAN INDEKS PEMBANGUNAN MANUSIA DAN JUMLAH PENDUDUK DALAM MENDORONG PERTUMBUHAN EKONOMI DI PROVINSI SUMATERA UTARA Rexsy Mardohot Sitanggang; Karolin Gabrela Sitanggang; Rebecca Putri Sihaloho; Nabila Umaira; Nadia Natalia Sinurat; Lokot Muda Harahap
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1137

Abstract

This study examines the relationship between the Human Development Index (HDI) and population size with economic growth in North Sumatra Province during 2010-2025 using multiple linear regression based on secondary data. The results indicate that both variables are jointly associated within the model, although they show different directions when observed individually. Population size tends to move in line with economic growth, while HDI shows an opposite tendency. These findings suggest that improvements in human capital have not yet been fully reflected in productive economic activities in the region.
Co-Authors Adha Mahyundari Aulia Rahmadhani Karolin Gabrela Sitanggang Lokot Muda Harahap Meiriza, Mica Siar Muhammad Reyhan Satria Nadia Natalia Sinurat Rebecca Putri Sihaloho Rexsy Mardohot Sitanggang