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All Journal Jurnal Ilmiah Manajemen Kesatuan International Journal of Health, Economics, and Social Sciences (IJHESS)
Monang Tarigan
Universitas Mandiri Bina Prestasi
Economics, Econometrics & Finance Public Health Social Sciences

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Determinants of Consumer Buying Interest in Traditional Retail Stores in Medan Afrida Yanti Surbakti; Bertha Nerpy Siahaan; Sarman Sinaga; Monang Tarigan; Ika Julianti Silveria Br Pandiangan
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2845

Abstract

This study aims to analyze the effect of price, location, product quality, and service quality on consumer purchasing interest in purchasing basic necessities. Data were collected through a questionnaire method distributed to 120 respondents who shopped at a Medan grocery store. Sample selection was carried out using a simple random sampling technique to obtain respondents' responses related to the research variables. Furthermore, the data were analyzed quantitatively using validity tests, reliability, multiple linear regression analysis, F test, t test, and determination coefficient analysis (R²). The results of hypothesis testing using the t test showed that the three independent variables (price, location, product quality, and service quality) had a significance value of less than 0.05, namely price of 0.001, location of 0.001, product quality of 0.581, and service quality of 0.001. Meanwhile, the results of the F test indicated that simultaneously, the variables price, location, product quality, and service quality had a significant effect on consumer purchasing interest with a significance level of 0.001. Based on the results of the determination coefficient analysis, it was found that 65.1% of the variation in consumer purchasing interest can be explained by the variables of price, location, product quality, and service quality, while the remaining 34.9% is influenced by other factors not included in this study. Keywords : Price, Location, Product, Service, Purchase Interest
The Influence of Brand Image on Customer Buying Behavior at PT. Duta Maha Jaya Medan Monang Tarigan; Sri Aprianti tarigan; Edward Harnjo; Javerson Simamora; Eddy Gunawan
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.8125

Abstract

Increased global competition, many organizations facing formidable challenges are increasingly using brand image as an important strategic management tool. Brand image allows producers to differentiate and position of products from that of competitors and assists consumers in the selection of an appropriate product. Brand image also included the customer responses to the brand name, sign or impression, and also represented the symbol of the product quality. A strong positive brand image is highly essential for corporations to compete effectively in today hyper competitive business environment. It enables corporations to gain competitive advantage by influencing consumer behavior and brand equity. PT. Maha Duta Jaya - Medan, which is engaged in sales of Yamaha motorcycles, must create a good brand image to face the market competition today. This to get greater sales revenue and having customer positive perception on company’s products. As motorcycle has become a fashion trend among young people in Indonesia and market begin to offer various kinds and types of motorcycles made the competition gets tougher. To face this competition problem, company need to build brand image for company’s product and company should to observe the customer buying behavior. Because customer buying behavior also changes with follow the offer which were given to. The research design used in this study is correlation research. The correlation research was designed by gathering necessary information as interviews and observations. Interviewing and observing company’s customers will allow for the most up to date, valid information possible. The method of research in here is descriptive method. The relationship between brand image and customer buying behavior at PT. Duta Mahajaya – Medan. According to analysis of correlation coefficient Product moment r= 0,79 Which means there is a Strong Positive Relationship between variable X and variable Y. It’s mean, brand image really influence to customer buying behavior. The results of this study indicate that there is a considerable influence of brand image on customer buying behavior. This can be seen from the relationship between the dimensions of brand image on customer purchase behavior, especially towards the model behavior.
Analysis of the Influence of Good Corporate Governance on Earnings Quality in Manufacturing Companies Listed on the Indonesia Stock Exchange (IDX) Monang Tarigan; Harlen Silalahi; Berlin Barus; Dumariani Silalahi
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS) October 2
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i4.8904

Abstract

This study aims to analyze the influence of Good Corporate Governance (GCG) mechanisms on the earnings quality of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2023 period. Using a quantitative approach and multiple linear regression analysis, this research examines the impact of managerial ownership, institutional ownership, board independence, audit committee, and board size on earnings quality measured by the Modified Jones Model. The sample consists of 60 manufacturing firms selected through purposive sampling based on their disclosure completeness and audited financial reports. The results show that managerial and institutional ownership have a positive and significant effect on earnings quality, indicating that both internal and external ownership structures enhance monitoring and reduce earnings manipulation. Board independence and audit committee activity also contribute positively to earnings reliability, confirming their essential role in strengthening oversight and internal control systems. Furthermore, the simultaneous F-test demonstrates that all GCG mechanisms collectively influence earnings quality, emphasizing the importance of integrated governance in improving financial transparency and credibility. This study concludes that the implementation of GCG principles enhances the trust of investors and stakeholders while promoting sustainable financial reporting practices in Indonesia’s manufacturing sector.
Co-Authors Afrida Yanti Surbakti Berlin Barus Eddy Gunawan Edward Harnjo HARLEN SILALAHI Ika Julianti Silveria Br Pandiangan SIAHAAN, BERTHA NERPY SILALAHI, DUMARIANI Simamora, Javerson Sinaga, Sarman Sri Aprianti Tarigan