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All Journal Jurnal Ilmiah Multidisiplin Nusantara ITEJ (Information Technology Engineering Journals)
Nuriadi Manurung
Universitas Royal

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Pemilihan Parfum Terbaik Di Kalangan Masyarakat Menggunakan Metode Weighted Product Siti Marliah; Nicken Saskia Maharani; Nuriadi Manurung
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 3 No. 2 (2025): JIMNU - JULI
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v3i2.542i

Abstract

Pemilihan parfum yang sesuai dengan preferensi konsumen merupakan tantangan tersendiri mengingat banyaknya pilihan merek, aroma, dan harga yang tersedia di pasaran. Penelitian ini bertujuan untuk merancang Sistem Pendukung Keputusan (SPK) menggunakan metode Weighted Product (WP) dalam menentukan parfum terbaik berdasarkan lima kriteria utama: aroma, ketahanan, harga, kemasan, dan ketersediaan. Data diperoleh melalui observasi pasar dan kuesioner kepada 100 responden pengguna parfum berusia 17–35 tahun. Setiap alternatif parfum dinilai dan dihitung nilai vektor S serta vektor V dengan mempertimbangkan bobot masing-masing kriteria. Hasil penelitian menunjukkan bahwa parfum Morris (A9) menempati peringkat tertinggi dengan nilai vektor V sebesar 0,0728, diikuti oleh parfum racikan (A12) dan kategori lainnya (A16). Metode WP terbukti efektif dalam menghasilkan rekomendasi parfum yang sesuai dengan preferensi masyarakat secara objektif dan terstruktur
The Customer Relationship Management Concept Increases Customer Commitment Widiya Putri Nurani; Nuriadi Manurung; Muthia Dewi
ITEJ (Information Technology Engineering Journals) Vol. 10 No. 2 (2025): December
Publisher : Pusat Teknologi Informasi dan Pangkalan Data IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/itej.v11i1.276

Abstract

The advancement of information technology has encouraged business actors, including retail enterprises such as Toko Jaya Fashion, to adopt digital strategies in order to maintain and enhance customer commitment. Toko Jaya Fashion still operates using a manual sales system, resulting in low efficiency in customer data management and a noticeable decline in sales, particularly at the end of 2024. This study employs a qualitative research method by observing a single case in detail. This approach allows the researcher to gain a comprehensive understanding of the issues studied. This study aims to design and implement a web-based Customer Relationship Management (CRM) system as a solution to address these issues. The system is developed using the PHP programming language and MySQL database, and is equipped with features such as member cards, cashback programs, monthly sales reports, and online customer service. Based on the implementation results, the system significantly improves service quality, broadens marketing reach, and assists in managing customer data in a structured manner. It provides easier access to product information, offers special promotions for loyal customers, and facilitates customer feedback through WhatsApp integration. Moreover, the adoption of this CRM website has expanded product sales to customers outside the Meranti area, enabling Toko Jaya Fashion to reach more customers and increase overall satisfaction, thereby strengthening customer commitment.
Co-Authors Muthia Dewi Nicken Saskia Maharani Siti Marliah Widiya Putri Nurani