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All Journal ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Transformasi Pendidikan Indonesia
Abdullah
Universitas Musamus
Economics, Econometrics & Finance Environmental Science Other

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Pelatihan Pencarian Literatur yang Kredibel Menggunakan AI dalam Penulisan Karya Ilmiah bagi Mahasiswa di Merauke Hajra Yansa; Aser Parera; Dite Umbara Alfansuri; Yulia Olga Siba Sabon; Haerul Amri; Abdullah; Muh. Rafi'y
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 2 (2025): JTPI - April
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/3kbvax88

Abstract

To succeed in academic writing, students must have the ability to locate and evaluate reliable scientific literature. However, many students still experience difficulties in searching for relevant reference sources. Therefore, this community service aims to improve students' academic information literacy by teaching them how to use Artificial Intelligence (AI) in searching for credible literature. An initial needs survey, guidebook preparation, hands-on implementation, and barrier analysis to evaluate the training results were used in this activity. This service involved 22 students in Merauke Regency, South Papua Province. The results showed that students were better able to use AI to find and validate scientific reference sources. The stages of service include, FGD with lecturers, surveys on students, preparation of guidebooks, training, and analysis of obstacles. Most participants who previously did not know how to distinguish credible sources can now use better search strategies by using various AI platforms, such as Scite AI combined with GPT in writing academic work. Device limitations were the main obstacle in this training.
STRATEGI PROMOSI KAMPUS DALAM MENINGKATKAN MINAT CALON MAHASISWA BARU Abdullah; Simon Siamsa; Yumiad Fernando Richard; Florentina Blandina Parapaga
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 1 No. 4 (2024): October 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v1i4.67

Abstract

Penelitian ini mengkaji strategi promosi yang diterapkan perguruan tinggi untuk meningkatkan minat calon mahasiswa baru dalam konteks persaingan yang semakin ketat di sektor pendidikan tinggi. Menggunakan pendekatan kualitatif deskriptif, penelitian ini mengeksplorasi penerapan bauran promosi yang meliputi iklan, hubungan masyarakat, pemasaran langsung, promosi penjualan, dan personal selling. Data diperoleh melalui wawancara mendalam dengan kepala dan staf bagian promosi, serta observasi terhadap media promosi yang digunakan. Temuan menunjukkan bahwa strategi promosi yang terintegrasi mampu membentuk persepsi positif di benak calon mahasiswa dan masyarakat, meningkatkan kesadaran (awareness), serta menempatkan perguruan tinggi sebagai pilihan utama. Strategi iklan melalui billboard, iklan berbayar, brosur, dan newsletter, yang didukung dengan hubungan baik dengan media massa dan pemberian beasiswa, efektif dalam menarik minat dan kepercayaan calon mahasiswa. Selain itu, personal selling memberikan nilai tambah dengan menawarkan konsultasi langsung, yang membantu calon mahasiswa dan orang tua dalam pengambilan keputusan yang tepat. Studi ini mengindikasikan bahwa penerapan bauran promosi yang komprehensif berperan penting dalam meningkatkan daya tarik perguruan tinggi di tengah persaingan.
Co-Authors Aser Parera Dite Umbara Alfansuri Haerul Amri Hajra Yansa Muh. Rafi'y Parapaga, Florentina Blandina Simon Siamsa Yulia Olga Siba Sabon Yumiad Fernando Richard